Retail

Understand the online retail landscape, create superior digital marketing strategies and identify changes in consumers' behavior and attitudes as they move through the purchase funnel.

You need fast and accurate answers to difficult questions:
  • How does my brand’s digital performance stack up relative to the competition especially as it relates to site behavior and overall buying patterns?
  • How can I turn cart to cash and optimize my purchase funnel?
  • What is the effectiveness of my digital marketing (search, display, video, social, mobile) campaigns on sales?
  • How did my digital campaign impact consumer awareness, attitudes, message recall, and intent-to-purchase?
  • Is there any integrated way to capture all the digital data for my brand and use it to drive growth?

We can help.  comScore has been helping Retail companies for over a decade through:

Unparalleled Accuracy
Leverage the power of comScore’s panels to understand consumers’ digital behavior

Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Analytics Products
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

validated Campaign Essentials

comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting.
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Action Lift

comScore Action Lift™ captures the total effectiveness of a campaign - including the view-through activity - by measuring the impact on a marketer’s site and its competitors’...
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Brand Survey Lift

AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
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Digital Analytix Enterprise

Combine the best of analytics and audience demographics to give you unparalleled data access and visibility into the characteristics of your entire audience.
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Online Sales Lift

comScore AdEffx Online Sales Lift™ measures the impact of online advertising on e-commerce sales over time, including consumers’ latent purchase behaviors which cannot...
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