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Presentation Feb. 6, 2013 | Share

How Technology and Analytics Drive the Mobile Market

How Technology and Analytics Drive the Mobile Market

Today’s multi-platform environment features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In order for businesses to embrace these new technologies and invest into innovative channels, such as mobile marketing, they need a thorough understanding of key trends affecting... Read more

Whitepaper Feb. 4, 2013 | Share

Digital Wallet Road Map 2013

Digital Walles Roadmap 2013 - The Fast Lane to Driving Consumer Adoption

comScore’s Digital Wallet Road Map 2013 will first size the current and future digital wallet market opportunity from a consumer perspective. In order to uncover the drivers behind consumer intent, the study will explore consumer understanding, usage preferences, brand perceptions, and the interplay between these factors. It will identify opportunities... Read more

Blog Jan. 23, 2013 | Share

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

Google Maps (App) vs. Facebook (App)

With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Read more

Presentation Jan. 23, 2013 | Share

State of the Market: Mobile Gaming in Europe

Mobile Gaming Europe

Mobile gaming continues to advance into the mainstream and looks poised to dethrone handheld gaming consoles in the long term. In the EU5 a third of mobile users play games on their phones, up 14% YoY and the number of daily gamers has risen 34% in the same period. Read more

Data Gem Jan. 15, 2013 | Share

What Are The Spanish Doing on Their Smartphones?

Top Activities Spanish Smartphone Owners

There were 22.6 million Spanish smartphone owners in November 2012, which is 64.7 percent of the total Spanish mobile audience. Nearly 63 percent of these Spanish smartphone users accessed the news and information category, making it the most popular activity in November 2012. Accessing Weather information ranked second with 35 percent of smartphone... Read more

Data Gem Jan. 14, 2013 | Share

Growing In-Store Smartphone Activities in France

Growing Instore Smartphone Activitites in Retail Store France

Smartphone owners in France use their phones for a variety of activities whilst in a physical retail store. As the main sales period in France has just kicked off, we looked at which of these activities experienced the most growth in the 3 month average ending November 2011 compared to November 2012. Read more

Blog Jan. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Read more

Press Release Jan. 3, 2013 | Share

comScore Reports November 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.9 percent market share.... Read more

Data Gem Dec. 21, 2012 | Share

44 Percent of UK Smartphone Owners Use Their Phone For a Shopping Activity In Store

44 Percent of UK Smartphone Owners Use Their Phone For a Shopping Activity In Store

For UK smartphone owners, their phone has become an important shopping medium. In October 2012, 44 percent of UK smartphone owners performed at least one shopping activity whilst they were in a physical retail store. Read more

Press Release Dec. 17, 2012 | Share

EU5 Smartphone Penetration Reaches 55 Percent in October 2012

London, UK, 17 December 2012 - comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key mobile trends across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) during the three month average period ending October 2012. The study found that Spain has the highest smartphone... Read more