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Press Release Nov. 21, 2011 | Share

Mobile Social Networking Audience Grew 44 Percent Over Past Year in EU5

comScore, Inc. (NASDAQ: SCOR) today released an overview of mobile social media usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) from the comScore MobiLens service. The study showed that the audience for mobile social networking in the EU5 region grew 44 percent in the last year with 55.1 million... Read more

Data Gem Nov. 21, 2011 | Share

iPhone Users More Likely to Access Retail Content via Apps than Android Users

US Retail access Method by Mobile OS

A look at how U.S. consumers accessed retail content via their mobile phones revealed various usage patterns across platforms. Nearly half of all smartphone owners used only their mobile browser to access retail content in September 2011, with 26% using just apps and 18% using a combination of access methods. Read more

Data Gem Nov. 21, 2011 | Share

Online Credit Card Acquisition Market Grows 31% From Previous Year

Online Credit Card Acquisition Market Grows

The online credit card acquisition market has seen a strong rebound since a sharp decline in Q1 2011, as the volume of submitted applications in Q3 2011 surpassed the highest application volume since Q4 2008. The percentage of prime applicants applying has decreased by 3 points each quarter since the rebound after Q1 2011, which may indicate that issuers... Read more

Data Gem Nov. 21, 2011 | Share

Google Sites Top Mobile Browser Property in UK

Top 10 websites accessed through Mobile Browser

In the UK, Google Sites was not only the most visited property for classic web users but it also attracted the most mobile web users, with nearly 12.8 million people accessing Google Sites via their mobile browser. Facebook was the second most popular site accessed via mobile browser, with over 9.6 million users engaging in social activity during September... Read more

Press Release Nov. 18, 2011 | Share

STIR signs contract with comScore and Intomart GfK to Provide Internet Audience Measurement in the Netherlands

comScore, Inc. (NASDAQ: SCOR) today announced that JIC STIR has signed the contract confirming Intomart GfK/comScore as the new online media measurement currency in the Netherlands. The contract runs from mid 2011 until 2014. Results based on the new research are expected in 2012. Read more

Presentation Nov. 17, 2011 | Share

What Every Marketer Should Know About Social Display Ads

During this webinar Eni Kuchuku zooms in on the role of social display ads and how they are changing the way display advertising is connecting with consumers. Read more

Presentation Nov. 16, 2011 | Share

The Power of Like: Understanding the scale and importance of social media

This presentation gives an overview of social media adoption & usage in UK & Europe, mobile-specific social media behaviour and the real impact of Facebook fan volumes. Read more

Data Gem Nov. 17, 2011 | Share

Male Users Account for 70 Percent of Time Spent Consuming Online Video in France

Time Spent watching videos online

In France, over 85 percent of the total online audience watched videos online in September 2011. Of these 40.1 million people, over 21 million viewers were male and nearly 19 million were female, an equal reach of online video between the two genders. However, the engagement levels are very different. Males spent over 29.7 billion minutes watching... Read more

Presentation Nov. 16, 2011 | Share

Digital Omnivores: Key Insights into Todays Connected Consumer Webinar

This webinar reviews key findings from the recently released report, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, focusing on trends in cross-platform consumption and the industry implications these evolving consumer behaviors will have on the future of the digital landscape. Read more

Press Release Nov. 16, 2011 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2011

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for October 2011 based on data from the comScore Media Metrix service. The annual McDonald’s Monopoly game and a large Powerball jackpot drove millions of prize-hungry visitors to the Lotto/Sweepstakes category in October. Sweetest... Read more