Understand the online retail landscape, create superior digital marketing strategies and identify changes in consumers' behavior and attitudes as they move through the purchase funnel.

You need fast and accurate answers to difficult questions:

  • How does my brand’s digital performance stack up relative to the competition especially as it relates to site behavior and overall buying patterns?
  • How can I turn cart to cash and optimize my purchase funnel?
  • What is the effectiveness of my digital marketing (search, display, video, social, mobile) campaigns on sales?
  • How did my digital campaign impact consumer awareness, attitudes, message recall, and intent-to-purchase?
  • Is there any integrated way to capture all the digital data for my brand and use it to drive growth?

We can help. comScore has been helping Retail companies for over a decade through:

Unparalleled Accuracy
Leverage the power of comScore’s panels to understand consumers’ digital behavior

Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Analytics Products
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting.
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comScore Action Lift™ captures the total effectiveness of a campaign - including the view-through activity - by measuring the impact on a marketer’s site and its competitors’...
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Power cross-platform advertising for precise targeting and stronger advertising ROI.
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comScore Benchmarking Studies empower marketers by capturing a holistic view of customers' online advertising media consumption, detailed website visitation trends and other...
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comScore Brand Monitor™ continuously measures the overall health of your brand, allowing you to connect the dots between key drivers of your brand’s strength and equity,...
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Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
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Quantify the branding impact of mobile display campaigns and prove advertising effectiveness across the mobile web and applications.
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comScore Branded Entertainment provides a precise, holistic view of the true impact of a branded integrations, across all platforms. With its proprietary technology and more...
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comScore e-Commerce Measurement is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behaviors....
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comScore Media Metrix® Multi-Platform provides the industry’s first comprehensive view of the consumption habits of your digital audience and your competitive set, along...
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comScore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value...
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AdEffx Offline Sales Lift™ provides a multi-dimensional view of the effectiveness of online marketing effectiveness for offline buying.
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Plan Metrix™ is a robust audience intelligence solution that provides insights that combines internet users’ actual online behavior with detailed information about their...
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comScore Search Planner™ informs search strategy by delivering direct insight into paid and organic search results across all search engines.
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comScore Segment Metrix® provides actionable insights into the online behavior of Internet users across a variety of robust industry-leading segmentation schemes, helping...
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comScore StationView Essentials® tracks all satellite, telco, cable and over-the-air television viewing built from the ZIP code-level up.
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comScore Total Home Panel™ is a breakthrough, single-source measurement solution that measures consumer behavior across home network-connected devices, enabling clients...
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comScore TV Essentials® helps television buyers and sellers make smarter transactions by giving them a deeper understanding of the true value of their television viewing...
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comScore Video Metrix® Multi-Platform is the industry’s first syndicated product to provide a single, unduplicated measure of video viewing and total digital video reach...
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The goal of advertising is and always has been to have an impact. While it’s critically important for an ad to get seen, viewability is not a measure of effectiveness. It’s...
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Unduplicated audience measurement across TV content and digital media in a single tool. Create media packages to analyze cross-platform reach, engagement and audience overlap....
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Ready to learn more?

Contact us today to learn how comScore can help you.

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