Investment Research

To identify, analyze and understand key trends in the global digital marketplace, the investment community needs detailed and consistent reporting to support their investment decisions

comScore Investment Research Solutions empower the world’s leading equity analysts, investment bankers, hedge fund managers, venture capitalists and brokers to make important investment decisions that matter most to their business.

Investment Research leaders need fast and accurate insights to:

  • Gain Insight for Investment Analysis - comScore offers a multitude of relevant data points required for sound investment analysis. Investment clients leverage these insights to identify new opportunities, uncover emerging areas of growth and support their investment decisions.
  • Identify Key Digital Trends - Gain a complete understanding of website traffic and search trends. Obtain clear insight into online advertising spending patterns, e-commerce activity and mobile usage. Working closely with comScore analysts, you can identify key industry players, understand the competitive landscape and pinpoint which companies are gaining or losing market share.
  • Monitor e-Commerce Trends - Gain a comprehensive view into online consumer spending and better understand sales patterns. comScore e-Commerce Measurement provides clients with the most timely and accurate understanding of the trends in online shopping and spending.
  • Understand the Digital Advertising Landscape - comScore provides detailed information regarding the number of online ad impressions served and related costs and revenue – classified by advertiser and publisher. Using these data, analysts are better able to understand aggregate and site-specific trends in online ad revenue.

We can help. comScore has been helping Investment Research companies for over a decade through:

Unparalleled Accuracy
Leverage the power of comScore's Mobile and PC Internet user panels to understand consumers' online behavior

Advanced Classification
Gain access to the most detailed and consistent reporting structure available for online media

Consultative Approach
Partner with comScore Analysts who have a profound understanding of the online industry and extensive financial services expertise

Timely Insights
Receive weekly and monthly data, including e-commerce insights, available in advance of the U.S. Department of Commerce reports

Products to consider

Media Metrix

comScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. Top publishers and advertising agencies rely on Media Metrix for measuring audience composition and performance within key user segments.
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e-Commerce Measurement

comScore e-Commerce Measurement is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behaviors....
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Mobile Metrix

comScore Mobile Metrix® brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most...
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qSearch

comScore qSearch™ captures all of that search behavior at almost 200 search properties in 38 individual countries and worldwide, measuring the full breadth and depth of...
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Video Metrix

comScore Video Metrix® provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace.
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