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Data Gem Jul. 7, 2016 | Share

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience

Mobile App vs Mobile Browser

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption habits? An analysis of the mobile landscape taken from comScore Mobile Advisor reveals the differences in... Read more

Blog Jun. 27, 2016 | Share

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Summer has officially arrived, and many consumers across the U.S. are finalizing their seasonal travel plans or have already embarked on their summer vacations. With school out of session and the weather more pleasant, summer nearly always tends to see a boost in travel activity. Interestingly, consumers’ online activity reflects this ‘real-life’... Read more

Press Release Jun. 22, 2016 | Share

comScore and xAd Partner to Provide Global Measurement Solution Linking Campaign Delivery to In-Store Visitation

xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore’s... Read more

Blog Jun. 13, 2016 | Share

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Despite mobile accounting for 63% of total digital time spent in 2015, it only attracted 35% of all online ad dollars, according to the IAB 2015 Internet Ad Revenue Report. Ad dollars tend to eventually follow attention, but right now there’s a gap in monetization as the industry learns how well their mobile ads are performing and how effective they... Read more

Press Release Jun. 8, 2016 | Share

UPS Study: Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper™ study. Read more

Data Gem Jun. 8, 2016 | Share

Germany: The Rise and Growth of App Usage

App usage on Smartphones drives a growing share of user time, but brands must overcome the hurdle of users’ download habits to capitalize. Read more

Presentation Jun. 2, 2016 | Share

Understanding Indonesia Online Audience

Understanding Indonesia Online Audience

Just when we thought we know Indonesians, this keynote revealed to us never-before-seen insights of Indonesia online audience Read more

Presentation May. 23, 2016 | Share

Mobile and E-commerce Landscape in Brazil

Mobile and Ecommerce Landscape in Brazil

Luciana Burger, Managing Director Brazil, comScore Inc., presented the digital landscape, how people are using multi-platforms for consuming content, the mobile landscape, international trends, who advertising is generating sales for e-tailers and the scenario of E-Commerce in Brazil. Read more

Presentation May. 10, 2016 | Share

Brazil Digital Trends

Brazil Digital Trends

During our webinar, Luciana Burger, Managing Director for comScore Brazil, presented relevant data on the internet consumption in Brazil. Read more

Data Gem May. 3, 2016 | Share

How Food Delivery Services Have Kept Customers Reaching For The Phone

UK consumers have embraced digital channels for ordering food deliveries, driven overwhelmingly by mobile devices. During March this year, over 17% of the UK’s total digital population visited one of the top 3 food delivery sites via PC, smartphone or tablet. Read more