Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Datagem Apr. 14, 2011 | Share

Top Sports Sites in Australia

Sports sites in Australia saw an influx of visitors in March driven by events including the Cricket World Cup and the beginning of the Premiership season. ESPN led as the most-visited sports site reaching more than 1 million unique visitors, up 20% from the previous month. ninemsn Sports followed with 974,000 visitors (up 38%) and Yahoo! Sports with... Read more

By: Amarpal Singh Tags: Media & Entertainment, Sports

Blog Apr. 13, 2011 | Share

Cricket World Cup Rivets the Indian Online Population During Final Matches

Recently, comScore released data that showed online traffic in India experiencing a surge in the first few weeks of the 2011 Cricket World Cup. In the last few weeks of the World Cup, visitation to top cricket sites continued to see a sustained peak in traffic as the final matches brought the tournament to a close. In India, the March 30 semifinals... Read more

By: Carmela Aquino Tags: Sports

Datagem Apr. 7, 2011 | Share

Visitation Soars During the Cricket World Cup Finals in India

In the days leading up to the final matches in the Cricket World Cup, the volume of web traffic received by the most popular cricket sites in India soared. Visitation to ESPNCricInfo.com, which peaked at 6.9 million visitors during the week of March 13, sustained the largest number of visitors to an individual site during the final week of April 3 with... Read more

By: Amarpal Singh Tags: Media & Entertainment, Sports

Datagem Mar. 28, 2011 | Share

Sports Content Consumption by Region in Australia

In February 2011, 219 million minutes were spent consuming Sports content online in Australia. When looking at how this breaks down by geography, we see that New South Wales, home to Sydney, accounted for the largest share of minutes spent at the Sports category at 28.9%. Victoria, home to Melbourne, closely followed accounting for 28.1% of minutes.... Read more

By: Amarpal Singh Tags: Sports

Datagem Mar. 9, 2011 | Share

Total Display Ad Impressions by Category in Canada

Canada's online landscape experienced a shift in the placement of display ad impressions in 2010. More display ads were delivered on Social Networking sites (+15.6 billion) and Photo Sharing sites (+11.1 billion) in Q4 2010, while E-mail and Business/Finance sites saw declines. Read more

By: Kate Dreyer Tags: Email, Finance, Social, Sports

Blog Mar. 8, 2011 | Share

Digital Media in Canada: Looking Back at 2010 and Forward to 2011

2010 was a year of recovery, innovation and progress. For publishers, advertisers and agencies alike, the Canadian digital media industry was a rewarding place to be in 2010. With today’s release of the 2010 Canada Digital Year in Review, comScore provides a comprehensive summary of Canadian digital media usage, trends and user demographics across... Read more

By: Mike Wall Tags: Audience Measurement, Demographics, Email, Finance, Social, Sports

Blog Feb. 4, 2011 | Share

Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One of 2010’s Best Ads

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl provides a unique and valuable opportunity for marketers, something certainly reflected in the cost of advertising slots (a 30-second slot this year will... Read more

By: Andrew Lipsman Tags: Advertising, Google, Sports

Blog Jul. 8, 2010 | Share

Fútbol Fever - Latin Americans’ World Cup Excitement Plays out on FIFA.com

World Cup interest continued to intensify around the globe through the end of June. Traffic to FIFA.com reached a global high on Tuesday, June 22 as the end of group play revealed which teams would advance to the next round. More than 8.7 million people visited the official World Cup destination that day, representing 1.3% of the entire global Internet... Read more

By: Sarah Radwanick Tags: Sports

Blog Jun. 22, 2010 | Share

World Cup Kick Off Drives Millions to FIFA.com

With World Cup play well underway, fans across the globe are paying close attention to their national teams and watching highly-anticipated matches between the best squads in the world. On Friday, June 11, the official opening day of the World Cup, global Internet penetration of FIFA.com reached its highest level thus far, with 7.6 million unique visitors,... Read more

By: Sarah Radwanick Tags: Sports

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