Insights


Search and Filter

Video United States
Presentation Sep. 16, 2015 | Share

Media Planning with the Best of Both Worlds: TV & Digital

Media Planning with the Best of Both Worlds TV and Digital

In this presentation, David Shiffman, comScore SVP of Agency Solutions, shared best practices and real examples for multichannel media planning. Read more

Video Sep. 10, 2015 | Share

The power of combined TV and Digital

Cross Media

comScore is focused on solving today’s core challenge for the Media industry: The rapid rise of the cross-platform television and digital video audience. Over the past several years we have seen that video has escaped the TV set as consumers watch video content anywhere they want. In order to effectively sell and buy video everywhere, measurement... View

Blog Sep. 10, 2015 | Share

comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

Advertisers and publishers are continuously pushing the frontier of digital advertising to create the most effective ad format possible, and native mobile video advertising is currently at the edge of this frontier. In a first-of-its-kind study, Opera Mediaworks and comScore found that native mobile video advertising drove significant brand lift and... Read more

Press Release Aug. 27, 2015 | Share

comScore Hosts Inaugural Industry Summit to Address the Future of Audiences & Advertising

comScore Hosts Inaugural Industry Summit to Address the Future of Audiences & Advertising

Key industry leaders congregate in New York for first-ever comScore Industry Summit Read more

Market Ranking Aug. 21, 2015 | Share

comScore Releases July 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 192.1 million Americans watched online content videos via desktop computer in July 2015. Google Sites ranked as both the top video content property and the top video ad property, while VEVO topped... Read more

Blog Jul. 29, 2015 | Share

Are Smartphones the Swiss Army Knife of the Millennial Generation?

Are Smartphones the Swiss Army Knife of the Millennial Generation

By now everyone is aware how smartphones have ushered in a new digital age of mobile technology. Online engagement on mobile devices surpassed desktop in 2013, and the majority of our digital media consumption now takes place specifically on apps. Mobile, and the smartphone in particular, has already revolutionized the news, video, social media and... Read more

Press Release Jul. 28, 2015 | Share

MRC Grants comScore Accreditation for Video Viewability Measurement

Video Viewability Measurement

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials™ (vCE®). Read more

Market Ranking Jul. 24, 2015 | Share

comScore Releases June 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 193.6 million Americans watched online content videos via desktop computer in June 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and... Read more

Market Ranking Jun. 19, 2015 | Share

comScore Releases May 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 192.9 million Americans watched online content videos via desktop computer in May 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Read more

Market Ranking May. 22, 2015 | Share

comScore Releases April 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 191 million Americans watched online content videos via desktop computer in April 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and Disney/Maker... Read more