comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Read moreBy: Eli Goodman Tags: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform
comScore Launches Mobile Metrix®, the first syndicated audience measurement tool, in Mexico. Read moreTags: Mobile
comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for January 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.7 percent platform market share. Google... Read moreBy: Adam Lella Tags: Android, Apple, Mobile, Samsung, Smartphone
Singapore and Hong Kong have been the most rapidly developing and fiercely competitive metros in Asia Pacific in the last four decades. We are excited to share some interesting data that shows how mobile device usage in Hong Kong and Singapore compares. Read moreBy: Amarpal Singh Tags: Android, iOS, Mobile, Smartphone
comScore Announces Spain Launch of MMX™ Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
comScore, Inc. (NASDAQ: SCOR) today announced the official Spain launch of MMX™ Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX™, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics... Read moreBy: Ana Laura Zain Tags: Audience Measurement, Mobile, Multi-Platform
Your monthly snapshot of UK digital audience trends. For December the demographic group in focus was those with Children in the Household and the results were a little surprising in that category usage was not dominated by shopping and gifting sites maintaining a learning element featured very strongly in the categories the demographic visited. Read moreBy: Hélène Azevedo Tags: Demographics, Mobile, Multi-Platform, Rankings, Video
comScore, Inc. (NASDAQ: SCOR) today announced that the company was named winner of the 2014 IBM Beacon Award for ‘Big Data and Analytics: Analytics Innovation’ at the IBM PartnerWorld Leadership Conference in Las Vegas for the joint partner solution combining comScore’s enterprise analytics platform, Subscriber Analytix with IBM’s data network,... Read moreBy: Julie Parke Tags: Mobile, Mobile Operators
Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. ViewFeaturing: Serge Matta Tags: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, Video
You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. Read moreBy: Jodi McDermott Tags: Mobile, Multi-Platform, Web Analytics
comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. Read moreBy: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Google, Mobile, Video