Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Blog Jan. 23, 2013 | Share Google Maps (App) vs. Facebook (App)

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Read more

By: Andrew Lipsman Tags: Android, Apps, Facebook, Google, iOS, Media & Entertainment, Mobile, Rankings, RIM, Smartphone

Press Release Jan. 3, 2013 | Share

comScore Reports November 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.9 percent market share.... Read more

By: Adam Lella Tags: Android, Apple, Apps, Google, iPhone, Mobile, Mobile Operators, Rankings, RIM, Samsung, Smartphone

Press Release Dec. 17, 2012 | Share

EU5 Smartphone Penetration Reaches 55 Percent in October 2012

London, UK, 17 December 2012 - comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key mobile trends across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) during the three month average period ending October 2012. The study found that Spain has the highest smartphone... Read more

By: Ayaan Mohamud Tags: Android, Apple, BlackBerry, Mobile, RIM, Smartphone

Press Release Nov. 30, 2012 | Share

comScore Reports October 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.3 percent market share.... Read more

By: Adam Lella Tags: Android, Apple, Apps, Audience Measurement, BlackBerry, Google, iOS, Mobile, Mobile Operators, Rankings, RIM, Samsung, Smartphone,

Press Release Nov. 2, 2012 | Share

comScore Reports September 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26 percent market share.... Read more

By: Adam Lella Tags: Android, Apple, BlackBerry, iOS, Microsoft, Mobile, Mobile Operators, Rankings, RIM, Samsung, Smartphone,

Press Release Oct. 1, 2012 | Share

comScore Reports August 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.7 percent market share.... Read more

By: Adam Lella Tags: Android, Apps, iOS, Mobile, Mobile Operators, Rankings, RIM, Smartphone

Press Release Sep. 4, 2012 | Share

comScore Reports July 2012 U.S. Mobile Subscriber Market Share

comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued... Read more

Tags: Android, BlackBerry, iOS, iPhone, Microsoft, Mobile, RIM, Samsung, Smartphone,

Press Release Jul. 25, 2012 | Share

The Great American Smartphone Migration: Nearly Half of Feature Phone Subscribers Who Acquired a New Device in April Switched to a Smartphone

comScore, Inc. (NASDAQ: SCOR) today released results from a study of first-time U.S. smartphone owners with insights from the comScore MobiLens service. The study found that nearly half of feature phone subscribers who acquired a device during April 2012 switched to a smartphone, an increase of 9.5 percentage points from the previous year, as smartphone... Read more

By: Sarah Radwanick Tags: Android, Apple, BlackBerry, Google, iOS, iPhone, Mobile, RIM, Smartphone

Press Release Jul. 10, 2012 | Share

Smartphones and Tablets Drive a Growing Share of Internet Content Consumption in Argentina

comScore, Inc. (NASDAQ: SCOR) today released the latest insights on connected device usage in Argentina from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012. Of this non-computer traffic, mobile... Read more

By: Ana Laura Zain Tags: Android, iOS, iPad, RIM, Smartphone, , Tablets

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