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Blog Mar. 4, 2014 | Share

A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and transparency on the other. Read more

Press Release Feb. 24, 2014 | Share

comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for January 2014

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for January 2014 based on data from the comScore Media Metrix service. Americans began filing their returns from last year, resulting in huge traffic gains for Tax websites this month. Additionally, several Career Services and... Read more

Press Release Jan. 20, 2014 | Share

comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for December 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for December 2013 based on data from the comScore Media Metrix service. Holiday e-commerce was the primary driver of growth in the Shipping and Retail subcategories, while Christmas and New Year’s also spurred a surge in e-card... Read more

Press Release Dec. 23, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for November 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for November 2013 based on data from the comScore Media Metrix service. Several retail subcategories were among the top-gaining in November as Thanksgiving kicked off the holiday shopping season. E-Card and Lifestyle websites also... Read more

Press Release Nov. 22, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for October 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for October 2013 based on data from the comScore Media Metrix service. Several retail subcategories were among the top-gaining in October as Ha lloween and other festivities took place. Americans also frequented Political News... Read more

Press Release Nov. 18, 2013 | Share

comScore’s Latest White Paper “Marketing to the Multi-Platform Majority” Available for Download

Platform Proliferation is Changing the Digital Landscape, Bringing Opportunities for Businesses to Drive Growth Read more

Presentation Nov. 15, 2013 | Share

Big Data Insights

Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Read more

Blog Nov. 1, 2013 | Share

comScore Releases Top 50 U.S. Multi-Platform Properties for September 2013

comScore recently released its monthly ranking of U.S. web activity on desktop devices for the top online properties in September, and while these desktop rankings can tell us a great deal about consumer behavior on the Internet, it is becoming increasingly important to account for mobile (i.e. smartph one and tablet) activity for a more complete picture... Read more

Blog Oct. 24, 2013 | Share

Following Initial Fiasco, Healthcare.gov Website Conversions Jump as Traffic Surge Subsides

More than three weeks have passed since the Health Insurance Marketplace opened to the public, and following the initial spike of 2.5 million unique visitors on October 1st, comScore data indicates that traffic has steadily and dramatically declined ever since. Read more

Blog Oct. 24, 2013 | Share

Five Strategies for Effectively Marketing to the Multi-Platform Majority

Five Strategies for Effectively Marketing to the Multi-Platform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization. Publishers, advertisers and marketers must be empowered with the right metrics to understand holistically how their audiences behave online if they are... Read more