comScore has changed the face of digital marketing and media measurement by solving the challenge of accurately measuring worldwide consumer behavior through its proprietary panel design, patented data capture technology, online data retrieval network and Unified Digital Measurement™ methodology.

Central to most comScore services is the comScore panel, the largest continuously measured consumer panel of its kind. With approximately 2 million worldwide consumers under continuous measurement, the comScore panel utilizes a sophisticated methodology that is designed to accurately measure people and their behavior in the digital environment. This massive information network delivers one of the highest quality, most comprehensive views of Internet browsing, buying and other activity, in both digital and offline environments.

Complementing the panel is a unique census-level data collection method, which allows for the integration of consumers’ Internet behavior with powerful audience-measurement insights gained through the comScore panel. Several products within the comScore MMX 360 product suite and beyond are powered by this Unified Digital Measurement (UDM) methodology.

comScore’s UDM is unique to the industry and provides a superior solution by overcoming common methodological shortcomings, such as the inability to measure the actual person not just machine, over- or under-counting usage based on cookie deletion habits and misrepresentation based on a multiple usage devices or the same person using multiple browsers. In the increasingly fragmented digital environment, this type of precise, accurate and reliable measurement is critical.