Financial Services

In an uncertain growth environment, digital is the most promising channel to interact with existing customers and an engaging platform for prospects.

Gaining deep insight into customers’ online behavior and a complete understanding of the competitive landscape continue to serve as major needs for Financial Services firms.

You need fast and accurate answers to difficult questions:
  • How can I optimize my website to more effectively turn prospects into customers?
  • How does my digital performance benchmark against my competitors?
  • What kind of investments should I be making in mobile and social marketing?
  • Is there any integrated way to capture all the digital data for my brand and use it to drive growth?
  • What was the true value of my digital advertising campaign – did it reach my intended audience in a brand safe environment, did it improve brand awareness, and did it drive intended behavior?

We can help.  comScore has been helping Financial Services firms for over a decade through:

Unparalleled Accuracy
Leverage the power of comScore’s panels to understand consumers’ digital behavior

Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Unparalleled Depth of Data
Understand the entire profit picture with a complete read on application rates, new accounts, approval rates, and average balances

Analytics Products
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

validated Campaign Essentials

comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting.
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Digital Analytix Enterprise

Combine the best of analytics and audience demographics to give you unparalleled data access and visibility into the characteristics of your entire audience.
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e-Commerce Measurement

comScore e-Commerce Measurement is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behaviors....
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Mobile Metrix

comScore Mobile Metrix® brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most...
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