Understand the online retail landscape, create superior digital marketing strategies and identify changes in consumers' behavior and attitudes as they move through the purchase funnel.
- How does my brand’s digital performance stack up relative to the competition especially as it relates to site behavior and overall buying patterns?
- How can I turn cart to cash and optimize my purchase funnel?
- What is the effectiveness of my digital marketing (search, display, video, social, mobile) campaigns on sales?
- How did my digital campaign impact consumer awareness, attitudes, message recall, and intent-to-purchase?
- Is there any integrated way to capture all the digital data for my brand and use it to drive growth?
We can help. comScore has been helping Retail companies for over a decade through:
Leverage the power of comScore’s panels to understand consumers’ digital behavior
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world
Products to consider
validated Campaign Essentials™ (vCE) is an integrated solution for complete campaign delivery validation and in-flight optimization.
comScore Action Lift™ captures the total effectiveness of a campaign - including the view-through activity - by measuring the impact on a marketer’s site and its competitors’...
AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
Combine the best of analytics and audience demographics to give you unparalleled data access and visibility into the characteristics of your entire audience.