comScore executives frequently contribute insight at leading conferences and events, participating as speakers, panelists, and moderators. Please check back often to learn more about upcoming events.

To request a comScore speaker for an upcoming event, please call 312-775-6646.

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Interactive Marketing Share Group
J.W. Marriott Downtown
New Orleans, Louisiana
December 2 - 3, 2008

Speaker: Gian Fulgoni, Chairman and Co-Founder, comScore, Inc.

Session: December 2, 2008; 12:45 p.m. - 2:45 p.m.

Online Is The New Primetime – Implications For Measuring ROI
Consumer adoption of online has moved well past the mainstream stage, while the proof of power is increasingly easier to measure. We will discuss our perspective on these changes and what this means for ROI.

Conference Registration and Additional Information

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Search Insider Summit
The Chateaux at Silver Lake
Park City, Utah
December 3 - 6, 2008

Speaker: James Lamberti, SVP, comScore, Inc.

Session: December 4, 2008; 9:45 a.m. - 10:30 a.m.

Round-tables: Making Data Driven Decisions
Now’s the time to deal with the data question one on one with your fellow marketers. We break out into groups determined by your marketing model: business-to-business, lead generation, portal, ecommerce and brand marketers. Each table will feature table leaders and vendor experts who will first determine the collective level of the table and then guide the discussion, adding their insight to ensure you get maximum value for these break out sessions. We’ll be recording the sessions to allow you to focus on participating and not note taking.

Conference Registration and Additional Information

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Empirical Generalizations in Advertising Conference
SEI Center at Wharton
Philadelphia, Pennsylvania
December 4 - 5, 2008

Speaker: Gian Fulgoni, Chairman and Co-Founder, comScore, Inc.

Session: December 5, 2008; 8:00 a.m. - 9:30 a.m.

How Online Advertising Works: Whither the Click

Conference Registration and Additional Information

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SES Chicago
Hilton Chicago
Chicago, Illinois
December 8 - 12, 2008

Speaker: Eli Goodman, Search Evangelist, comScore, Inc.

Session: December 8, 2008; 3:00 p.m. - 4:00 p.m.

Search & Packaged Goods
It's common knowledge that the average consumer-packaged-goods (CPG) marketer spends 1% or less of their total advertising dollars on search. Why does Search remain so underutilized among CPG marketers? Do CPG marketers still view search advertising as primarily for direct response, not branding ? Is Google's pricing system, and the rest of the search industry that largely follows its model to blame? Join us for an eye opening discussion as we examine the profile and online behavior of CPG searchers and explore the high-growth opportunity and untapped potential of search marketing for consumer brands.

Conference Registration and Additional Information

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SES Chicago
Chicago Hilton
Chicago, Illinois
December 8 - 12, 2008

Speaker: James Lamberti, SVP, comScore, Inc.

Session: December 8, 2008; 4:30 p.m. - 5:30 p.m.

Why Does Search Get all the Credit?
My search campaign generated $400 million in sales. So did my organic campaign. But my analytics is telling me that my display campaign generated $400 million too. The problem is, I only made $200 million last year. Which statistic should I believe, or should I dismiss them all? This session will focus exclusively on gaining a better understanding of how, when, and where to attribute revenue gains.

Conference Registration and Additional Information