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Blog Oct. 4, 2007 | Share

ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)

Much has been written in recent weeks about client concerns over the quality of market research work conducted using online “access panels.” (That’s the term popular in Europe, describing an online panel from which survey respondents may be drawn.) Concern seems centered on two key issues: (1) the problem of so-called “professional respondents;”... Read more

Blog Oct. 3, 2007 | Share

comScore Begins MRC Audit

The Media Rating Council (MRC) was founded in 1964 as an outgrowth of congressional hearings, with the mandate of auditing and accrediting audience measurement companies in the US. They accredit Nielsen TV ratings, Arbitron radio ratings, MRI’s magazine ratings, and Scarborough’s newspaper ratings, among others. Read more

Blog Oct. 2, 2007 | Share

News From the Research Trenches

I joined comScore as Chief Research officer on May 30, but this is my first post to the comScore blog. I’ve spent a lot of time these past three months meeting with clients and working with industry groups (e.g., MRC, IAB, and ARF), hearing first hand about your perspective on the hot issues in Internet audience measurement and online metrics. As... Read more

Press Release Oct. 1, 2007 | Share

comScore Announces New Interactive Search Intelligence Service

RESTON, VA, October 1, 2007 – comScore, Inc. (NASDAQ: SCOR) today announced the launch of comScore Marketer, a new interactive search intelligence service that enables search marketers and Web site operators to benchmark their performance versus competitors and optimize the ROI from their search marketing efforts. Read more

Press Release Sep. 28, 2007 | Share

comScore Confirms Initiation of MRC Audit, The Next Phase in MRC Accreditation of comScore Media Metrix Panel

RESTON, VA, September 28, 2007 – comScore, Inc. (NASDAQ: SCOR) today announced that it has formally entered into an agreement with the Media Rating Council (MRC) to move forward with an MRC audit of the U.S. Media Metrix online audience measurement service, the next step in gaining MRC accreditation of the comScore Media Metrix panel. The first phase... Read more

Press Release Sep. 24, 2007 | Share

comScore Announces Breakthrough Service for Measurement of Online Advertising

RESTON, VA, September 24, 2007 – comScore, Inc. (NASDAQ: SCOR) today announced the introduction of comScore Ad Metrix Publisher, a new service that provides critical insight into the online advertising landscape by reporting where display ads are actually viewed across the Internet and the characteristics of the people who are exposed to them. Ad... Read more

Press Release Sep. 21, 2007 | Share

comScore Releases August U.S. Search Engine Rankings

RESTON, VA, September 21, 2007 – comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the search marketplace. Among core search engines in August 2007, Google Sites remained the top search property with more than 5.5 billion core searches conducted, representing a 56.5 percent share of the search market. Time Warner... Read more

Press Release Sep. 18, 2007 | Share

comScore Media Metrix Releases Top 50 Web Rankings for August

RESTON, VA, September 18, 2007 – comScore Media Metrix (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at top online properties for August 2007. Education-related sites had a strong presence in this month’s rankings as schools and universities across the country began another academic year. August also saw traffic increases... Read more

Press Release Sep. 12, 2007 | Share

U.S. Viewers Watched an Average of 3 Hours of Online Video in July

RESTON, VA, September 12, 2007 – comScore (NASDAQ: SCOR) today released its comScore Video Metrix report for July 2007, revealing that nearly 75 percent of U.S. Internet users watched an average of three hours of online video during the month. Google Sites topped the July rankings with both the most unique video viewers and most videos viewed. Read more