Telecommunications

Get the timely information needed to make critical business decisions, ranging from tactical marketing analyses to strategic blueprints.

You need fast and accurate answers to difficult questions:
  • How can I utilize the digital behavior of my subscribers to drive improved ARPU, Gross Adds, and reduced Churn?
  • What is the Quality of Service (QoS) experienced by my customers for both voice and data services?
  • How can I improve network performance through better capacity planning, configuration management, and performance optimization?
  • What is the effectiveness of my digital marketing (search, display, video, social, mobile) campaigns on sales?
  • How are consumers utilizing my network and devices and how does that compare to my competition?

We can help. comScore has been helping Telecommunications companies for over a decade through:

Unparalleled Accuracy
Leverage the power of comScore’s panels to understand consumers’ digital behavior

Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Worldwide Coverage
Monitor worldwide technology adoption rates and assess potential growth opportunities in new markets and emerging technologies

Analytics Products
software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

Subscriber Analytix

Subscriber Analytix™ enterprise software platform provides the ability to convert subscriber data into differentiated intelligence for Marketing, Care, and Network teams – all to drive improved ARPU, cost and churn reduction, share growth, and an enhanced subscriber experience.
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Device Essentials

comScore Device Essentials™ is the only solution of its kind to provide insight into unique digital device usage across the globe, offering detail into device characteristics,...
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Mobile Metrix

comScore Mobile Metrix® brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most...
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MobiLens

comScore MobiLens® provides an unparalleled view of the U.S., European, Japanese and Canadian mobile media landscapes, connecting data on mobile consumer demographics and...
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validated Campaign Essentials

comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and...
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