Technology

In a world where Technology companies are fighting for revenue and profit growth while facing formidable new competitors, digital serves as a powerful medium for interacting with consumers in a cost-effective, highly scalable, and speed to market way.

Technology companies are hungry for behavioral insight to drive higher quality, faster to market, product planning, design, development, and marketing decisions.

You need fast and accurate answers to difficult questions:

  • How does my brand’s digital performance stack up relative to the competition?
  • Is there any integrated way to capture all the digital data for my brand and use it to drive growth?
  • What is the effectiveness of my digital marketing (search, display, video, social, mobile) campaigns on sales?
  • What is my application adoption across platforms (pc, phone, tablet) and consumer types?
  • How is my product performing when compared to the competition?

We can help.  comScore has been helping Technology companies for over a decade through:

Unparalleled Accuracy
Leverage the power of comScore’s panels to understand consumers’ digital behavior

Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Worldwide Coverage
Monitor worldwide technology adoption rates and assess potential growth opportunities in new markets and emerging technologies

Analytics Products
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

Digital Analytix Enterprise

Combine the best of analytics and audience demographics to give you unparalleled data access and visibility into the characteristics of your entire audience.
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Device Essentials

comScore Device Essentials™ is the only solution of its kind to provide insight into unique digital device usage across the globe, offering detail into device characteristics,...
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Mobile Metrix

comScore Mobile Metrix® brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most...
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MobiLens

comScore MobiLens® provides an unparalleled view of the U.S., European, Japanese and Canadian mobile media landscapes, connecting data on mobile consumer demographics and...
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validated Campaign Essentials

comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and...
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