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Press Release Feb. 9, 2007 | Share

Consumer Generated Advertisements Rate as Bright ‘Spots’ Among Underwhelming Lineup of Super Bowl Commercials

RESTON, VA. February 9, 2007 – comScore Networks, a leader in the measuring the digital age, today released the results of a survey that quantifies Americans’ attitudes and opinions related to Super Bowl XLI. Respondents voiced their approval of the consumer-generated advertisements shown during the game, though they found the overall lineup of... Read more

Press Release Feb. 2, 2007 | Share

comScore Networks and Federated Media Announce Measurement Initiative for Conversational Media Sites

RESTON, VA, February 2, 2007 – comScore Networks, a leader in measuring the digital age, and Federated Media, representative of more than 110 independent conversational media sites (including Digg, PROTRADE, BoingBoing and Dooce), today announced a research and development initiative designed to provide comprehensive measurement of conversational... Read more

Press Release Feb. 2, 2007 | Share

Super Bowl Viewers Looking Forward to Consumer Generated Advertisements; Women More Likely Than Men to Tune in for Commercials

RESTON, VA. February 2, 2007 – comScore Networks, a leader in the measuring the digital age, today released the results of a survey of more than 1,500 Americans’ attitudes and opinions related to Super Bowl XLI. The survey was conducted among consumers who plan to watch this year’s Super Bowl, and respondents were evenly divided between men... Read more

Press Release Feb. 1, 2007 | Share

comScore Pharmaceutical Solutions and Evolution Road Partner to Provide E-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

RESTON, VA, February 1, 2007 – comScore Pharmaceutical Solutions, a division of comScore Networks and a leader in measuring the digital age, together with its partner Evolution Road announced today the development and publishing of consumer e-marketing effectiveness benchmarks for the pharmaceutical industry. Read more

Press Release Jan. 31, 2007 | Share

comScore Networks’ New Capability of Classifying Ad Networks by Content Category Enables Advertisers to Align Online Marketing Plans with Major Media Events

RESTON, VA. January 31, 2007 – comScore Networks, a leader in the measuring the digital age, today announced that the firm’s audience data for online advertising networks can now be segmented into broad consumer-focused categories through its Media Metrix service. This advanced capability enables online advertisers to better understand advertising... Read more

Press Release Jan. 22, 2007 | Share

Consumers in the 18-to-24 Age Segment View Cell Phones as Multi-Functional Accessories; Crave Advanced Features and Personalization Options

RESTON, VA. January 22, 2007 – comScore Networks, a leader in measuring the digital age, today released a study of wireless consumer segments, the second in a two-part series that analyzes trends in the wireless industry. Based on a survey of U.S. consumers who use a wireless phone, this report analyzes differences in behavior and attitudes among... Read more

Press Release Jan. 16, 2007 | Share

More than One-Quarter of Wireless Subscribers Switched to Their Current Carrier to Gain Better Network Coverage

RESTON, VA. January 16, 2007 – comScore Networks, a leader in the measuring the digital age, today released a comprehensive report on the behavior and attitudes of wireless phone subscribers. The first in a two-part series on the wireless industry, this report is based on a survey of U.S. consumers who use a wireless phone and analyzes consumers’... Read more

Press Release Jan. 16, 2007 | Share

Holiday Fever Drives Traffic to Shopping Sites in December

RESTON, VA, January 16, 2007 – comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for December 2006. The month was dominated by pre-holiday shopping as nine of the top 10 gaining categories during the month were retail-oriented, led by luxury goods, postage, and e-cards. Overall... Read more

Press Release Jan. 3, 2007 | Share

comScore Networks Reports Total Non-Travel E-Commerce Spending Reaches $102 Billion in 2006; up 24 Percent Versus 2005

RESTON, Va., January 3, 2007 — comScore Networks, a leader in measuring the digital age, today released a report on consumer online non-travel (retail) spending at U.S. sites during 2006, including the holiday season (November 1, 2006 – December 31, 2006). For the full year 2006, online retail spending reached $102.1 billion, marking a 24-percent... Read more

Press Release Dec. 28, 2006 | Share

Holiday E-Commerce Spending Up 26 Percent with Surge Continuing the Week Before Christmas, According to comScore Networks

RESTON, Va., December 28, 2006 – comScore Networks, a leader in measuring the digital age, today released its estimates of consumer online non-travel (retail) spending at U.S. sites for the 2006 holiday season through Tuesday, December 26. During the first 56 days of the holiday season, total online retail spending reached $23.11 billion, marking... Read more