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Blog Apr. 26, 2007 | Share

comScore Responds to IAB Open Letter

Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter. We have already had positive and productive discussions with the IAB to initiate a thoughtful and cooperative process for achieving greater... Read more

Blog Apr. 23, 2007 | Share

comScore Cookie Deletion Study and its Implications for Internet Audience Measurement

Hello, I’m Magid Abraham, and I’m the co-founder, president and CEO of comScore. Here on comScore Voices, I hope to share insight on the latest trends and advances in digital media measurement. Read more

Press Release Apr. 23, 2007 | Share

comScore Study Reveals that Mobile TV Currently Most Popular Among Males and Younger Age Segments

RESTON, VA, April 23, 2007 – comScore today released the results of a study analyzing Americans’ usage of, and attitudes toward, Mobile TV, which is defined as television watched via a mobile phone device (either live or on-demand). The study, based on a survey of more than 2,000 mobile phone users, revealed that nearly two out of three Mobile... Read more

Press Release Apr. 23, 2007 | Share

comScore Responds to IAB Open Letter

RESTON, VA, April 23, 2007 – comScore today announced the following response to the recent IAB Open Letter: Read more

Blog Apr. 17, 2007 | Share

Cookie Deletion Rates and the Impact on Unique Visitor Counts

We issued an important press release today showing the results of a comScore study on the rate of cookie deletion, and the impact this has on the accuracy of cookie-based server data in measuring unique visitors (UVs) to a site or the reach and frequency (R/F) of an online ad campaign. We based the study on the comScore U.S. database of 400,000 computers.... Read more

Press Release Apr. 16, 2007 | Share

comScore Reports Increasing Importance of Customer Satisfaction in Online Banking as Industry Matures and Competition Heats Up

comScore today released the results of its annual online banking study, which revealed that the U.S. online banking population grew 9.5 percent in 2006 versus the previous year, compared to double-digit increases in 2005 (27 percent) and 2004 (47 percent). While aggregate growth has dropped into the single-digits, several individual banks experienced... Read more

Press Release Apr. 16, 2007 | Share

Cookie-Based Counting Overstates Size of Web Site Audiences

RESTON, Va., April 16, 2007 – comScore today released the results of a study analyzing the validity of using cookie-based data to measure the number of unique visitors to individual Web sites or to gauge the number of unique users that were served an ad by an ad server. The study, based on an analysis of 400,000 home PC’s included in comScore’s... Read more

Press Release Apr. 12, 2007 | Share

comScore Reports 58 Percent Annual Growth in Auto Insurance Policies Purchased Online in 2006

RESTON, VA, April 12, 2007 – comScore, Inc. today released the results of a study of online auto insurance activity, which revealed that 2006 represented a tipping point in the adoption of the Internet for auto insurance purchases. The Internet channel has been critical in supporting insurance research during the past few years, with price-conscious... Read more

Blog Apr. 10, 2007 | Share

Firefox vs. Internet Explorer

Welcome to my first posting on comScore Voices. Here, I’ll take the opportunity to discuss topics and provide information that I hope will be relevant – and valuable – to anyone who is keenly interested in the continued development of the Internet as a powerful platform for consumers and marketers alike. I’ll also share some of the more important... Read more

Press Release Apr. 5, 2007 | Share

BarackObama.com Most Popular Among Younger and African-American Audiences; HillaryClinton.com Attracts Visitors from Higher-Income Households

RESTON, VA, April 5, 2007 – comScore today released the results of a study on visitation to the Web sites of top 2008 Democratic presidential contenders Senator Hillary Clinton (D-NY) and Senator Barack Obama (D-IL). The study revealed several interesting differences between the visitor bases to their respective campaign Web sites, giving some insight... Read more