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Blog Feb. 21, 2008 | Share

The Ugly Reality of Using Site Server Data for Media Planning

Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics that are needed for online media planning and analysis. In the world of online media, I never... Read more

Press Release Feb. 21, 2008 | Share

comScore Releases January 2008 U.S. Search Engine Rankings

RESTON, VA, February 21, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the search marketplace. January 2008 saw Americans conduct more than 10 billion core searches, representing a significant jump in activity versus December. Read more

Blog Feb. 19, 2008 | Share

E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry

At the recent ePharma Summit in Philadelphia, Evolution Road’s Paul Ivans and I presented our consumer e-marketing effectiveness benchmarks for the pharmaceutical industry. Read more

Press Release Feb. 19, 2008 | Share

M:Metrics Reports Mixed Fortunes For Mobile Games Industry

SEATTLE, Wash February 19, 2008 — While more people are playing mobile games than ever before, the percentage of people downloading a new game did not increase over the past year in the United States and Western Europe, reports M:Metrics, the mobile media authority. Read more

Press Release Feb. 18, 2008 | Share

comScore Media Metrix Releases Top 50 Web Rankings for January

RESTON, VA, February 18, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at top online properties for January 2008 from the comScore Media Metrix service. The month saw increased visits to tax, politics, career, real estate and travel-related sites. Read more

Blog Feb. 15, 2008 | Share

Interactive Treemap of the Internet

Juice Analytics, a comScore vendor, recently prepared an intriguing treemap of the Internet using our data to showcase their abilities. Read more

Press Release Feb. 14, 2008 | Share

comScore and Media Contacts Study Highlights Behavioral Differences Among Online Video Viewer Segments

RESTON, VA, February 14, 2008 – comScore (NASDAQ: SCOR) and Media Contacts, the global interactive media network of Havas Media, showcased the results of a proprietary study of the online video audience at a Video Symposium in New York yesterday. The research was designed to understand the consumption habits and mindsets of Internet video users as... Read more

Blog Feb. 14, 2008 | Share

The Internet is a Gamechanger in the 2008 Presidential Race

Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see the very important role the Internet has played in shaping the course of the primaries. Read more

Blog Feb. 13, 2008 | Share

Recent Interview with Eric Enge

I was recently interviewed by Eric Enge at Stone Temple Consulting about the search industry. We cover a lot of issues focused around the evolution of search as a marketing vehicle. Read more

Press Release Feb. 12, 2008 | Share

New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics

CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,”... Read more