comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” Read moreBy: Andrew Lipsman Tags: Advertising, Mobile, Multi-Platform, Social
The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. Read moreBy: Michael Ciadella Tags: Advertising, Amazon, Apps, Mobile, Multi-Platform
As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Read moreBy: Eli Goodman Tags: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform
comScore Launches Mobile Metrix®, the first syndicated audience measurement tool, in Mexico. Read moreTags: Mobile
comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for January 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.7 percent platform market share. Google... Read moreBy: Adam Lella Tags: Android, Apple, Mobile, Samsung, Smartphone
Singapore and Hong Kong have been the most rapidly developing and fiercely competitive metros in Asia Pacific in the last four decades. We are excited to share some interesting data that shows how mobile device usage in Hong Kong and Singapore compares. Read moreBy: Amarpal Singh Tags: Android, iOS, Mobile, Smartphone
comScore Announces Spain Launch of MMX™ Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
comScore, Inc. (NASDAQ: SCOR) today announced the official Spain launch of MMX™ Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX™, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics... Read moreBy: Ana Laura Zain Tags: Audience Measurement, Mobile, Multi-Platform
Your monthly snapshot of UK digital audience trends. For December the demographic group in focus was those with Children in the Household and the results were a little surprising in that category usage was not dominated by shopping and gifting sites maintaining a learning element featured very strongly in the categories the demographic visited. Read moreBy: Hélène Azevedo Tags: Demographics, Mobile, Multi-Platform, Rankings, Video
comScore, Inc. (NASDAQ: SCOR) today announced that the company was named winner of the 2014 IBM Beacon Award for ‘Big Data and Analytics: Analytics Innovation’ at the IBM PartnerWorld Leadership Conference in Las Vegas for the joint partner solution combining comScore’s enterprise analytics platform, Subscriber Analytix with IBM’s data network,... Read moreBy: Julie Parke Tags: Mobile, Mobile Operators
Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. ViewFeaturing: Serge Matta Tags: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, Video