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Press Release Dec. 6, 2011 | Share

Majority of Smartphone Owners in Japan are Males under the Age of 35

comScore Japan KK, a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR) today released the latest report on smartphone users in Japan from its comScore MobiLens service. The report found that males made up the majority of the smartphone owners in the market at 61.5 percent of the total audience in October, while those under the age of 35 accounted... Read more

Press Release Dec. 5, 2011 | Share

Mobile Shopping Goes Mainstream: Majority of U.S. Smartphone Owners Performed Shopping Activities on Their Phone in September

comScore, Inc. (NASDAQ: SCOR) today released a study on U.S. mobile retail usage based on data from the new comScore Mobile Retail Advisor report. The results showed that 38 percent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. The most popular products purchased on smartphones... Read more

Data Gem Dec. 5, 2011 | Share

1 in 3 Smartphone Buyers Made Purchase on Their Phone While in a Store

Location When Purchasing on a Smartphone

In the U.S., 38% of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. In September 2011, 56% of smartphone purchasers completed their transaction while at home, leading as the most popular purchase location. 42% of consumers made purchases while out of home (i.e. restaurants, parks,... Read more

Press Release Dec. 4, 2011 | Share

$6 Billion in ‘Cyber Week’ U.S. Online Spending Sets New Weekly Record as Three Individual Days Surpass $1 Billion Threshold

comScore (NASDAQ : SCOR) today reported holiday season retail e-commerce spending for the first 32 days of the November – December 2011 holiday season. For the holiday season-to-date, $18.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1... Read more

Data Gem Dec. 4, 2011 | Share

Facebook Continues Strong Lead Across Europe

Share of Social Networking and Facebook Markets by percentage Reach

In October 2011, Social Networking reached more than 90 percent of the European internet audience, showing similar penetration across the 5 leading EU5 markets (France, Germany, Italy, Spain and UK). Facebook ranked as the top Social Networking site, not just in Europe overall (68.4 percent) but for the individual EU5 markets as well, reaching nearly... Read more

Press Release Dec. 2, 2011 | Share

comScore Reports October 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5 percent market share.... Read more

Data Gem Dec. 2, 2011 | Share

Who Visits Personal Financial Management Sites?

Demographics of PFM Visitors and DDA Customers

As the use of personal financial management (PFM) sites such as Mint.com has grown, financial institutions have been trying to understand their customers’ use of these tools. A look into the demographics of demand deposit account (DDA) holders* who visit PFM tools reveal that these visitors tend to have higher incomes and better risk scores than DDA... Read more

Press Release Dec. 1, 2011 | Share

New Zealand Proves Victorious in Online Sports

comScore, Inc. (NASDAQ: SCOR) today released a study on the top online Sports destinations in New Zealand from the comScore Media Metrix service. The report found that 83.3 percent of all online users in New Zealand visited a Sports site in October 2011, leading the globe as the top market by category reach. STUFF – Sport led as the top Sports destination... Read more

Press Release Nov. 30, 2011 | Share

Smartphone Adoption Reaches 40 Percent in Canada

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the Canada mobile phone industry for September 2011. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in Canada according to their share of current mobile subscribers... Read more

Press Release Nov. 29, 2011 | Share

Cyber Monday Spending Hits $1.25 Billion to Rank as Heaviest U.S. Online Spending Day in History

comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending for the first 28 days of the November – December 2011 holiday season. For the holiday season-to-date, $15 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Cyber Monday reached $1.25 billion in online spending,... Read more