Industries

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Clients from every consumer-facing industry turn to comScore for better answers to bigger questions about how they can leverage the digital landscape to strengthen existing relationships, attract new customers, increase both online and offline sales, reduce costs and improve the ROI from their marketing efforts.

Combining comScore’s industry-leading databases with the unmatched expertise of experienced analysts, comScore Industry Solutions provide clients with the comprehensive, reliable and customizable insights that matter most to their businesses.

Industries

Agencies

comScore Agency Solutions provide the industry’s leading advertising agencies with the detailed insights needed to develop superior media plans and stay ahead in this dynamic environment.
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CPG

comScore CPG Solutions allow industry marketers to accurately pinpoint target audiences, gain insight into the competitive landscape and precisely measure the effectiveness of their digital marketing efforts – both online and in retail stores.
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Education

comScore University and Academic Solutions provide professors, researchers and students with accurate, reliable and comprehensive media intelligence needed to help them better understand the ever-changing digital landscape.
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Energy

Due to the shifting energy utilization and digital consumer behavior, energy companies are constantly adapting their marketing and servicing strategies to optimize the way they engage with consumers worldwide.
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Financial Services

comScore Financial Services Solutions offer the world’s leading bankers, lenders, brokers and insurers the data-driven insights they need to guide their strategic digital marketing decisions.
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Government

comScore Government Solutions help web analysts, policy makers, compliance officers and marketers measure and manage their online efforts and making their sites more citizen-centric.
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Healthcare

As the health industry makes the shift from a reimbursement model to an Accountable Care model, effectively using the internet to connect to patients and caregivers is a key component success. As healthcare organizations are ranked and paid based on the rate in which they improve their patient outcomes using the internet to not only communicated directly with patients but also share real-time health metrics will be a driving force in maintain the highest rates of positive patient outcomes.
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Investment Research

comScore Investment Research Solutions empower the world’s leading equity analysts, investment bankers, hedge fund managers, venture capitalists and brokers to make important investment decisions that matter most to their business.
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Manufacturing

In a world where Manufacturing marketers are fighting for growth in an environment of increasing budget constraints, digital serves as a powerful medium for interacting with consumers in a cost-effective, highly scalable, and speed to market way.
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Media

comScore Media Solutions address the daily challenges agencies, online publishers, ad networks, video technology companies and traditional media face in this rapidly shifting media environment.
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Pharmaceutical

comScore Pharmaceutical Solutions deliver actionable insights to help brand marketers identify key alliances, optimize their digital initiatives, benchmark against the competition and measure the ROI of a brand website and digital marketing programs.
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Professional Services

Due to the rapidly evolving digital landscape and ever-changing consumer behavior, clients are asking consulting, law, and other professional services firms to constantly adapt their deliverables and services to take full advantage of the new digital economy.
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Retail

comScore Retail Solutions allow marketers to understand the online retail landscape, create superior digital marketing strategies and identify changes in consumers’ behavior and attitudes as they move through the purchase funnel.
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Technology

comScore Technology Solutions provide unparalleled insight into technology usage and trends, allowing industry marketers to better understand the technology landscape and create superior digital marketing strategies.
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Telecommunications

comScore Telecommunications Solutions provide timely information needed to make critical business decisions, ranging from tactical marketing analyses to strategic blueprints.
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Travel

comScore Travel Solutions help the world’s top airline, car rental, hotelier and online travel agency companies understand the online travel landscape to inform business decisions and allow for improved digital marketing strategies.
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