comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
The Internet provides newfound access to vast amounts of health resources and information. Increasingly, the U.S. online audience turns to health-related websites to research various conditions and prescription drugs. The growth in this behavior presents a considerable opportunity for marketers to use the digital medium to develop brand awareness,... Read moreTags: Health, Pharma
MedlinePlus reached out to comScore for specialized reports on their website’s visitation metrics, user engagement, market sizing, and health categories and other therapeutic areas, as compared to private sector and other public sector organizations in the online health information space. Read moreTags: Health, Pharma
TOKYO, JAPAN, December 15, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its rankings of the largest and fastest-growing Internet properties and site categories in Japan for October 2008, based on data from the comScore World Metrix audience measurement service. Business/finance sites saw visitation growth in October due to the global financial... Read moreBy: Sarah Radwanick Tags: Google, Health, Retail, Yahoo
RESTON, VA, September 9, 2008 – comScore, Inc. (NASDAQ: SCOR) today released results of a study showing that the health information site category has grown 21 percent during the past year – more than four times the growth rate of the total U.S. Internet population. Read moreBy: Andrea Vollman Tags: Health, Rankings
RESTON, VA, April 10, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a listing of the 20 most commonly searched health conditions as well as the 15 most commonly searched prescription brands in February 2008. The results, from comScore’s custom search capability, revealed that the terms “pregnancy” and “cancer” were the two most frequently... Read moreBy: Andrea Vollman Tags: Health, Internet Use, Search
RESTON, VA, May 21, 2007 – comScore today released the results of a study on consumer usage of online health information resources. During the first quarter of 2007, the health information category reached an average of 55.3 million monthly U.S. visitors (31 percent of the total U.S. Internet audience), an increase of 12 percent versus the same... Read moreBy: Andrew Lipsman Tags: Health, Rankings
Britons’ Significant Interest in Travel Reflected in January U.K. Web Activity, According to comScore Networks
London, U.K., February 27, 2007 – comScore Networks, a leader in measuring the digital age, today revealed the top U.K. Internet properties for January, based on data collected through its comScore World Metrix audience ratings service. Notably, the Travel category saw significant increases in January versus December, with half of the top 20 gaining... Read moreBy: Andrew Lipsman Tags: Careers, Health, Rankings
RESTON, Va., December 6, 2006 – comScore Pharmaceutical Solutions today released an analysis of consumers’ use of the Internet as a resource for researching prescription medication information. According to the study, 33 million Internet users visited a prescription medication site in Q3 2006, an increase of 13 percent over Q3 2005. Read moreBy: Andrew Lipsman Tags: Audience Measurement, Health, Internet Use, Pharma
RESTON, VA, October 16, 2006 – comScore Pharmaceutical Solutions today released the results of an analysis of the behavior and intentions of people who seek cancer-related information online. According to the study, people who research cancer online turn to the Internet predominantly for information on treatment options, which they subsequently validate... Read moreBy: Andrew Lipsman Tags: Health, Pharma, Search
Sixty Percent of Consumers Researching Weight Loss Use the Internet, Seeking Information on Weight Loss Programs, Diets and Medications
RESTON, VA, September 14, 2006 – comScore Pharmaceutical Solutions today released an analysis of consumers’ use of the Internet as a resource for researching weight loss information. According to the study, 60 percent of weight loss researchers now utilize the Internet to find condition-specific information, including options for healthy eating/... Read moreBy: Andrew Lipsman Tags: Health, Internet Use, Pharma, Search