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Press Release Dec. 3, 2012 | Share

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

comScore, Inc. (NASDAQ: SCOR) today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’... Read more

Data Gem Sep. 20, 2012 | Share

The European Digital Day

The European Digital Day

The typical EU consumer spends the equivalent of a day (an average of 25.9 hours), online per month. Here’s a snapshot of what 397 million Europeans are doing to fill their time. 3 in 4 Europeans visited a Retail site during June 2012. Over 62% of the European internet audience visited a Games site in the month. Read more

Presentation Aug. 9, 2012 | Share

Pixels, Patients and Prevention: How Today’s Consumers Are Using the Internet to Manage their Health

This presentation explores the growth in online health information consumption over the past few years across search, video, and mobile communications using audience measuring tools. This data is used to provide insight into the use of the Internet for health-related activities from the perspective of various audiences. Read more

Blog Feb. 9, 2012 | Share

How the Next Generation Consumes Online Health

Today’s generation of teenagers and young adults represents a unique class of Internet users, born with the web at their fingertips and an innate ability to navigate it with agility. For this generation, the Internet was not a new technology upending other modes of communication – it was the norm. Most grew up learning to seek out information primarily... Read more

Data Gem Jan. 16, 2012 | Share

Mobile Health Information Audience Jumps 125 Percent in the Past Year

Accessed Health information via Mobile Device

The audience accessing health information content on their mobile device is on the rise in the U.S., quickly becoming one of the fastest-growing content categories. Read more

Data Gem Jan. 10, 2012 | Share

UK is the Largest Market for Health Sites in Europe

Top 5 Markets in Europe for Health Sites

Health sites attracted nearly 122.5 million unique visitors in Europe, reaching 32.3 percent of the European online audience in November 2011. The UK emerged as the largest market for Health sites such as NHS Sites and WebMD Health in Europe, with the category attracting 53.5 percent of the online audience in the country. Ireland ranked a close second... Read more

Blog Aug. 15, 2011 | Share

Despite Reports of Decline, Health Websites Retain Popularity

Are online health websites really experiencing a slowdown in visitation? Contrary to recent survey findings reporting a decline, comScore shows that overall visitation to health websites has never been stronger. Ever since consumers gained unprecedented access to a wealth of information on the Internet, the demand for health and pharmaceutical information... Read more

Data Gem Aug. 15, 2011 | Share

Health Sites Reach 2 in 3 Americans Monthly

Trend US Unique Visitors to Online Health Sites

Over the past three years, Health sites have seen a significant increase in visitation in the U.S. that outpaces even the growth of the Internet. In June 2011, 139.1 million unique visitors went to Health sites - up 60 percent from 86.9 million visitors three years ago. In contrast, visitation to the Internet has only grown 13 percent for the U.S. online... Read more

Whitepaper Aug. 3, 2009 | Share

comScore Case Study: Medline Plus - National Library of Medicine, NIH

MedlinePlus reached out to comScore for specialized reports on their website’s visitation metrics, user engagement, market sizing, and health categories and other therapeutic areas, as compared to private sector and other public sector organizations in the online health information space. Read more

Press Release Dec. 15, 2008 | Share

comScore Releases Top Japan Web Site Rankings for October 2008

TOKYO, JAPAN, December 15, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its rankings of the largest and fastest-growing Internet properties and site categories in Japan for October 2008, based on data from the comScore World Metrix audience measurement service. Business/finance sites saw visitation growth in October due to the global financial... Read more