Pharmaceutical

The internet has changed the way consumers research and manage their health needs and made targeting them more efficient than ever before.

Direct-to-Consumer marketers now have direct access to condition sufferers through health portals, microsites and branded websites to health advocacy sites, and government sites. Millions of consumers rely on the internet as a vital source of health information.

Digital has an unprecedented opportunity to drive incremental physician visits, treatment discussions, patient conversion and adherence.  Let us help.

Pharmaceutical leaders need fast and accurate answers to difficult questions:

  • How did my digital campaign impact patient awareness, attitudes, message recall, and intent-to-seek treatment and ultimately drive conversion and adherence?
  • What is the effectiveness of each of my digital marketing channels (search, display, video,) on patient conversions and/or adherence and what is the ROI of that activity?
  • Is there any integrated way to capture all the digital data for my brand and use it to drive growth? How do I measure the full extent of my HCP communications combining Rep visitations, CRM campaigns, direct physician communications and the use of my professional and consumer web presence?
  • How does my brand’s digital performance stack up relative to the competition?
  • How can I optimize the creative for my brand prior to moving to execution?

We can help. comScore has been helping Pharmaceutical companies for over a decade through

Unparalleled Insights
Leverage the power of comScore’s panels to understand patient, caregiver and physician digital behavior including tablets and mobile

Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Analytics Products
Software and service (SaaS) offerings built to scale and perform in a digital world

Products to consider

validated Campaign Essentials

comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting.
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Brand Survey Lift

AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
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Mobile Metrix

comScore Mobile Metrix® brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most...
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