Media continues to redefine itself as evolving platforms such as mobile, social, and online disrupt the landscape. Media need to maintain an edge by utilizing timely insights for planning and reliable tools for quantifying the value of advertising campaigns and their own digital presence.
- What is the value of my media property and how does it compare to my competition?
- What was the true impact of my digital advertising campaign – did it reach my intended audience in a brand safe environment, did it improve brand awareness, and did it drive intended behavior?
- How can I prove that my CPMs are justified?
- What is the search market share?
- Who is consuming my videos and how does that compare to my competition?
We can help. comScore has been helping media companies for over a decade through:
Leverage the power of comScore’s panels to understand consumers’ digital behavior
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world
Products to consider
comScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. Top publishers and advertising agencies rely on Media Metrix for measuring audience composition and performance within key user segments.
comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and...