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Market Ranking Dec. 23, 2015 | Share

comScore Releases November 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 197.5 million Americans watched online content videos via desktop computer in November 2015. Google Sites ranked as the top video content property, LiveRail was the top video ad property, and VEVO... Read more

Blog Dec. 22, 2015 | Share

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms, as consumers’ consumption of television content continues to fragment in ways unimaginable... Read more

Market Ranking Nov. 20, 2015 | Share

comScore Releases October 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 194.1 million Americans watched online content videos via desktop computer in October 2015. Google Sites ranked as the top video content property, LiveRail was the top video ad property, and Disney/Maker... Read more

Market Ranking Oct. 23, 2015 | Share

comScore Releases September 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 194.8 million Americans watched online content videos via desktop computer in September 2015. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and Disney/Maker... Read more

Presentation Oct. 12, 2015 | Share

The Rise of the Multi-Platform Viewer

The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers... Read more

Blog Oct. 9, 2015 | Share

It's Make it or Break it Time for the Fall TV Season

It's Make it or Break it Time for the Fall TV Season

September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in an effort to catch our attention and create this season's breakout show. Read more

Blog Sep. 29, 2015 | Share

The Rise of the Super Viewer and Why Advertisers Should Care

The Rise of the Super Viewer and Why Advertisers Should Care

Consumers today benefit from new technologies that have dramatically changed how we watch TV ... or at this point, video in general. Yet, through the rapid adoption of new viewing options like binge-watching and time shifted viewing, a new type of consumer has risen: the Super Viewer. Instead of one platform competing with another for attention and... Read more

Presentation Sep. 28, 2015 | Share

Push Play: Is your video strategy driving results or stuck on “Pause"?

Push Play: Is your video strategy driving results or stuck on “Pause?”

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad expertise across multiple industries including broadcast media, finance, and retail, Ms. Ancona... Read more

Market Ranking Sep. 25, 2015 | Share

comScore Releases August 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 191.5 million Americans watched online content videos via desktop computer in August 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property,... Read more

Presentation Sep. 16, 2015 | Share

Media Planning with the Best of Both Worlds: TV & Digital

Media Planning with the Best of Both Worlds TV and Digital

In this presentation, David Shiffman, comScore SVP of Agency Solutions, shared best practices and real examples for multichannel media planning. Read more