Insights


Search and Filter

Smartphone
Market Ranking Mar. 3, 2016 | Share

comScore Reports January 2016 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for January 2016. Apple ranked as the top smartphone manufacturer with 43.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.8 percent platform market share. Facebook... Read more

Press Release Mar. 1, 2016 | Share

comScore Announces Launch of MMX® Multi-Platform in Turkey to Measure Unduplicated Audiences Across Desktop, Mobile and Tablet Devices

comScore, Inc. (NASDAQ: SCOR) today announced the launch of MMX® Multi-Platform in Turkey. Building on MMX®, Mobile Metrix® and Video Metrix® from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audiences across desktop and mobile devices. MMX Multi-Platform is available in fifteen markets worldwide. Read more

Data Gem Mar. 1, 2016 | Share

Mobile Millennials: Retail Myths and Realities

Mobile devices have changed the way consumers purchase goods. Processes that were historically performed entirely offline have been transformed with the presence of smartphones and tablets that accompany consumers on their visits to retail stores. Read more

Press Release Feb. 22, 2016 | Share

comScore Launches Mobile Metrix® in Philippines for Reporting of Mobile Web and App Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the launch of Mobile Metrix® in the Philippines for the reporting of mobile web and app audiences on smartphones and tablets. Read more

Market Ranking Feb. 4, 2016 | Share

comScore Reports December 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for December 2015. Apple ranked as the top smartphone manufacturer with 42.9 percent OEM market share, while Google Android led as the #1 smartphone platform with 53.3 percent platform market share. Facebook... Read more

Market Ranking Jan. 7, 2016 | Share

comScore Reports November 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for November 2015. Apple ranked as the top smartphone manufacturer with 43.1 percent OEM market share, while Google Android led as the #1 smartphone platform... Read more

Blog Dec. 22, 2015 | Share

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms, as consumers’ consumption of television content continues to fragment in ways unimaginable... Read more

Market Ranking Dec. 3, 2015 | Share

comScore Reports October 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for October 2015. Apple ranked as the top smartphone manufacturer with 43.3 percent OEM market share, while Google Android led as the #1 smartphone platform... Read more

Presentation Nov. 23, 2015 | Share

Insights and Opportunities in the Mobile Age

Insights and Opportunities in the Mobile Age

In this session, comScore Senior Vice President, Asia Pacific, Joe Nguyen, took a deep dive into the key drivers and trends of the mobile age. Measurement, being a key driver for any growing industry, does come with its own set of challenges and opportunities. Read more

Presentation Nov. 19, 2015 | Share

The Future of Mobile Measurement

The Future of Mobile Measurement

Mobile has enabled marketers to do things they could never do before, such as understand motivations at the point at which they occur and reach remote audiences. In this session, Millward Brown Managing Director, Indonesia, Mark Chamberlain and comScore Vice President, Southeast Asia, Kerry J Brown, walked us through the measurement debate, discussed... Read more