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Press Release May. 7, 2012 | Share

comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed... Read more

Video May. 7, 2012 | Share

Mobile Metrix 2.0

Mark Donovan, comScore SVP of Mobile, shares his thoughts on the introduction of Mobile Metrix 2.0 and what behavioral-level audience measurement means for the future of the mobile ecosystem View

Data Gem May. 7, 2012 | Share

Apps Account for 4 in every 5 US Mobile Media Minutes

Today comScore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Read more

Press Release May. 1, 2012 | Share

comScore Reports March 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.0 percent market share.... Read more

Press Release Apr. 26, 2012 | Share

Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market

comScore, Inc. (NASDAQ: SCOR) today announced the next generation of its Device Essentials™ service, offering new insight into global digital device usage. Based on comScore’s global Unified Digital Measurement (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes reporting of brand and operating... Read more

Press Release Apr. 24, 2012 | Share

In Japan, Smartphones Surpass Feature Phones among Newly Acquired Devices for First Time Ever

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the Japan mobile phone industry during the three month average period ending February 2012. The study surveyed more than 4,000 Japanese mobile subscribers and found Sharp to be the top mobile handset manufacturer overall with 23.5 percent market... Read more

Data Gem Apr. 18, 2012 | Share

Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months

Top Mobile Air Activities While Planning a Trip

During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related mobile activity was checking airfare prices, in which 26 percent of all smartphone users engaged.... Read more

Press Release Apr. 3, 2012 | Share

comScore Reports February 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share.... Read more

Press Release Mar. 6, 2012 | Share

comScore Reports January 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.4 percent market share.... Read more

Blog Mar. 6, 2012 | Share

How to Optimize Search Marketing on Tablets vs. Smartphones

Having attended myriad web conferences over the years, I’ve heard most every prediction you can imagine. Some were a bit misguided (“Portals are the future direction of the Web!”) and others were spot on (“This Google thing seems to have legs…”), but far and away the most elusive one to get right has been “It’s the Year of Mobile!”... Read more