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Press Release Jul. 30, 2007 | Share

Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store

Sunnyvale CA., July 30, 2007 – Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore, Inc. The study, which examined the impact of search and display advertising on in-store sales for five major retailers, showed that consumers exposed to online advertising tend to research... Read more

Press Release Jul. 16, 2007 | Share

comScore Media Metrix Releases Top 50 Web Rankings for June

RESTON, VA, July 16, 2007 – comScore (NASDAQ: SCOR) Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties for June 2007. The month saw traffic increase to gaming sites as schools let out for summer and gambling sites in anticipation of the upcoming World Series of Poker (WSOP). June also saw gains for... Read more

Blog May. 21, 2007 | Share

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats. Read more

Press Release Apr. 26, 2007 | Share

Shifts in Ad Focus Rankings in March Provide Interesting Precursor to the Google-Doubleclick Merger

RESTON, VA, April 26, 2007 – comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for March 2007. Among the significant changes seen during the month was a shift at the top of the Ad Focus ranking (seen in Table 4 below), with Yahoo! jumping one spot to claim the number two position,... Read more

Press Release Mar. 14, 2007 | Share

comScore Announces New “Visits” Metric For Measuring User Engagement

RESTON, VA, March 14, 2007 – comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for February 2007 and introduced a new suite of metrics based on site “visits.” The “visits” metric, defined as the number of times a unique person accesses content within a Web entity with... Read more

Press Release Oct. 9, 2006 | Share

Yahoo! Sites and Verizon SuperPages Lead in Share of U.S. Internet Yellow Pages Searches

Reston, VA, October 9, 2006 – comScore Networks, a leader in measuring the digital age, today released the results of an analysis which studies the growth of Internet Yellow Pages (IYP) searches. The study is the second in a two-part series that analyzes the growing consumer trend of researching local information online. The first study analyzed... Read more

Press Release Aug. 15, 2006 | Share

Online Video Officially Goes Mainstream as YouTube.com Breaks Into the comScore Media Metrix Top 50

RESTON, VA, August 15, 2006 – comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for July. Of note were the marked increases to political Web sites ahead of primary season, as well as the effectiveness of summer sweepstakes from McDonalds, Pepsi, Oprah and Publishers Clearing... Read more

Press Release Jul. 27, 2006 | Share

comScore Media Metrix Announces New Competitive Search Marketing Service

RESTON, VA, July 27, 2006 – comScore Media Metrix, a leader in digital media measurement, today announced the launch of the Competitive Search Marketing Reports, the latest addition to the comScore Media Metrix qSearch suite of products. The service enables agencies, publishers and online marketers to compare the effectiveness of their online search... Read more

Press Release Jun. 28, 2006 | Share

“Group of Death” Finale Drives Record Visitation and Page Views to Official FIFA World Cup Web Site on Thursday, June 22

RESTON, VA, June 28, 2006 – comScore Networks, a leader in digital media measurement, today released the results of an in-depth analysis of FIFA World Cup Internet traffic during the third week of the tournament. Thursday, June 22 set new daily records for the official FIFA World Cup Web site, hosted by Yahoo! at fifaworldcup.yahoo.com, as 5.3 million... Read more