Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Press Release Aug. 21, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. web activity at the top online properties for July 2013 based on data from the comScore Media Metrix service. Back-to-school shopping was top of mind for many Americans in July, seen by a spike in traffic to Fashion and Accessories sites, as well as Consumer Goods sites for school... Read more

By: Adam Lella Tags: Audience Measurement, Internet Use, Rankings, Retail, , , Web Traffic

Press Release Jul. 19, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. web activity at the top online properties for June 2013 based on data from the comScore Media Metrix service. The Gay/Lesbian category witnessed an uptick in traffic during Pride Month in June, while Gaming sites provided leisure for many enjoying time off in the summer. Read more

By: Adam Lella Tags: Audience Measurement, Internet Use, Rankings, , , Web Traffic

Press Release Jun. 24, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. web activity at the top online properties for May 2013 based on data from the comScore Media Metrix service. Flowers, Gifts and Greetings sites experienced a seasonal spike in time with Mother’s Day and graduations, while American jackpot-hopefuls tried their luck at Lottery... Read more

By: Adam Lella Tags: Audience Measurement, Internet Use, Rankings, , , Web Traffic

Press Release May. 1, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for March 2013 based on data from the comScore Media Metrix service. With the start of spring and change of weather, many Americans visited Pharmacy sites for helping battling seasonal allergies and colds. Spring break was also in session... Read more

By: Adam Lella Tags: Audience Measurement, Internet Use, Pharma, Rankings, Weather, Web Traffic

Presentation Apr. 30, 2013 | Share

comScore Web Analytics e Big Data

In this presentation, André Freitas, comScore Brazil head of business development explores how your business can run faster and smarter with comScore Digital Analytix®. Read more

By: Ana Laura Zain Tags: Web Analytics, Web Traffic

Presentation Apr. 3, 2013 | Share Tablets already reach 40 million U.S. owners

Media Metrix Multi-Platform: The Next Generation of Digital Audience Measurement

Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore Media Metrix Multi-Platform provides insights about the total digital population with unduplicated audiences across... Read more

By: Jeff Hackett, Josh Chasin Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Mobile, Multi-Platform, Tablets, Web Traffic

Blog Apr. 1, 2013 | Share More Screens Mean More Time Spent on Every Device

Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Read more

By: Eli Goodman Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic

Press Release Mar. 28, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for February 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for February 2013 based on data from the comScore Media Metrix service. As Valentine’s Day approached in February, millions flocked to Flowers, Gifts and Greetings sites to search for special gifts for their loved ones. Americans were... Read more

By: Adam Lella Tags: Audience Measurement, Internet Use, Retail, , , Web Traffic

Press Release Mar. 4, 2013 | Share 2013 Canada Digital Future in Focus

comScore Releases the “2013 Canada Digital Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR) today released the 2013 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Read more

Tags: Advertising, Audience Measurement, Banking, CPG, Demographics, e-Commerce, Engagement, Finance, Internet Use, Media & Entertainment, Video, Rankings, Retail, Shopping, Smartphone, Social, , Web Traffic

Press Release Feb. 27, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for January 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for January 2013 based on data from the comScore Media Metrix service. As winter reached its peak in January, Americans researched the possibility of future getaways and made bookings at Travel sites. The start of a new year also sparked... Read more

By: Adam Lella Tags: Audience Measurement, Careers, Internet Use, Rankings, , , Web Traffic

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