comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
In this presentation, comScore Senior Product Manager Dan Piech provides insight into digital video consumption in Colombia using comScore Video Metrix®, a new video measurement service in Colombia. Read moreBy: Dan Piech Tags: Video
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Among the largest social networks, only Linkedin and... Read more
With more than 50% of all mobile service revenues driven from data services in the U.S. in 2013, the demand for mobile data is exploding faster than ever before. Average Revenue Per User (ARPU) for data services have grown by 5% quarter over quarter by the end of Q4 in 2013; however, this has come at a cost to traditional Voice and SMS revenues. Here... Read moreBy: Julie Parke Tags: Mobile Operators
comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2014. Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share. Google... Read moreBy: Adam Lella Tags: Android, Apple, Mobile, Samsung, Smartphone
The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being forced to adapt to the digital paradigm, where consumers are in control of how, when and where they... Read moreBy: Anne Hunter Tags: Ad Impressions, Ad Validation, Advertising, Video
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... Read moreBy: Adam Lella Tags: Advertising, e-Commerce, Mobile, Multi-Platform, Search, Social, Video
The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms. The two platforms now combine for 93 percent of the smartphone market, with Android holding onto a majority share at 51 percent and Apple not far behind at 42 percent. Notably, Apple nearly halved the market share gap over the past... Read more
Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Read moreBy: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Cross Media
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix® in Turkey for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better... Read moreBy: Ana Laura Zain Tags: Android, iOS, Mobile, Smartphone, Tablets
comScore Announces the Beta Release of Mobile Metrix® in the Netherlands for Reporting of Smartphone and Tablet Audiences
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets. Read moreBy: Hélène Azevedo Tags: Apps, Audience Measurement, Mobile