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Blog Mar. 2, 2009 | Share

Traffic With Sleeves

Recently, a certain blanket with sleeves - otherwise known as the Snuggie - has become a national phenomenon, infiltrating pop culture with its ubiquitous infomercial, celebrity Snuggie sightings and Facebook groups. Read more

Press Release Aug. 25, 2008 | Share

China and U.S. Compete for Most Visitors to Official Beijing 2008 Olympic Web Site

RESTON, VA, August 25, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of global visitation to, the official Web site of the 2008 Olympic Games in Beijing, China. The site offers Olympic content in five languages: Mandarin, English, French, Spanish and Arabic. The study, which examined the global breakdown of visitors to... Read more

Presentation Jul. 2, 2008 | Share

State of the Global Internet - With a Focus on Asia

This presentation offers a strategic view on global Internet use and the unique opportunities that exist for reaching online audiences in Asia. Read more

Press Release Jun. 30, 2008 | Share

India and China Propel Internet Audience Growth in Asia-Pacific Region, According to comScore

TOKYO, JAPAN, June 30, 2008 – comScore, Inc. (NASDAQ: SCOR) today released findings on the Asia-Pacific market from its report “The State of the Global Internet with a Focus on Asia,” which will be presented via free Webcast from Singapore and Japan in July. Read more

Press Release Jun. 19, 2008 | Share

High Gas Prices Drive U.S. Consumers to Find Deals on the Internet, According to comScore

RESTON, VA, June 20, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced that the Gasbuddy Organization, the largest web property that publishes the location of the cheapest gas prices available within local areas, recorded a record high of 2.5 million unique visitors in May 2008. Both the number of people visiting gas price resource sites and the... Read more

Press Release Mar. 18, 2008 | Share

comScore “Digital World: State Of The Internet” Report Highlights Growth in Emerging Internet Markets

RESTON, VA, March 18, 2008 – comScore, Inc. (NASDAQ: SCOR) today released several key findings from its “Digital World: State of the Internet” report. The study highlights the changing dynamics of worldwide Internet usage, as it has grown from a U.S.-centric medium to its currently global landscape. Read more

Press Release Mar. 11, 2008 | Share

New comScore Report, “Digital World: State of the Internet,” Now Available for Purchase

RESTON, VA, March 11, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the availability of its new report, “Digital World: State of the Internet,” for purchase. The report is the first publicly available, comprehensive global view of Internet usage trends across various worldwide regions, including in-depth spotlights on 23 countries. Read more

Blog Dec. 5, 2007 | Share

Oxford is winning the battle, but Cambridge will win the war for online eyeballs

Here in comScore’s U.K. office, we have the privilege of being surrounded by some of the most illustrious academic establishments in the world. A huge intermingling campus of activity stretches from Holborn to Chancery Lane, spilling out onto the Northbank of the river Thames. Read more

Blog Oct. 23, 2007 | Share

The Challenges of Reconciling Panel-Based and Server-Based Unique Visitor Counts

Louise Story’s October 22nd article in the New York Times, entitled “How Many Site Hits? Depends Who’s Counting” highlights the challenges of getting up to speed on the continuing debate about the differences between the online unique visitor counts provided by publishers’ web server logs and the independently measured unique visitor counts... Read more

Blog Apr. 17, 2007 | Share

Cookie Deletion Rates and the Impact on Unique Visitor Counts

We issued an important press release today showing the results of a comScore study on the rate of cookie deletion, and the impact this has on the accuracy of cookie-based server data in measuring unique visitors (UVs) to a site or the reach and frequency (R/F) of an online ad campaign. We based the study on the comScore U.S. database of 400,000 computers.... Read more