Agencies need fast and accurate answers to difficult questions:
- What are my target audiences doing online and how engaged are they?
- Did the ads that I bought deliver campaign reach and frequency goals?
- What was the true value of my digital advertising campaign – did it reach my intended audience in a brand safe environment, did it improve brand awareness, and did it drive intended behavior?
- How can I make the best media buy at the best rate possible?
- How can I quantify the performance of my online media relative to traditional media?
We can help. comScore has been helping Agencies for over a decade through:
Leverage the power of comScore’s panels to understand consumers’ digital behavior
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world