Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Whitepaper Mar. 28, 2011 | Share

Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

The Internet provides newfound access to vast amounts of health resources and information. Increasingly, the U.S. online audience turns to health-related websites to research various conditions and prescription drugs. The growth in this behavior presents a considerable opportunity for marketers to use the digital medium to develop brand awareness,... Read more

Tags: Health, Pharma

Whitepaper Aug. 3, 2009 | Share

comScore Case Study: Medline Plus - National Library of Medicine, NIH

MedlinePlus reached out to comScore for specialized reports on their website’s visitation metrics, user engagement, market sizing, and health categories and other therapeutic areas, as compared to private sector and other public sector organizations in the online health information space. Read more

Tags: Health, Pharma

Press Release Dec. 15, 2008 | Share

comScore Releases Top Japan Web Site Rankings for October 2008

TOKYO, JAPAN, December 15, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its rankings of the largest and fastest-growing Internet properties and site categories in Japan for October 2008, based on data from the comScore World Metrix audience measurement service. Business/finance sites saw visitation growth in October due to the global financial... Read more

By: Sarah Radwanick Tags: Google, Health, Retail, Yahoo

Press Release Sep. 9, 2008 | Share

Online Health Information Category Grows At Rate Four Times Faster Than Total Internet

RESTON, VA, September 9, 2008 – comScore, Inc. (NASDAQ: SCOR) today released results of a study showing that the health information site category has grown 21 percent during the past year – more than four times the growth rate of the total U.S. Internet population. Read more

By: Andrea Vollman Tags: Health, Rankings

Press Release Apr. 10, 2008 | Share

Pregnancy and Cancer Top the List of the Most Commonly Searched Health Conditions

RESTON, VA, April 10, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a listing of the 20 most commonly searched health conditions as well as the 15 most commonly searched prescription brands in February 2008. The results, from comScore’s custom search capability, revealed that the terms “pregnancy” and “cancer” were the two most frequently... Read more

By: Andrea Vollman Tags: Health, Internet Use, Search

Press Release May. 21, 2007 | Share

Online Health Information Category Grows 12 Percent in Q1 2007

RESTON, VA, May 21, 2007 – comScore today released the results of a study on consumer usage of online health information resources. During the first quarter of 2007, the health information category reached an average of 55.3 million monthly U.S. visitors (31 percent of the total U.S. Internet audience), an increase of 12 percent versus the same... Read more

By: Andrew Lipsman Tags: Health, Rankings

Press Release Feb. 27, 2007 | Share

Britons’ Significant Interest in Travel Reflected in January U.K. Web Activity, According to comScore Networks

London, U.K., February 27, 2007 – comScore Networks, a leader in measuring the digital age, today revealed the top U.K. Internet properties for January, based on data collected through its comScore World Metrix audience ratings service. Notably, the Travel category saw significant increases in January versus December, with half of the top 20 gaining... Read more

By: Andrew Lipsman Tags: Careers, Health, Rankings

Press Release Dec. 6, 2006 | Share

Thirty-Three Million Consumers Researched Prescription Medication Using the Internet

RESTON, Va., December 6, 2006 – comScore Pharmaceutical Solutions today released an analysis of consumers’ use of the Internet as a resource for researching prescription medication information. According to the study, 33 million Internet users visited a prescription medication site in Q3 2006, an increase of 13 percent over Q3 2005. Read more

By: Andrew Lipsman Tags: Audience Measurement, Health, Internet Use, Pharma

Press Release Oct. 16, 2006 | Share

Cancer Sufferers and Caregivers Take Their Fight Against Cancer Online

RESTON, VA, October 16, 2006 – comScore Pharmaceutical Solutions today released the results of an analysis of the behavior and intentions of people who seek cancer-related information online. According to the study, people who research cancer online turn to the Internet predominantly for information on treatment options, which they subsequently validate... Read more

By: Andrew Lipsman Tags: Health, Pharma, Search

Press Release Sep. 14, 2006 | Share

Sixty Percent of Consumers Researching Weight Loss Use the Internet, Seeking Information on Weight Loss Programs, Diets and Medications

RESTON, VA, September 14, 2006 – comScore Pharmaceutical Solutions today released an analysis of consumers’ use of the Internet as a resource for researching weight loss information. According to the study, 60 percent of weight loss researchers now utilize the Internet to find condition-specific information, including options for healthy eating/... Read more

By: Andrew Lipsman Tags: Health, Internet Use, Pharma, Search

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