comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Are online health websites really experiencing a slowdown in visitation? Contrary to recent survey findings reporting a decline, comScore shows that overall visitation to health websites has never been stronger. Ever since consumers gained unprecedented access to a wealth of information on the Internet, the demand for health and pharmaceutical information... Read moreBy: John Mangano Tags: Health, Pharma, Web Traffic
In 2010, visitation to top cholesterol drug sites showed a significant positive influence in driving conversions, as $196 million in new patient starts were associated with lifts in brand awareness and favorability brought about by exposure to these branded sites. Media referred visitation to the drug sites, brought about by banner, text, or display... Read moreBy: Kate Dreyer Tags: Pharma
The Internet provides newfound access to vast amounts of health resources and information. Increasingly, the U.S. online audience turns to health-related websites to research various conditions and prescription drugs. The growth in this behavior presents a considerable opportunity for marketers to use the digital medium to develop brand awareness,... Read moreTags: Health, Pharma
Recently, I had the pleasure to speak at the 2010 ePharma conference on how online direct-to-consumer marketing for pharma brands was driving increased treatment and adherence. It was a great opportunity as most of the leading marketing minds for the industry were in attendance. There was much to be discussed this year as 2009 saw increased activity... Read moreBy: John Mangano Tags: Pharma
MedlinePlus reached out to comScore for specialized reports on their website’s visitation metrics, user engagement, market sizing, and health categories and other therapeutic areas, as compared to private sector and other public sector organizations in the online health information space. Read moreTags: Health, Pharma
AstraZeneca’s Purplepill.com Tops the List of Most Visited Pharmaceutical Brand Web Sites in Q2 2008
RESTON, VA, October 9, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of the top pharmaceutical brand Web sites in Q2 2008. The study revealed that purplepill.com, AstraZeneca’s Web site for its heartburn treatment Nexium, generated the most site traffic in Q2 2008 with more than 1 million unique visitors, up 55 percent from year ago.... Read moreBy: Andrea Vollman Tags: Pharma, Rankings
Branded Websites Are the Most Effective Online Marketing Tactic for Pharmaceutical Marketers, comScore Study Finds
RESTON, VA, July 23, 2008 – comScore, Inc. (NASDAQ: SCOR) in conjunction with pharmaceutical marketing consultancy Evolution Road, today released results from the second annual study: e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which is designed to help pharmaceutical marketers assess the success of their online marketing... Read moreBy: Andrea Vollman Tags: Advertising, Pharma
The 2nd Annual e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry (2008 Release). Read moreTags: Pharma
At the recent ePharma Summit in Philadelphia, Evolution Road’s Paul Ivans and I presented our consumer e-marketing effectiveness benchmarks for the pharmaceutical industry. Read moreBy: Carolina Petrini Tags: Pharma
comScore Pharmaceutical Solutions and Evolution Road Partner to Provide E-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry
RESTON, VA, February 1, 2007 – comScore Pharmaceutical Solutions, a division of comScore Networks and a leader in measuring the digital age, together with its partner Evolution Road announced today the development and publishing of consumer e-marketing effectiveness benchmarks for the pharmaceutical industry. Read moreBy: Andrew Lipsman Tags: Pharma