To identify, analyze and understand key trends in the global digital marketplace, the investment community needs detailed and consistent reporting to support their investment decisions
Investment Research leaders need fast and accurate insights to:
- Gain Insight for Investment Analysis - comScore offers a multitude of relevant data points required for sound investment analysis. Investment clients leverage these insights to identify new opportunities, uncover emerging areas of growth and support their investment decisions.
- Identify Key Digital Trends - Gain a complete understanding of website traffic and search trends. Obtain clear insight into online advertising spending patterns, e-commerce activity and mobile usage. Working closely with comScore analysts, you can identify key industry players, understand the competitive landscape and pinpoint which companies are gaining or losing market share.
- Monitor e-Commerce Trends - Gain a comprehensive view into online consumer spending and better understand sales patterns. comScore e-Commerce Measurement provides clients with the most timely and accurate understanding of the trends in online shopping and spending.
- Understand the Digital Advertising Landscape - comScore provides detailed information regarding the number of online ad impressions served and related costs and revenue – classified by advertiser and publisher. Using these data, analysts are better able to understand aggregate and site-specific trends in online ad revenue.
We can help. comScore has been helping Investment Research companies for over a decade through:
Leverage the power of comScore's Mobile and PC Internet user panels to understand consumers' online behavior
Gain access to the most detailed and consistent reporting structure available for online media
Partner with comScore Analysts who have a profound understanding of the online industry and extensive financial services expertise
Receive weekly and monthly data, including e-commerce insights, available in advance of the U.S. Department of Commerce reports
Products to consider
comScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. Top publishers and advertising agencies rely on Media Metrix for measuring audience composition and performance within key user segments.
comScore e-Commerce Measurement is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behaviors....
comScore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value...