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Press Release Dec. 9, 2011 | Share

UK Mums Are Keen Online Shoppers

comScore, Inc. (NASDAQ: SCOR) today released an overview of internet usage in Europe, showing 376.6 million unique visitors went online in October 2011 for an average of 27.8 hours per person. This study highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. The study also... Read more

Press Release Dec. 8, 2011 | Share

comScore Announces Appointment of Bert Miklosi as Vice President of CPG Marketing Solutions

comScore, Inc. (NASDAQ: SCOR) today announced that Bert Miklosi has joined comScore as Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry. Mr. Miklosi brings more than 20 years of brand leadership experience working on all sides of the industry, including advertiser, agency and research partner. In his new role, Mr.... Read more

Press Release Dec. 7, 2011 | Share

comScore and Buddy Media Join Forces to Help Brands Improve Social Marketing Optimization and Measurement

comScore, Inc. (NASDAQ: SCOR) and Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today announced a strategic partnership to help brands and agencies measure and maximize the value of their social marketing programs. Mutual clients using the Buddy Media social marketing suite and comScore... Read more

Presentation Dec. 6, 2011 | Share

Publicité display et Media Sociaux

Abi Foldes provides insight in the role of social display ads in France and how they are changing the way display advertising is connecting with consumers. Note: this webinar was held in French. Read more

Press Release Dec. 6, 2011 | Share

U.S. Online Holiday Spending Approaches $20 Billion for First 34 Days of the November-December Shopping Season, up 15 Percent vs. Last Year

comScore (NASDAQ : SCOR) today reported holiday season retail e-commerce spending for the first 34 days of the November – December 2011 holiday season. For the holiday season-to-date, nearly $20 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse... Read more

Data Gem Dec. 6, 2011 | Share

Convenience Leads as Top Reason for Purchasing on Smartphone

Reasons for Purchasing on a Smartphone

On-the-go convenience topped the list as the most popular reason for those consumers that made a purchase on their smartphone rather than online via a computer or in-person, with 63% of consumers selecting this as a reason in their purchase decision. 52% of purchasers said available special offers/coupons were a factor in purchasing on their smartphone,... Read more

Press Release Dec. 6, 2011 | Share

Majority of Smartphone Owners in Japan are Males under the Age of 35

comScore Japan KK, a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR) today released the latest report on smartphone users in Japan from its comScore MobiLens service. The report found that males made up the majority of the smartphone owners in the market at 61.5 percent of the total audience in October, while those under the age of 35 accounted... Read more

Press Release Dec. 5, 2011 | Share

Mobile Shopping Goes Mainstream: Majority of U.S. Smartphone Owners Performed Shopping Activities on Their Phone in September

comScore, Inc. (NASDAQ: SCOR) today released a study on U.S. mobile retail usage based on data from the new comScore Mobile Retail Advisor report. The results showed that 38 percent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. The most popular products purchased on smartphones... Read more

Data Gem Dec. 5, 2011 | Share

1 in 3 Smartphone Buyers Made Purchase on Their Phone While in a Store

Location When Purchasing on a Smartphone

In the U.S., 38% of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. In September 2011, 56% of smartphone purchasers completed their transaction while at home, leading as the most popular purchase location. 42% of consumers made purchases while out of home (i.e. restaurants, parks,... Read more

Press Release Dec. 4, 2011 | Share

$6 Billion in ‘Cyber Week’ U.S. Online Spending Sets New Weekly Record as Three Individual Days Surpass $1 Billion Threshold

comScore (NASDAQ : SCOR) today reported holiday season retail e-commerce spending for the first 32 days of the November – December 2011 holiday season. For the holiday season-to-date, $18.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1... Read more