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Blog Jun. 29, 2011 | Share

10 Things You Might Not Have Known about Digital Traffic Worldwide

To meet the demand for more measurement combining all sources of digital traffic, comScore recently announced the release of Device Essentials™, an exciting new solution providing insight into digital traffic coming from all types of devices on a global basis. Device Essentials utilizes comScore’s Unified Digital Measurement (UDM) methodology, which... Read more

Data Gem Jun. 27, 2011 | Share

iPhone and Android Traffic by Connection Type

In May 2011, mobile phones running on the Google Android platform drove 35.6 percent of non-computer digital traffic in the U.S., while iPhones accounted for 23.5 percent of non-computer traffic. Interestingly, majority of the digital traffic coming from Android phones (78.3 percent) came through mobile networks, with only 21.7 percent of Android traffic... Read more

Data Gem Jun. 20, 2011 | Share

US Smartphone Owners by Age

US Smartphone Owners by Age

In April, nearly half (48.7%) of smartphone owners in the U.S. were between the ages of 25 and 44, with those in the 25-34 year old demographic making up the largest segment of the smartphone population representing 27.2% of owners. While younger users between the ages of 13 and 24 represented nearly one fourth of all smartphone owners (23.8%). Read more

Data Gem Jun. 13, 2011 | Share

Growth in Top US Mobile Categories

Growth in Top US Mobile Categories

Mobile content consumption continues to increase as double-digit growth was seen across all major categories in the U.S. in March 2011. Social Networking saw the strongest growth increasing 45.7 percent to nearly 64 million users. Read more

Blog Jun. 8, 2011 | Share

comScore Data on Apple iOS Featured at WWDC

On Monday, we were especially pleased to see comScore’s data featured prominently in the keynote kicking off Apple’s Worldwide Developer Conference (WWDC) in San Francisco. There’s nothing like a 20’ tall pie chart to make a data wonk smile! Read more

Blog Jun. 3, 2011 | Share

comScore Releases Inaugural Data from Total Universe Report

comScore is excited to announce that we have released our first beta data set from the comScore Total Universe report, and we have some very interesting results to share. As background, the comScore Total Universe report provides audience measurement for 100 percent of a site’s traffic, including usage via mobile phones, apps, tablets and shared computers... Read more

Data Gem May. 23, 2011 | Share

Mobile Photo Usage by Market

Mobile Photo Usage by Market

A look across geographies currently measured by our comScore MobiLens product revealed that mobile users in Spain display the highest percent of users taking photos with their mobile devices in March. Read more

Data Gem May. 16, 2011 | Share

Check-In Service Users by Access of Mobile Categories

When compared with an average smartphone owner, social networking check-in users in the U.S. were more likely to access mobile media across a majority of content categories. More than 95% of check-in service users used their mobile browser or applications. Nearly 62% accessed news. Read more

Blog May. 9, 2011 | Share

6 Keys to Mobile Search Marketing Success

A funny thing happened on the bus on my way to work recently. I was on my phone searching for a lunchtime haircut spot, the lady next to me was shopping for new curtains on her iPad, and a Wall Street type was talking loudly on his phone asking for tips prior to laying a bet with his bookie (you have to love New York City). Read more

Data Gem May. 9, 2011 | Share

Mobile Mondays: Top U.S. Smartphone Platforms

Smartphone usage continues to grow across the U.S. with 72.5 million people owning a smartphone in March 2011. Google Android accounted for 34.7% market share, while RIM ranked second with 27.1%. Apple accounted for 25.5% share, followed by Microsoft (7.5%) and Palm (2.8%). Read more