A financial client wished to gain linear TV viewership insights into a specific, detailed target audience beyond basic demographics of age and gender
The Solution
The client leveraged Comscore TV's Plan Metrix segments to create their custom target audience cohort, and then identify the cable networks with the highest viewership indices for this segment.
Males and Females Age 21+ who own a credit card and have a student or personal loan
The client leveraged Comscore TV's advanced audience segment capability to help them optimize their TV media plan across National Networks 1, 2, and 3 for their target cohort - people who are 21+, own a credit card, and have a student or personal loan.