comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore presents the 2013 China–Taiwan–Hong Kong Digital Future in Focus, it’s report providing an overview of key digital media usage trends in the region. The report includes detailed data and analysis on the prevailing activity in the social media, online video, search, and e-commerce markets. Read moreBy: Amarpal Singh Tags: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile
comScore, Inc. (NASDAQ: SCOR) today released the 2013 Japan Digital Future in Focus report. The report provides a comprehensive overview of the Japanese digital market and examines how the prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce are defining the current marketplace and what these trends... Read moreBy: Amarpal Singh Tags: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile
comScore presents the 2013 Japan Digital Future in Focus, its report highlighting prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce. Read moreBy: Amarpal Singh Tags: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile
For the BVDW Guided Tour, Thomas discussed (in German) the evolution of big data and how comScore Digital Analytix Multi-Platform helps clients make sense of this data and turn it into meaningful insights for their business. Read moreTags: Big Data, Cross Media, Mobile
comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Read moreBy: Gian Fulgoni Tags: Advertising, Cross Media, Mobile, Retail, TV
A Digital Month in Colombia: What are the 10 million internet users in Colombia spending their time on?
The most popular online activity in Colombia during the month of July was Social Networking, accounting for nearly 7 hours on average per visitor. Colombians also spent their time visiting Multimedia sites reaching 3 hours that month. Read moreBy: Ana Laura Zain Tags: Banking, Media & Entertainment, Newspapers, Retail, Social, Sports, Travel
comScore recently released the 2013 Study of Central American Digital Media Habits. The study features a comprehensive overview of the Central America online user’s behavior. Read moreBy: Ana Laura Zain Tags: Demographics, Internet Use, Media & Entertainment, Smartphone, TV
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. Read moreBy: Jaime Agulló Tags: Android, Apple, Audience Measurement, Demographics, e-Commerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Video, Retail, Smartphone, Social, Tablets, YouTube
comScore, Inc. (NASDAQ: SCOR) today released the latest comScore Video Metrix report showing that total online video consumption has doubled in the past two years to 3.7 billion videos per month. This dramatic growth has been driven by a sizeable increase in the number of online video viewers, in addition to increasing consumption per viewer. The total... Read moreBy: Amarpal Singh Tags: Advertising, Media & Entertainment, Video, Rankings, YouTube
As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media. Read moreBy: Gian Fulgoni Tags: Audience Measurement, Cross Media, Media & Entertainment, Multi-Platform, Retail, Smartphone, Tablets