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Market Ranking Nov. 20, 2015 | Share

comScore Releases October 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 194.1 million Americans watched online content videos via desktop computer in October 2015. Google Sites ranked as the top video content property, LiveRail was the top video ad property, and Disney/Maker... Read more

Market Ranking Oct. 23, 2015 | Share

comScore Releases September 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 194.8 million Americans watched online content videos via desktop computer in September 2015. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and Disney/Maker... Read more

Presentation Oct. 12, 2015 | Share

The Rise of the Multi-Platform Viewer

The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers... Read more

Blog Oct. 9, 2015 | Share

It's Make it or Break it Time for the Fall TV Season

It's Make it or Break it Time for the Fall TV Season

September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in an effort to catch our attention and create this season's breakout show. Read more

Blog Sep. 29, 2015 | Share

The Rise of the Super Viewer and Why Advertisers Should Care

The Rise of the Super Viewer and Why Advertisers Should Care

Consumers today benefit from new technologies that have dramatically changed how we watch TV ... or at this point, video in general. Yet, through the rapid adoption of new viewing options like binge-watching and time shifted viewing, a new type of consumer has risen: the Super Viewer. Instead of one platform competing with another for attention and... Read more

Presentation Sep. 28, 2015 | Share

Push Play: Is your video strategy driving results or stuck on “Pause"?

Push Play: Is your video strategy driving results or stuck on “Pause?”

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad expertise across multiple industries including broadcast media, finance, and retail, Ms. Ancona... Read more

Market Ranking Sep. 25, 2015 | Share

comScore Releases August 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 191.5 million Americans watched online content videos via desktop computer in August 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property,... Read more

Presentation Sep. 16, 2015 | Share

Media Planning with the Best of Both Worlds: TV & Digital

Media Planning with the Best of Both Worlds TV and Digital

In this presentation, David Shiffman, comScore SVP of Agency Solutions, shared best practices and real examples for multichannel media planning. Read more

Video Sep. 10, 2015 | Share

The power of combined TV and Digital

Cross Media

comScore is focused on solving today’s core challenge for the Media industry: The rapid rise of the cross-platform television and digital video audience. Over the past several years we have seen that video has escaped the TV set as consumers watch video content anywhere they want. In order to effectively sell and buy video everywhere, measurement... View

Blog Sep. 10, 2015 | Share

comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

Advertisers and publishers are continuously pushing the frontier of digital advertising to create the most effective ad format possible, and native mobile video advertising is currently at the edge of this frontier. In a first-of-its-kind study, Opera Mediaworks and comScore found that native mobile video advertising drove significant brand lift and... Read more