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Data Gem Dec. 12, 2011 | Share

Retail Sites Resonate with British Mums

Top 5 Categories for Mothers

A demographic analysis of UK mothers* (females age 25 and older with at least one child under 18 in the household) showed that they are 82 percent more likely to visit Retail Toys sites (index of 182**) than the average internet user, making it the top indexing category amongst this consumer segment. Several retail categories, such as Flowers/Gifts/Greetings... Read more

Press Release Dec. 11, 2011 | Share

U.S. Online Holiday Spending Approaches $25 Billion for the Season, Up 15 Percent vs. Year Ago

comScore (NASDAQ : SCOR) today reported holiday season retail e-commerce spending for the first 39 days of the November – December 2011 holiday season. For the holiday season-to-date, $24.6 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 9) reached $5.9 billion... Read more

Presentation Dec. 7, 2011 | Share

Handheld Shopping: How Mobile is Changing the Retail Environment

This webinar presents the latest trends in the mobile retail environment from the new comScore Mobile Retail Advisor report. In addition, we provide insights into today’s mobile shopper and highlight the opportunities and challenges that brands face in this evolving device landscape. Read more

Presentation Dec. 8, 2011 | Share

Best Practices for Combating Buy Down Behavior

Frank Findley and Diane Wilson review key findings from the recently released report, The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. We also reveal how brands can take action to protect their loyal following and market share, as well as best practices for combating "buy down" behavior. Read more

Press Release Dec. 9, 2011 | Share

UK Mums Are Keen Online Shoppers

comScore, Inc. (NASDAQ: SCOR) today released an overview of internet usage in Europe, showing 376.6 million unique visitors went online in October 2011 for an average of 27.8 hours per person. This study highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. The study also... Read more

Press Release Dec. 8, 2011 | Share

comScore Announces Appointment of Bert Miklosi as Vice President of CPG Marketing Solutions

comScore, Inc. (NASDAQ: SCOR) today announced that Bert Miklosi has joined comScore as Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry. Mr. Miklosi brings more than 20 years of brand leadership experience working on all sides of the industry, including advertiser, agency and research partner. In his new role, Mr.... Read more

Press Release Dec. 7, 2011 | Share

comScore and Buddy Media Join Forces to Help Brands Improve Social Marketing Optimization and Measurement

comScore, Inc. (NASDAQ: SCOR) and Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today announced a strategic partnership to help brands and agencies measure and maximize the value of their social marketing programs. Mutual clients using the Buddy Media social marketing suite and comScore... Read more

Presentation Dec. 6, 2011 | Share

Publicité display et Media Sociaux

Abi Foldes provides insight in the role of social display ads in France and how they are changing the way display advertising is connecting with consumers. Note: this webinar was held in French. Read more

Press Release Dec. 6, 2011 | Share

U.S. Online Holiday Spending Approaches $20 Billion for First 34 Days of the November-December Shopping Season, up 15 Percent vs. Last Year

comScore (NASDAQ : SCOR) today reported holiday season retail e-commerce spending for the first 34 days of the November – December 2011 holiday season. For the holiday season-to-date, nearly $20 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse... Read more

Data Gem Dec. 6, 2011 | Share

Convenience Leads as Top Reason for Purchasing on Smartphone

Reasons for Purchasing on a Smartphone

On-the-go convenience topped the list as the most popular reason for those consumers that made a purchase on their smartphone rather than online via a computer or in-person, with 63% of consumers selecting this as a reason in their purchase decision. 52% of purchasers said available special offers/coupons were a factor in purchasing on their smartphone,... Read more