Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
Download now

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
Read More

12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Read More


Presentation Mar. 17, 2014 | Share

Empowering the Upside in a World of Audience Guarantees & Viewable Impressions

Scott Joslin presents trends in ad viewability around the world at Terra Orbita event. Read more

Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising, Audience Measurement

Press Release Mar. 6, 2014 | Share

comScore Announces Spain Launch of MMX™ Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official Spain launch of MMX™ Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX™, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics... Read more

By: Ana Laura Zain Tags: Audience Measurement, Mobile, Multi-Platform

Blog Mar. 4, 2014 | Share

A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and transparency on the other. Read more

By: Josh Chasin Tags: Ad Validation, Advertising, Audience Measurement

Press Release Feb. 24, 2014 | Share

comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for January 2014

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for January 2014 based on data from the comScore Media Metrix service. Americans began filing their returns from last year, resulting in huge traffic gains for Tax websites this month. Additionally, several Career Services and... Read more

By: Adam Lella Tags: Audience Measurement, Internet Use, Rankings, Web Traffic

Whitepaper Feb. 20, 2014 | Share Dutch Digital Market Overview January 2014

Dutch Digital Market Overview January 2014

Your monthly snapshot of digital audience trends. In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. Read more

By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Whitepaper Jan. 21, 2014 | Share Dutch Digital Market Overview November 2013

Dutch Digital Market Overview December 2013

Your monthly snapshot of digital audience trends. In December 2013, there were 13.3 million desktop and laptop internet users aged 6+ in the Netherlands, and 11.3 million unique online video viewers. Read more

By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Press Release Jan. 20, 2014 | Share

comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for December 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for December 2013 based on data from the comScore Media Metrix service. Holiday e-commerce was the primary driver of growth in the Shipping and Retail subcategories, while Christmas and New Year’s also spurred a surge in e-card... Read more

By: Adam Lella Tags: Audience Measurement, Internet Use, Rankings, Web Traffic

Press Release Dec. 23, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for November 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for November 2013 based on data from the comScore Media Metrix service. Several retail subcategories were among the top-gaining in November as Thanksgiving kicked off the holiday shopping season. E-Card and Lifestyle websites also... Read more

By: Adam Lella Tags: Audience Measurement, Internet Use, Rankings, Web Traffic

Whitepaper Dec. 19, 2013 | Share Dutch Digital Market Overview November 2013

Dutch Digital Market Overview November 2013

Your monthly snapshot of digital audience trends. In November 2013, there were 13.3 million desktop and laptop internet users in the Netherlands, and 11.2 million unique online video viewers. Google Sites lead the website rankings with 12.6 million unique visitors during the month, followed by Microsoft Sites with 10.8 million and Facebook with 9.8... Read more

By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Press Release Dec. 17, 2013 | Share

comScore Introduces Online Video Measurement in Colombia

comScore today announced the launch of comScore Video Metrix in Colombia. The online video measurement service, which was the first service of its kind to market in the U.S. more than six years ago, has since been launched in 27 markets around the world including Latin America countries such as Argentina, Brazil, Chile, Mexico and now Colombia. comScore... Read more

Tags: Audience Measurement, Video

Filter by