Insights


Search and Filter

Apps United States
Data Gem Apr. 7, 2014 | Share

Users Engage with Major Social Networks Predominantly via Mobile

As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Read more

Blog Mar. 18, 2014 | Share

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-Only’ Audiences

The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. Read more

Blog Dec. 9, 2013 | Share

The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us. Read more

Press Release Nov. 5, 2013 | Share

comScore Reports September 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.8 percent platform market share. Google... Read more

Blog Sep. 10, 2013 | Share

Measurement in the Evolving App Environment

Mobile Apps

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of how your apps are actually performing. Does your organization have multiple mobile apps? If you answered... Read more

Press Release Sep. 6, 2013 | Share

comScore Reports July 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013. Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Google Sites ranked... Read more

Data Gem Aug. 28, 2013 | Share

Apps Drive Smartphone Engagement, Browsing Wins on Tablets

Share of Retail Time Spent bt Platform & Access Method

Digital consumers rely on both apps and mobile browsing when engaging with retailers online, but this engagement varies greatly depending on device. While apps drive the vast majority (78% of time spent) of retail category engagement on smartphones, mobile web browsing is actually the preferred engagement method for tablet users in the category (56%... Read more

Press Release Aug. 7, 2013 | Share

comScore Reports June 2013 U.S. Smartphone Subscriber Market Share

comScore Reports June 2013 U.S. Smartphone Subscriber Market Share Read more

Press Release Jun. 4, 2013 | Share

comScore Reports April 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending April 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform... Read more

Press Release May. 3, 2013 | Share

comScore Reports March 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending March 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform... Read more