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Press Release Jul. 24, 2008 | Share

Are We There Yet? comScore M:Metrics Reports Mobile Map Use Grows 82 Percent in United States, 49 Percent in Europe

Reston, VA, July 24, 2008 -- comScore, Inc. (NASDAQ: SCOR) today reported that the use of mobile maps is increasingly popular in the United States and Europe, with 8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May 2008. This represents a growth rate... Read more

Press Release Jul. 23, 2008 | Share

Branded Websites Are the Most Effective Online Marketing Tactic for Pharmaceutical Marketers, comScore Study Finds

RESTON, VA, July 23, 2008 – comScore, Inc. (NASDAQ: SCOR) in conjunction with pharmaceutical marketing consultancy Evolution Road, today released results from the second annual study: e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which is designed to help pharmaceutical marketers assess the success of their online marketing... Read more

Press Release Jul. 21, 2008 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2008

RESTON, VA, July 21, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at the top online properties for June 2008 based on data from the comScore Media Metrix service. Content categories showing gains in June were heavily leisure-oriented, including online gaming, travel, entertainment – movies... Read more

Press Release Jul. 21, 2008 | Share

comScore Reports the Top Web Sites in India for May 2008

RESTON, VA, July 21, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its first study of Internet usage in India, which reports that more than 28 million people in India age 15 and older accessed the Internet from home and work locations in May. This represents a 27-percent increase versus year ago, making India one of the fastest-growing Internet... Read more

Blog Jul. 21, 2008 | Share

What Are Your Segments Doing Online?

Hello, my name is Steve Dennen, and I am a vice president of product management at comScore. I recently was interviewed by Steve Smith in his Behavioral Insider column at MediaPost, and thought I'd share the link with you here on the comScore blog. We discussed cross-media measurement, online/offline media planning and comScore Segment Metrix - click... Read more

Press Release Jul. 18, 2008 | Share

comScore Releases June 2008 U.S. Search Engine Rankings

June 2008 U.S. Core Search Rankings In June, Google Sites retained its lead in the U.S. core search market capturing 61.5 percent of the searches conducted, down slightly from 61.8 percent in May. Google was followed by Yahoo! Sites (20.9 percent, up from 20.6 percent in May), Microsoft Sites (9.2 percent, up from 8.5 percent in May), Ask Network... Read more

Blog Jul. 18, 2008 | Share

Moody's Gets Online

Back in November of last year, I wrote a blog post suggesting that the use of the “same store sales” metric as a barometer of retail health could lead to erroneous conclusions regarding the performance of individual retailers or the retail economy in general. Read more

Blog Jul. 16, 2008 | Share

Gas Prices Drive “Hybrid” Searches

In my last post, I wrote about how high gas prices affected traffic to and searches for “Gas Prices.” It turns out that skyrocketing gas prices also have a big impact on the number of searches phrases containing “Hybrid,” such as “Hybrid Cars,” “Hybrid Vehicles” or “Hybrid SUVs.” There were 2.74 million searches including... Read more

Press Release Jul. 14, 2008 | Share

comScore Study Finds Online Credit Card Applications From ‘Subprime’ Candidates Rise 30 Percent Over Year Ago

RESTON, VA, July 14, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study on the online banking and credit industry, which showed that the number of online credit card applications submitted by subprime applicants (defined as individuals having the equivalent of a FICO creditworthiness score of 660 or less) increased by 30 percent in Q1 2008... Read more

Press Release Jul. 14, 2008 | Share

Americans Viewed 12 Billion Videos Online in May 2008

RESTON, VA, July 14, 2008 – comScore (NASDAQ: SCOR) today released May 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed more than 12 billion online videos during the month, representing an increase of 45 percent versus year ago. Read more