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Press Release Feb. 7, 2006 | Share

Bud/ Bud Light Scores Big During “Ad Bowl” 2006

RESTON, Va., Feb. 7, 2006 – comScore Networks today released the results of a survey that quantifies American’s awareness and brand perceptions related to ads that aired during Super Bowl XL. Bud/Bud Light reigned supreme in awareness, with 75 percent of respondents recalling their ads during the big game, while celebrity endorsers P.Diddy and... Read more

Press Release Feb. 7, 2006 | Share

Super Bowl Ad Campaigns Spike Web Traffic

RESTON, Va., Feb. 7, 2006 – comScore Networks, the leader in digital media measurement, including online visitation and streaming, today released the results of an analysis of online usage related to Super Bowl XL. According to a study conducted by comScore in the days leading up to the big game, more than one-quarter of Americans anticipated watching... Read more

Press Release Feb. 2, 2006 | Share

Advertisers Look To TV and Web to “XL” During This Year’s Super Bowl

RESTON, Va., Feb. 2, 2006 – comScore Networks today released the results of a survey of more than 1,100 Americans’ attitudes and opinions related to Super Bowl XL. Just under half of those surveyed report that watching the game is their favorite part of the Super Bowl festivities, while roughly one out of four say they enjoy watching the advertisements... Read more

Press Release Jan. 30, 2006 | Share

comScore Networks Announces Partnership with Catalina Health Resource

RESTON, VA, January 30, 2006 – comScore Networks today announced that it has partnered with Catalina Health Resource to offer clients its Behavior Activated Research® (BAR Rx) solution for pharmaceutical drug products. Catalina Health Resource is a division of Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-based marketing... Read more

Press Release Jan. 30, 2006 | Share

comScore Networks Announces the Appointment of Media Industry Veteran as Part of Continued Expansion of Media and Entertainment Research Capabilities

RESTON, Va., January 30, 2006 – comScore Networks, a leading provider of market research and consulting services, today announced the appointment of Samantha Voisin to the position of vice president of media/ entertainment solutions in Los Angeles. In this position, Ms. Voisin is responsible for the provision of comScore’s analytical and consulting... Read more

Press Release Jan. 22, 2006 | Share

2006 Consumer Online Spending Off to a Strong Start

RESTON, VA, January 22, 2006 – comScore Networks today released year-to-date consumer spending figures, which showed that online non-travel spending is up 33 percent for the first three weeks in January 2006 versus corresponding days in 2005. Online non-travel spending during this time period (January 1 – 20, 2006) totaled $5.5 billion, representing... Read more

Press Release Jan. 17, 2006 | Share

Holiday-Related Content Drove December Web Activity, According to comScore Media Metrix Top 50 Online Property Ranking

RESTON, VA, January 17, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. As anticipated, holiday-related sites garnered strong traffic in December, with the strongest gains realized by shipping sites, jewelry/ luxury goods providers and retail – music outlets. December... Read more

Press Release Jan. 5, 2006 | Share

Online Holiday Spending Boosts E-Commerce to Record Annual Sales of $143 Billion

RESTON, VA, January 5, 2006 – comScore Networks today released holiday season and annual spending figures for full year 2005. Online non-travel spending during the 2005 holiday season (November 1 through December 31, 2005) totaled $19.6 billion, representing a 25-percent increase over the $15.7 billion posted during the corresponding period in... Read more

Press Release Dec. 19, 2005 | Share

Jewelry, Luxury Goods Turn to Gold for Online Retailers This Holiday Season

RESTON, VA, December 19, 2005 –Retail Jewelry and Luxury Goods sites grew faster than any Internet category in November 2005, according to the latest monthly analysis from comScore Media Metrix. While many retail subcategories saw significant growth thanks to the start of the holiday shopping season, Jewelry and Luxury Goods led the list of top gaining... Read more

Press Release Dec. 6, 2005 | Share

Online-Only High-Yield Savings Accounts Have Disruptive Impact On Customer Asset Loyalty

RESTON, VA, December 6, 2005 – comScore Networks today released an analysis that revealed an increase in the number of non-loyal customers within the pure online segment of the banking industry. The study found the ease of use of the Internet for conducting financial transactions and the increased competition in the pure online space have fragmented... Read more