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Press Release Dec. 22, 2011 | Share

Tablets Account for Nearly 40 Percent of Non-Computer Web Traffic in Brazil and Colombia

comScore, Inc. (NASDAQ: SCOR) today released its latest report on connected device usage in Latin America from comScore Device Essentials. The report found that non-computer devices (including mobile phones, tablets, and other connected devices) accounted for an average of 2.6 percent of all web browsing activity across the 10 Latin American markets... Read more

Data Gem Dec. 22, 2011 | Share

Women Spend More Time Social Networking than Men Worldwide

Average hours per visitor on Social networking by region

A look at gender differences in social networking engagement found that, across global regions, females age 15 and older spend more time social networking than their male counterparts. In North America and Europe, women spent an average of nearly two hours (30 percent) more than men on social networking sites in October. Latin America saw both females... Read more

Data Gem Dec. 22, 2011 | Share

Mobile Devices are Fueling the Social Addiction

The growth in mobile social networking use can be attributed largely to the growth in popularity of smartphones. In the U.S., 64% of smartphone users accessed social networking sites at least once in October 2011, with 2 in 5 smartphone owners connecting via social networking nearly every day. In the EU5, 45% of smartphone owners accessed social networks... Read more

Data Gem Dec. 22, 2011 | Share

French Mobile Users Share Product Information While in Retail Stores

Top E-Commerce Activities Performed by Mobile Users in retail Stores

In France, nearly 19 percent of mobile users texted or called friends or family about a product while being in a retail store during October 2011. The second most popular activity related to e-commerce while mobile users were in a store was to take a picture of the product (18 percent reach) and nearly 10 percent shared that picture with friends or... Read more

Press Release Dec. 22, 2011 | Share

Online Shopping Takes Off in India: Retail Web Audience Grows 18 Percent in the Past Year

comScore, Inc. (NASDAQ: SCOR) today released a report on visitation to the top Retail and Coupon sites in India based on data from its comScore Media Metrix service. The report found that nearly 60 percent of online users in India visited a Retail site in November 2011, with the number of online shoppers increasing 18 percent in the past year. The... Read more

Press Release Dec. 22, 2011 | Share

Nielsen and comScore Settle Patent Disputes

Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and analytics around what consumers watch and buy, and comScore, Inc. (NASDAQ: SCOR) today announced the companies have settled their patent disputes. Read more

Press Release Dec. 21, 2011 | Share

It’s a Social World: Social Networking Leads as Top Online Activity Globally, Accounting for 1 in Every 5 Online Minutes

comScore, Inc. (NASDAQ: SCOR) today released the report It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed. The report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers... Read more

Whitepaper Dec. 21, 2011 | Share

It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed

This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world. Read more

Press Release Dec. 20, 2011 | Share

Heaviest Week in U.S. Online Holiday Shopping History Pushes Season-to-Date Total to $32 Billion, Up 15 Percent vs. Year Ago

comScore (NASDAQ : SCOR) today reported holiday season retail e-commerce spending for the first 48 days of the November – December 2011 holiday season. For the holiday season-to-date, nearly $32 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 18), led by... Read more

Blog Dec. 19, 2011 | Share

Online Pinboards – Is this the new way to Facebook?

With news this week that Facebook is beginning to roll out its new Timeline feature, it reminds us that so much of what’s captured on the world’s most popular social networking site are our fondest memories. And if you look at your newsfeed in any given day it will often reflect the present – what’s happening in the world around you today. But... Read more