In a world where Travel & Transportation companies are fighting for growth in an environment of increasing cost pressure, digital serves as a powerful medium for interacting with consumers in a cost-effective, highly scalable, and speed to market way.
You need fast and accurate answers to difficult questions:
- How does my brand’s digital performance stack up relative to the competition especially as it relates to site behavior and overall buying patterns?
- How can I turn lookers to bookers and optimize my purchase funnel?
- What is the effectiveness of my digital marketing (search, display, video, social, mobile) campaigns on sales?
- How can I evaluate and improve lost opportunities to turn visitors and non-buyers into bookers?
- Is there any integrated way to capture all the digital data for my brand and use it to drive growth?
We can help. comScore has been helping Travel and Transportation companies for over a decade through:
Leverage the power of comScore’s panels to understand consumers’ digital behavior
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world
Products to consider
comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting.
AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
Combine the best of analytics and audience demographics to give you unparalleled data access and visibility into the characteristics of your entire audience.