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Data Gem Feb. 29, 2012 | Share

More than Half of People that Access Social Networks on their Smartphone do so on a Near Daily Basis

Social Networking Accessed via Smartphone

2011 saw the continued rise of social networking via smartphone devices and the increasing frequency of this behavior. In the U.S., 64 million smartphone owners accessed social networking or blog destinations via their mobile device in December 2011, an increase of 77 percent from the previous year, while 48.4 million consumers accessed social media... Read more

Data Gem Feb. 28, 2012 | Share

Smartphones Surpass Feature Phones to Gain Traction Among ‘Early Majority’

Smartphones Surpass Feature Phones as the Top Acquired Device Type

2011 saw smartphones surpass feature phones to account for majority of new device purchases across several markets in 2011. Germany, France, Italy, Canada, and the U.S. all saw smartphones achieving this milestone, joining the UK and Spain which passed this threshold in 2010. In both the UK and Spain, smartphone ownership already accounts for more than... Read more

Blog Feb. 27, 2012 | Share

Putting the Mobile Future in Focus – 5 Stories that Will Shape the Mobile and Tablet Markets in 2012

Last week comScore announced the release of the 2012 Mobile Future in Focus report, a comprehensive view of the mobile and connected device landscape through an exploration of key trends driving smartphone adoption, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media... Read more

Data Gem Feb. 27, 2012 | Share

Smartphone Platform Wars Intensify as Android and Apple Take the Lead in Most Markets

US Smartphone Market Share by OS

The recently released comScore 2012 Mobile Future in Focus revealed that the Google Android and Apple iOS smartphone platforms emerged as leaders across many developed mobile markets. By the end of 2011, Android had captured 47 percent of the base of primary smartphone users age 13+ in the U.S., followed by Apple iOS (30 percent). In the EU5, Android... Read more

Press Release Feb. 23, 2012 | Share

comScore Releases the “2012 Mobile Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR) today released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail,... Read more

Whitepaper Feb. 23, 2012 | Share

2012 Mobile Future in Focus

2012 Mobile Future in Focus

comScore presents the 2012 Mobile Future in Focus, its annual report* examining the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media use in categories such as social networking and retail, mobile ecosystem dynamics, and shifts... Read more

Data Gem Feb. 23, 2012 | Share

Smartphone Adoption Approaches Tipping Point Across Markets

comScore’s latest report, the 2012 Mobile Future in Focus, reveals smartphone adoption showed strong gains across much of the developed world. In the US and EU5 markets, smartphone penetration grew at least 8 percentage points over the past year, with the UK showing the highest growth rate with a 17.1 percentage point increase. The UK also ranked highest... Read more

Data Gem Feb. 13, 2012 | Share

Smartphones and Tablets Fuel the Rise of the Digital Omnivore

Mobile

The rise of smartphones and tablets has drastically altered consumers’ digital media consumption – changing the way people access content, where they consume it and the frequency of consumption. This evolution of digital device interaction has given rise to an age of ‘digital omnivores’ – consumers who access content through several touch points... Read more

Data Gem Feb. 3, 2012 | Share

Smartphones Score a Touchdown with Sports Fans

Accessed Sports Information From Smartphone

As Americans gear up for Super Bowl XLVI, mobile devices are poised to play an important role in this year's big event with apps offering real-time stats, commercial playbacks and even live streaming of the game offered through the NFL mobile app in partnership with Verizon. Read more

Whitepaper Feb. 2, 2012 | Share

Millennials' Digital Behavior

A look at the unique characteristics of the millennial generation from data gathered using comScore’s proprietary panel of Internet and mobile phone users. This presentation quantifies exactly how the millennial generation is connected and how they are unique. Read more