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Press Release Apr. 10, 2006 | Share

comScore Study Reveals the Number of Online Banking Customers Has Grown 27 Percent in the Past Year

RESTON, Va., April 10, 2006 – comScore Networks, the industry leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the state of online banking in the U.S. comScore found that the number of online banking customers grew to nearly 40 million during Q4 2005, a 27-percent increase over the previous... Read more

Press Release Mar. 31, 2006 | Share

comScore Data Show Heavy Work-Based Viewing of “CBS March Madness On Demand™ Streaming Video”

RESTON, VA, March 31, 2006 – comScore Media Metrix today announced the results of their analysis of viewing of live video streams during the first round of the NCAA Tournament. In their inaugural offering of completely free, live online content, CBS SportsLine, CBS Sports and the NCAA teamed up to broadcast live Internet video for the first three... Read more

Press Release Mar. 21, 2006 | Share

comScore Study Confirms the Importance of Search in Influencing Offline Buying

comScore Networks today released results from a new research study that confirms the importance of search in influencing offline buying. The results show that 25 percent of searchers purchased an item directly related to their query, and that of those buyers, 37 percent completed their purchase online. An even greater 63 percent completed a purchase... Read more

Press Release Mar. 20, 2006 | Share

March Madness Draws Millions to the Web for Scores, Coverage, and Live Broadcasts of NCAA Tournament

RESTON, VA, March 20, 2006 – comScore Media Metrix today released an analysis of visitation to college basketball related Web sites during the first round of the NCAA tournament. Thursday, March 16 and Friday, March 17 marked the opening round of games, a time when online activity traditionally peaks as fans look to stay abreast of the games during... Read more

Press Release Mar. 13, 2006 | Share

IAB and comScore Release New Research on the Effectiveness of Online Local, Directory and Classifieds Advertising

New York, NY, March 13, 2006 – The Interactive Advertising Bureau (IAB) and comScore Networks, Inc. today announced results of a new study showing a positive return on investment (ROI) and significant conversions both online and offline for companies that participate in online local, directory and classified advertising. The research also shows... Read more

Press Release Mar. 10, 2006 | Share

Oscar’s Charm May be Fading as Internet Sites Draw Lackluster Traffic

Reston, VA – March 10, 2006 – comScore Networks today released the results of an analysis of worldwide and U.S. online activity surrounding the 2006 Academy Awards, which were held on Sunday, March 5. comScore’s Internet traffic analysis of Oscar and Hollywood-related sites reflects the show’s lackluster TV viewer turnout. While it was expected... Read more

Press Release Mar. 9, 2006 | Share

Winter Olympics Capture Mindshare; Valentine’s Day Retailers Experience Softness

RESTON, VA, March 9, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. While much of February’s Web activity was seasonal, such as filing 2005 tax returns or shopping for Valentine’s Day gifts, interest in the 2006 Winter Olympics also drove significant activity. Read more

Press Release Feb. 23, 2006 | Share

comScore E-Commerce Sales Data Accurately Predict U.S. Department of Commerce Estimates Weeks Ahead of Their Publication

RESTON, Va., February 23, 2006 – comScore Networks today announced that its annual e-commerce sales trends for 2005 varied by less than one percent from those published by the U.S. Department of Commerce. The comScore e-commerce data were available to comScore clients and widely published in early January 2006 – a full six weeks before the U.S.... Read more

Press Release Feb. 21, 2006 | Share

comScore Reports 24 Percent Growth in Auto Insurance Quotes and 29 Percent Growth in Policies Purchased Online in 2005

RESTON, VA. Feb. 21, 2006 – Consumers flocked online to research and purchase auto insurance in 2005 according to an analysis released today by comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior and attitudes. The comScore analysis revealed that the total number of auto insurance quotes submitted online... Read more

Press Release Feb. 14, 2006 | Share

Online Sales Rise in Key Gift Categories Leading up to Valentine’s Day

Reston, VA, February 14, 2006 – comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior, today released an analysis of consumer behavior related to Valentine’s Day. The comScore analysis revealed that total online spending in the Flowers & Gifts, Health & Beauty and Jewelry & Watches categories... Read more