Agencies

Due to the rapidly evolving digital landscape and ever-changing consumer behavior, Advertisers are asking Agencies to constantly adapt their marketing strategies and optimize the way they communicate and engage with target audiences worldwide.

Agencies need fast and accurate answers to difficult questions:
  • What are my target audiences doing online and how engaged are they?
  • Did the ads that I bought deliver campaign reach and frequency goals?
  • What was the true value of my digital advertising campaign – did it reach my intended audience in a brand safe environment, did it improve brand awareness, and did it drive intended behavior?
  • How can I make the best media buy at the best rate possible?
  • How can I quantify the performance of my online media relative to traditional media?

We can help. comScore has been helping Agencies for over a decade through:

Unparalleled Accuracy
Leverage the power of comScore’s panels to understand consumers’ digital behavior

Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Analytics Products
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

Media Metrix

comScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. Top publishers and advertising agencies rely on Media Metrix for measuring audience composition and performance within key user segments.
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Brand Survey Lift

AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
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Digital Analytix Enterprise

Combine the best of analytics and audience demographics to give you unparalleled data access and visibility into the characteristics of your entire audience.
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Mobile Metrix

comScore Mobile Metrix® brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most...
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validated Campaign Essentials

comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and...
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