Insights


Search and Filter

Android
Market Ranking Nov. 6, 2015 | Share

comScore Reports September 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for September 2015. Apple ranked as the top smartphone manufacturer with 43.6 percent OEM market share, while Google Android led as the #1 smartphone platform... Read more

Data Gem Nov. 2, 2015 | Share

75% of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile

75% of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile

More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can allow agencies, publishers and advertisers to know where consumers spend the most of their time. Read more

Data Gem Oct. 7, 2015 | Share

The Split of Time Across Devices Is Influenced by Content Category

The split of time across devices is influenced by the content category

We know that mobile usage is on the rise. And that means your audience is more of a moving target than ever. A good media plan is designed to ensure your message will have the desired impact. But to do that, you need to know what screen it will be seen on. Read more

Market Ranking Oct. 6, 2015 | Share

comScore Reports August 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2015. Apple ranked as the top smartphone manufacturer with 44.1 percent OEM market share, while Google Android led as the #1 smartphone platform... Read more

Market Ranking Sep. 3, 2015 | Share

comScore Reports July 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for July 2015. Apple ranked as the top smartphone manufacturer with 44.2 percent OEM market share, while Google Android led as the #1 smartphone platform with... Read more

Market Ranking Aug. 7, 2015 | Share

comScore Reports June 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for June 2015. Apple ranked as the top smartphone manufacturer with 44.1 percent OEM market share, while Google Android led as the #1 smartphone platform with... Read more

Market Ranking Jul. 2, 2015 | Share

comScore Reports May 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2015. Apple ranked as the top smartphone manufacturer with 43.5 percent OEM market share, while Google Android led as the #1 smartphone platform with... Read more

Market Ranking Jun. 5, 2015 | Share

comScore Reports April 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for April 2015. Data from this report is based on MobiLens Plus, an enhanced version of the MobiLens product that combines insights on smartphone and tablet... Read more

Blog Jun. 3, 2015 | Share

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

The number of Americans who own tablets recently surpassed 100 million for the first time ever, a remarkable milestone given that the product category didn’t exist more than five years ago. In a market this large and with penetration growth still in the double digits, understanding the factors that influence a consumer’s decision to purchase one... Read more

Market Ranking May. 7, 2015 | Share

comScore Reports March 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for March 2015. Apple ranked as the top smartphone manufacturer with 42.6 percent OEM market share, while Google Android led as the #1 smartphone platform with... Read more