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Press Release Apr. 14, 2008 | Share

comScore Media Metrix Releases Top 50 Web Rankings for March

RESTON, VA, April 14, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at the top online properties for March 2008 based on data from the comScore Media Metrix service. March saw traffic increase to online radio, gambling and retail-health care sites. Read more

Press Release Apr. 14, 2008 | Share

AOL’s Platform-A Ranks as Top Ad Network in March, Reaching More Than 9 Out of 10 U.S. Internet Users

RESTON, VA, April 14, 2008 – comScore, Inc. (NASDAQ: SCOR) today released March 2008 data on online ad networks, highlighting both the breadth of reach for the top ad networks and the emergence of a series of audience-specific niche ad networks. comScore’s technology platform measures the actual delivery of ads within online ad networks, a feature... Read more

Press Release Apr. 14, 2008 | Share

Customer Experience Takes Center Stage in Online Banking

RESTON, VA, April 14, 2008– comScore, Inc. (NASDAQ: SCOR) today released results of a study of the online banking industry. The findings, published in the April 2008 comScore Online Banking Report, are based on passively observed online behavioral data from the comScore Online Bank Benchmarker and a survey of more than 2,500 U.S. banking customers.... Read more

Blog Apr. 11, 2008 | Share

Online is the New Primetime

The Advertising Research Foundation’s 54th Annual Meeting and Convention just concluded in New York City. This was a watershed event, with over 700 paid attendees sharing presentations over three days. The organization is made up of advertisers, their agencies and media planning partners, the media, and market research companies. Read more

Press Release Apr. 10, 2008 | Share

Pregnancy and Cancer Top the List of the Most Commonly Searched Health Conditions

RESTON, VA, April 10, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a listing of the 20 most commonly searched health conditions as well as the 15 most commonly searched prescription brands in February 2008. The results, from comScore’s custom search capability, revealed that the terms “pregnancy” and “cancer” were the two most frequently... Read more

Blog Apr. 7, 2008 | Share

The Offline Impact of Online Advertising

I published an article in the Harvard Business Review this month, summarizing some of the work comScore has been doing with clients to evaluate the effectiveness of online advertising. As with most things in business, the return on investment is what drives future plans, especially advertising plans. Read more

Press Release Apr. 7, 2008 | Share

Search-Referred Auto Insurance Quotes Increased by 36 Percent in 2007

RESTON, VA, April 7, 2008 – comScore, Inc. (NASDAQ: SCOR) today released results of a study into the role search plays in the online auto insurance market. The study, based on findings from the comScore Marketer service, analyzed the productivity of search-generated leads, the efficacy of different search marketing techniques, and the actions consumers... Read more

Press Release Mar. 31, 2008 | Share

comScore Wireless Report Finds Price Is an Increasingly Important Factor for Consumers Selecting a Cellular Phone Carrier

RESTON, VA, March 31, 2008– comScore, Inc. (NASDAQ: SCOR) today released the results of a study evaluating the behaviors and attitudes of wireless phone subscribers. The findings, published in the March 2008 comScore Wireless Report, are based on a survey of more than 2,000 U.S. wireless cell phone users, providing comprehensive insights into consumer... Read more

Press Release Mar. 31, 2008 | Share

M:Metrics and Mediamark Research & Intelligence Partner to Offer Consumption Metrics Across Mobile And Offline Media

LAS VEGAS — March 31, 2008 — M:Metrics, the mobile media authority, and Mediamark Research & Intelligence (MRI) today announced that the two research firms will partner to deliver the first product to combine offline and mobile media audience metrics in the U.S., allowing agencies and mobile operators to better integrate mobile into cross-media... Read more

Press Release Mar. 27, 2008 | Share

General Motors Ranks as the Heaviest Online Advertiser Among Auto Manufacturers in January, According to comScore Ad Metrix

RESTON, VA, March 27, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study using data from the comScore Ad Metrix service that examines online advertising by auto manufacturers in January 2008. comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users (from both the publisher and... Read more