Chairman, Consumer Orbit
William Engel is the chairman of Consumer Orbit, a consumer sciences practice located in Kansas City, Missouri, and is a board member of comScore, having formerly served on the Rentrak Board of Directors, as well. Consumer Orbit is a leading aggregator of behavior-based consumer data and serves the Banking/Retail/E-Tail and CPG markets.
Mr. Engel has more than 40 years of experience in the media and marketing information industries and has been a pioneer in the use of transactions-based data. He co-holds a patent for the integration of disparate datasets.
Mr. Engel served as SVP of Innovation for the Marketing Services Group of Experian, Inc., a provider of information, analytical and marketing services worldwide, and was co-president of Experian’s subsidiary Experian Research Services. He also served as Chairman and CEO of Simmons Market Research Bureau following its acquisition by Symmetrical Resources, which he co-founded in 1992, and was CEO of Simmons' joint venture with MasterCard International - TDS. Mr. Engel was a partner and EVP of Birch Scarborough Research, and held various executive positions with the Arbitron Company from the early 1970s until 1978. Mr. Engel started his career at Southern Broadcasting Corporation in 1969.