Due to the shifting energy utilization and digital consumer behavior, energy companies are constantly adapting their marketing and servicing strategies to optimize the way they engage with consumers worldwide.
- What is the effectiveness of my digital marketing (search, display, video, social) campaigns on customer acquisition and/or consumption?
- How did my digital campaign impact consumer awareness, attitudes, message recall, and intent-to-purchase?
- Is there any integrated way to capture all the digital data for my brand and use it to drive growth?
- How does my brand’s digital performance stack up relative to the competition especially in social and mobile?
- How does my brand benchmark vs. my competition and industry peer group?
We can help. comScore can help Energy companies through:
Leverage the power of comScore’s panels to understand consumers’ digital behavior
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world
Products to consider
AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.