Government

Federal and state agencies are investing more heavily in their digital presence due to the rapidly evolving digital landscape and ever-changing citizen behavior.

comScore has experience with Federal Government agencies including Defense, Health, Tax, and Commerce; we work with our Government customers to fully utilize the digital channel through best practices from the commercial sector and industry specific digital initiatives.

You need fast and accurate answers to difficult questions:
  • How is online consumer spending evolving?
  • Is there any integrated way to capture all the digital data for my agency?
  • What is the effectiveness of my digital marketing (search, display, video, social) campaigns?
  • How did my digital campaign impact citizen awareness, attitudes, and message recall?
  • How can I develop a digital presence (mobile, web, social) that is most effective in engaging my citizens?

We can help.  comScore has been helping Government institutions for over a decade through:

Unparalleled Accuracy
Leverage the power of comScore’s panels to understand students’ digital behavior

Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Analytics Products
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

Digital Analytix Enterprise

Combine the best of analytics and audience demographics to give you unparalleled data access and visibility into the characteristics of your entire audience.
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e-Commerce Measurement

comScore e-Commerce Measurement is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behaviors....
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Mobile Metrix

comScore Mobile Metrix® brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most...
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Social Essentials

comScore Social Essentials™ provides insight on the size and composition of your social media following, intelligence on your competition, and the ability to tie social...
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