Education

Due to the rapidly evolving digital landscape and ever-changing student behavior, educators are constantly adapting their marketing and communication strategies to optimize the way they educate and engage with students worldwide.

Professors, researchers, and students also rely on comScore for accurate, reliable, and comprehensive media intelligence.

You need fast and accurate answers to difficult questions:
  • How can I get the most reliable view of consumer digital behavior worldwide?
  • Is there any integrated way to capture all the digital data for my institution and use it to drive student, alumni, and donor engagement?
  • What is the effectiveness of my digital marketing (search, display, video, social) campaigns on enrollment?
  • How did my digital campaign impact student awareness, attitudes, message recall, and intent-to-enroll?

We can help.  comScore has been helping Education institutions for over a decade through:

Unparalleled Accuracy
Leverage the power of comScore’s panels to understand students’ digital behavior

Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Analytics Products
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

Media Metrix

comScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. Top publishers and advertising agencies rely on Media Metrix for measuring audience composition and performance within key user segments.
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Mobile Metrix

comScore Mobile Metrix® brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most...
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MobiLens

comScore MobiLens® provides an unparalleled view of the U.S., European, Japanese and Canadian mobile media landscapes, connecting data on mobile consumer demographics and...
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Social Essentials

comScore Social Essentials™ provides insight on the size and composition of your social media following, intelligence on your competition, and the ability to tie social...
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validated Campaign Essentials

comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and...
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