Digital changes everything
So can you
I've been very happy with the service comScore has provided to our clients…. comScore was very flexible while preparing the post campaign analysis. In fact, comScore was able to analyze the data and 'digest' it for us.
comScore information is crucial in helping us to understand our position, growth rate and definitive points of difference in order to drive revenue.
We use several comScore services, and while the ability to create media plans using demographics is important, the addition of other targeting criteria like product ownership, purchase intent, lifestyle and online usage into the mix is a great way to improve the efficiency of online media plans.
We switched to Media Metrix because we were convinced that comScore's superior measurement methodology would allow us to more accurately evaluate site audiences as well as reach and frequency.
comScore's Reach/Frequency tool provides the data we need to help our clients understand how much of their budgets should be shifted from traditional to online media.
The digital landscape is constantly and rapidly evolving. Consumer behavior is ever-changing. comScore gives top agencies the analytics advantage to adapt, optimize and engage at the forefront of digital.
Products to consider
comScore Media Metrix® Multi-Platform is the industry’s first comprehensive multi-platform digital audience measurement and media planning solution. Top publishers and advertising agencies can use Media Metrix Multi-Platform to measure unduplicated audience size and composition across platforms, in addition to performance within key user segments.
comScore Ad Metrix® provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights.
Combine the best of analytics and audience demographics to give you unparalleled data access and visibility into the characteristics of your entire audience.
comScore Plan Metrix® is he only single-source service that combines Internet users’ actual online behavior with detailed information about their lifestyles, interests,...