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Press Release Oct. 18, 2007 | Share

comScore Releases September U.S. Search Engine Rankings

RESTON, VA, October 18, 2007 – comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the search marketplace. Among core search engines in September 2007, Google Sites remained the top search property with more than 5.3 billion core searches conducted, representing a 57 percent share of the search market. Along with... Read more

Press Release Oct. 18, 2007 | Share

comScore Media Metrix Releases Top 50 Web Rankings for September

RESTON, VA, October 18, 2007 –comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at top online properties for September 2007 from its comScore Media Metrix service. Political sites gained as political controversies grabbed headlines and the 2008 presidential campaigns kicked into high gear. Sports sites grew... Read more

Press Release Oct. 15, 2007 | Share

Social Networking Sites Represent an Attractive Venue for Apparel Products Ads

RESTON, VA, October 15, 2007 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study using its comScore Segment Metrix tool, which showed that heavy U.S. visitors to social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/accessories, consumer... Read more

Blog Oct. 12, 2007 | Share

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial construct (banner ads defined by area with two dimensions, and existing on a page); but increasingly,... Read more

Press Release Oct. 10, 2007 | Share

61 Billion Searches Conducted Worldwide in August

RESTON, VA, October 10, 2007 – comScore, Inc. (NASDAQ: SCOR) today released the first comprehensive study of worldwide search activity, based on data from its qSearch 2.0 service. comScore qSearch 2.0 offers the first panoramic worldwide view of online search activity, providing granular, in-depth analysis of the search universe reported from the... Read more

Blog Oct. 9, 2007 | Share

A Metric for Every Reason

Much has been written about how new Internet technologies are making page view measurement less relevant when comparing consumer interaction with different Web sites. Many parties suggest replacing the page view with a measure of engagement. Read more

Press Release Oct. 8, 2007 | Share

E-Servicing Activity Increases Traffic to Auto Insurance Sites

RESTON, VA, October 8, 2007 – comScore (NASDAQ: SCOR) today released the results of a study of online servicing of auto insurance policies, which revealed that e-servicing activity climbed 15 percent in the second quarter of 2007, more than twice the rate of growth in total visits to the auto insurer sites included in the analysis. E-servicing, which... Read more

Press Release Oct. 8, 2007 | Share

comScore Announces Preliminary Third Quarter 2007 Financial Results

RESTON, VA, October 8, 2007 – comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced preliminary results for the quarter ended September 30, 2007. Read more

Blog Oct. 5, 2007 | Share

IAB and MRC Work Together to Draft Audience Reach Definition Guidelines

The IAB and the MRC are working on a document with the working title, IAB Audience Reach Measurement Guidelines. The arduous work of crafting and wordsmithing is going on under the auspices of the IAB Audience Measurement Work Group, and the leadership of MRC Executive Director George Ivie (he’s the guy putting pen to paper). Read more

Blog Oct. 4, 2007 | Share

ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)

Much has been written in recent weeks about client concerns over the quality of market research work conducted using online “access panels.” (That’s the term popular in Europe, describing an online panel from which survey respondents may be drawn.) Concern seems centered on two key issues: (1) the problem of so-called “professional respondents;”... Read more