Recent Acquisitions

Recent Acquisitions

AdXpose

Headquartered in Seattle, Washington, AdXpose was acquired in August 2011. The acquisition of AdXpose, a leader in ad verification, optimization and brand safety, helps to strengthen comScore’s end-to-end advertising effectiveness suite of products and enables the development of new metrics that advance the online advertising industry.

Nedstat

Nedstat

Based in Amsterdam, the Netherlands, Nedstat is a leading provider of web analytics and innovative video measurement solutions acquired by comScore in September 2010. With the Nedstat technology installed on thousands of websites, the acquisition helps comScore accelerate its global expansion strategy, particularly in European markets, and strengthens comScore’s Unified Digital Measurement™ (UDM) platform.

comScore Xplore

Nexius Products Division

Acquired from Nexius in July 2010, the Xplore family of products provide analytics that mobile operators use internally to build smarter networks and improve customer care, further strengthening comScore’s position in the mobile marketplace through expanded offerings for mobile operators.

ARSgroup

ARSgroup

Headquartered in Evansville, Indiana, ARSgroup was acquired in February 2010. ARSgroup, now called comScore ARS, is the world leader in measuring and improving advertising creative quality. comScore ARS addresses all stages of communication development, from strategic IDEAS through results forecasting, to reliably predict the value your brand communication will have on your business across traditional and emerging digital media channels.

Certifica

Certifica

Certifica, a comScore company based in Santiago, Chile, extends comScore’s groundbreaking Unified Digital Measurement™ methodology to Latin America and enables combined web analytics solutions with all the demographic and behavioral insights obtained through comScore’s panel-centric measurement.