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Press Release Mar. 10, 2008 | Share

Bloggers are Heavy Consumers of Content at News and Entertainment Web Sites

RESTON, VA, March 10, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study using its comScore Segment Metrix tool, which showed that heavy users of U.S. blog sites (i.e. “heavy bloggers”) are significantly more likely than the average Internet user to consume news and entertainment content online. Read more

Press Release Mar. 7, 2008 | Share

Happy Anniversary, M:Metrics!

SEATTLE, Wash March 7, 2008 — Today, M:Metrics celebrates the third anniversary of its launch and inaugural Benchmark Report. The measurement firm reports explosive growth over the past three years, in clients, services, geographies, technologies and methodologies. Read more

Press Release Mar. 6, 2008 | Share

M:Metrics Launches First Mobile Advertising Tracking Services in The UK

SEATTLE, Wash March 6, 2008 — M: Metrics, the mobile media authority, today unveiled M:Ad, its competitive tracking service for mobile advertising, in the United Kingdom, revealing the first definitive metrics for measuring mobile advertising inventory. The measurement firm reports that online retail companies such as Electronic Arts, Glu and Ebay... Read more

Press Release Mar. 4, 2008 | Share

Number of U.S. Computers Accessing the Internet Via Mobile Broadband Soars 154 Percent in 2007

RESTON, VA, March 4, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study of U.S. Internet usage via mobile broadband. The study examined the usage and characteristics of mobile broadband users through data collected from computers where Internet access via mobile broadband Internet service providers (ISPs) occurred. Mobile... Read more

Blog Feb. 29, 2008 | Share

Why Google's surprising paid click data are less surprising

Earlier this week, comScore released its January 2008 qSearch paid click report, which showed a 7% sequential decline vs. December ‘07, and a flat annual growth in paid clicks for Google. Moreover, the number of paid clicks per Google search query declined by 8% from December to January, suggesting that consumers are clicking less on search ads, possibly... Read more

Blog Feb. 28, 2008 | Share

Measurement of Online Advertising ROI: The 100% Solution

For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this is a siren’s song. And, I suspect that most experienced researchers who have spent decades searching unsuccessfully for advertising’s Simple Holy... Read more

Press Release Feb. 25, 2008 | Share

Domino’s Pizza Increases Its Slice of the Pie on Super Bowl Sunday

RESTON, VA, February 25, 2008 – comScore, Inc. (NASDAQ: SCOR) today released study results showing that among three of the nation’s top pizza delivery franchises – Domino’s Pizza, Papa John’s and Pizza Hut – Domino’s saw the greatest increase in share of dollars spent online during this year’s Super Bowl Sunday compared to an average... Read more

Press Release Feb. 22, 2008 | Share

comScore CEO and CFO to Speak at Jeffries 4th Annual Internet Conference on February 27

RESTON, VA, February 22, 2008 - comScore, Inc. (NASDAQ: SCOR) today announced that Dr. Magid Abraham, CEO & Co-Founder, and John Green, CFO, will provide an update on the company's business at the Jefferies 4th Annual Internet Conference at 4:00 p.m. ET on Wednesday, February 27. Read more

Blog Feb. 21, 2008 | Share

The Ugly Reality of Using Site Server Data for Media Planning

Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics that are needed for online media planning and analysis. In the world of online media, I never... Read more

Press Release Feb. 21, 2008 | Share

comScore Releases January 2008 U.S. Search Engine Rankings

RESTON, VA, February 21, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the search marketplace. January 2008 saw Americans conduct more than 10 billion core searches, representing a significant jump in activity versus December. Read more