Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Blog Aug. 15, 2011 | Share

Despite Reports of Decline, Health Websites Retain Popularity

Are online health websites really experiencing a slowdown in visitation? Contrary to recent survey findings reporting a decline, comScore shows that overall visitation to health websites has never been stronger. Ever since consumers gained unprecedented access to a wealth of information on the Internet, the demand for health and pharmaceutical information... Read more

By: John Mangano Tags: Health, Pharma, Web Traffic

Datagem May. 27, 2011 | Share

Visitation to Top Cholesterol Drug Sites Influenced $196 Million in New Starts in 2010

In 2010, visitation to top cholesterol drug sites showed a significant positive influence in driving conversions, as $196 million in new patient starts were associated with lifts in brand awareness and favorability brought about by exposure to these branded sites. Media referred visitation to the drug sites, brought about by banner, text, or display... Read more

By: Kate Dreyer Tags: Pharma

Whitepaper Mar. 28, 2011 | Share

Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

The Internet provides newfound access to vast amounts of health resources and information. Increasingly, the U.S. online audience turns to health-related websites to research various conditions and prescription drugs. The growth in this behavior presents a considerable opportunity for marketers to use the digital medium to develop brand awareness,... Read more

Tags: Health, Pharma

Blog Feb. 10, 2010 | Share

ePharma Summit 2010 and the Importance of Metrics

Recently, I had the pleasure to speak at the 2010 ePharma conference on how online direct-to-consumer marketing for pharma brands was driving increased treatment and adherence. It was a great opportunity as most of the leading marketing minds for the industry were in attendance. There was much to be discussed this year as 2009 saw increased activity... Read more

By: John Mangano Tags: Pharma

Whitepaper Aug. 3, 2009 | Share

comScore Case Study: Medline Plus - National Library of Medicine, NIH

MedlinePlus reached out to comScore for specialized reports on their website’s visitation metrics, user engagement, market sizing, and health categories and other therapeutic areas, as compared to private sector and other public sector organizations in the online health information space. Read more

Tags: Health, Pharma

Press Release Oct. 9, 2008 | Share

AstraZeneca’s Purplepill.com Tops the List of Most Visited Pharmaceutical Brand Web Sites in Q2 2008

RESTON, VA, October 9, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of the top pharmaceutical brand Web sites in Q2 2008. The study revealed that purplepill.com, AstraZeneca’s Web site for its heartburn treatment Nexium, generated the most site traffic in Q2 2008 with more than 1 million unique visitors, up 55 percent from year ago.... Read more

By: Andrea Vollman Tags: Pharma, Rankings

Press Release Jul. 23, 2008 | Share

Branded Websites Are the Most Effective Online Marketing Tactic for Pharmaceutical Marketers, comScore Study Finds

RESTON, VA, July 23, 2008 – comScore, Inc. (NASDAQ: SCOR) in conjunction with pharmaceutical marketing consultancy Evolution Road, today released results from the second annual study: e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which is designed to help pharmaceutical marketers assess the success of their online marketing... Read more

By: Andrea Vollman Tags: Advertising, Pharma

Whitepaper Jul. 1, 2008 | Share

e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

The 2nd Annual e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry (2008 Release). Read more

Tags: Pharma

Blog Feb. 19, 2008 | Share

E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry

At the recent ePharma Summit in Philadelphia, Evolution Road’s Paul Ivans and I presented our consumer e-marketing effectiveness benchmarks for the pharmaceutical industry. Read more

By: Carolina Petrini Tags: Pharma

Press Release Feb. 1, 2007 | Share

comScore Pharmaceutical Solutions and Evolution Road Partner to Provide E-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

RESTON, VA, February 1, 2007 – comScore Pharmaceutical Solutions, a division of comScore Networks and a leader in measuring the digital age, together with its partner Evolution Road announced today the development and publishing of consumer e-marketing effectiveness benchmarks for the pharmaceutical industry. Read more

By: Andrew Lipsman Tags: Pharma

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