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Market Ranking Jun. 16, 2014 | Share

comScore Releases May 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 183.5 million Americans watched online content videos in May 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube... Read more

Presentation Jun. 9, 2014 | Share

5 Principles of comScore Total Video

5 Principles of comScore Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world. The COMSCORE TOTAL VIDEO measurement approach is driven by 5 core principles to bridge the gap between linear TV and digital, enable integrated video... Read more

Presentation May. 22, 2014 | Share

From TV to Total Video

From TV to Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world. Read more

Market Ranking May. 21, 2014 | Share

comScore Releases April 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 186.1 million Americans watched online content videos in April 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube... Read more

Video May. 15, 2014 | Share

From TV to Total Video: Moving from Newfronts to Allfronts with Cross-Screen Measurement

From TV to Total Video

From TV to Total Video: Moving from Newfronts to Allfronts with Cross-Screen Measurement. View

Blog Apr. 29, 2014 | Share

What the comScore-Yahoo Partnership Means for vCE Clients

What the comScore-Yahoo Partnership Means for vCE Clients

Today at Yahoo’s NewFront event in New York, Yahoo Head of the Americas Ned Brody unveiled details of a comScore-Yahoo strategic partnership that will provide the industry with more robust campaign measurement for video, display, and mobile advertising on a global scale. Through this partnership, Yahoo will be integrating comScore validated Campaign... Read more

Press Release Apr. 29, 2014 | Share

Yahoo and comScore Partner to Expand Global Access to Ad Measurement

Yahoo and comScore Partner to Expand Global Access to Ad Measurement

At today’s Digital Content NewFronts, comScore (NASDAQ: SCOR) and Yahoo (NASDAQ: YHOO) announced that they are partnering to simplify the digital ad buying and measurement process for marketers around the world Read more

Presentation Apr. 28, 2014 | Share

State of Digital Advertising Q1 2014

State of Digital Advertising Q1 2014

Digital ad spending, up 17 percent year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this presentation, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman take an in-depth... Read more

Press Release Apr. 18, 2014 | Share

comScore Releases March 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing that 187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion. Read more

Press Release Apr. 8, 2014 | Share

comScore Releases February 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video ad views totaled 24.6 billion. Read more