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Press Release Dec. 15, 2011 | Share

comScore Releases November 2011 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video content in November for an average of 20.5 hours per viewer. The total U.S. Internet audience viewed 40.9 billion videos. Read more

Press Release Dec. 14, 2011 | Share

Just Another Manic Monday: $1.1 Billion in Green Monday U.S. Online Spending Ranks Behind Two Preceding Mondays as 3rd Heaviest Day of the Holiday Season

comScore (NASDAQ : SCOR) today reported holiday season retail e-commerce spending for the first 42 days of the November – December 2011 holiday season. For the holiday season-to-date through December 12, $26.8 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (week ending Dec.... Read more

Press Release Dec. 14, 2011 | Share

More than 200 Billion Online Videos Viewed Globally in October

comScore, Inc. (NASDAQ: SCOR) today released inaugural data on worldwide online video viewing from the comScore Video Metrix service. The report found that nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google Sites, driven by YouTube.com, ranked as the top video destination with nearly... Read more

Presentation Dec. 7, 2011 | Share

The Value of Trust

AOP has released its latest research study - The Value of Trust, examining how trust varies across different online environments and how that impacts on advertising responsiveness. The findings are the result of a study conducted by comScore throughout September and October this year, combining a survey of more than 2000 regular online users tracked... Read more

Press Release Dec. 14, 2011 | Share

YouTube Accounts for At Least 34 Percent of All Videos Amongst Leading European Markets

comScore, Inc. (NASDAQ: SCOR) today released inaugural data on worldwide online video viewing from the comScore Video Metrix service. The report found that nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google Sites, driven by YouTube.com, ranked as the top video destination with nearly... Read more

Data Gem Dec. 12, 2011 | Share

Retail Sites Resonate with British Mums

Top 5 Categories for Mothers

A demographic analysis of UK mothers* (females age 25 and older with at least one child under 18 in the household) showed that they are 82 percent more likely to visit Retail Toys sites (index of 182**) than the average internet user, making it the top indexing category amongst this consumer segment. Several retail categories, such as Flowers/Gifts/Greetings... Read more

Press Release Dec. 11, 2011 | Share

U.S. Online Holiday Spending Approaches $25 Billion for the Season, Up 15 Percent vs. Year Ago

comScore (NASDAQ : SCOR) today reported holiday season retail e-commerce spending for the first 39 days of the November – December 2011 holiday season. For the holiday season-to-date, $24.6 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 9) reached $5.9 billion... Read more

Presentation Dec. 7, 2011 | Share

Handheld Shopping: How Mobile is Changing the Retail Environment

This webinar presents the latest trends in the mobile retail environment from the new comScore Mobile Retail Advisor report. In addition, we provide insights into today’s mobile shopper and highlight the opportunities and challenges that brands face in this evolving device landscape. Read more

Presentation Dec. 8, 2011 | Share

Best Practices for Combating Buy Down Behavior

Frank Findley and Diane Wilson review key findings from the recently released report, The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. We also reveal how brands can take action to protect their loyal following and market share, as well as best practices for combating "buy down" behavior. Read more