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Press Release Oct. 30, 2008 | Share

comScore Introduces ‘Extended Web’ Reporting For Distributed Web Content And Measurement Of Publisher Ad Packages

RESTON, VA, October 30, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the introduction of comScore Extended Web measurement (CXW), a major extension of its flagship Media Metrix audience measurement service. Extended Web measurement allows the tracking of distributed Web content across third party sites, enables more precise measurement... Read more

Press Release Oct. 27, 2008 | Share

comScore Appoints Pat Pellegrini Vice President of Research for International Operations

RESTON, VA, October 27, 2008 – comScore, Inc. (NASDAQ: SCOR) today named Pat Pellegrini vice president of research for international operations. Based in comScore’s Toronto, Canada office, Dr. Pellegrini will be responsible for the design and implementation of statistical measurement methodologies for existing and future syndicated comScore audience... Read more

Press Release Oct. 27, 2008 | Share

comScore Study Finds The Total Number Of Consumer Credit Card Applications Submitted Online In Q2 2008 Decreased By 6 Percent Versus Year Ago

RESTON, VA, October 27, 2008– comScore, Inc. (NASDAQ: SCOR) today released results of a study of the online credit card industry, based on both passively-observed online behavioral data as well as a survey of more than 2,000 Internet users conducted in September 2008. Study findings revealed that for the first time in the five most recent quarters,... Read more

Press Release Oct. 24, 2008 | Share

comScore Announces Third Quarter Conference Call Details

Reston, VA – October 24, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced it will report its third-quarter 2008 financial results after U.S. financial markets close on Thursday, October, 30, 2008. In conjunction with this announcement, a conference call will be hosted by Dr. Magid Abraham, president and chief executive officer, and John Green,... Read more

Press Release Oct. 22, 2008 | Share

Huffington Post and Politico Lead Wave of Explosive Growth at Independent Political Blogs and News Sites this Election Season

RESTON, VA, October 22, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of visitation to political blogs and news sites during the 2008 presidential election season, which showed strong gains at most sites compared to year ago. led among a group of selected stand-alone political blogs and news sites with 4.5 million... Read more

Press Release Oct. 17, 2008 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2008

RESTON, VA, October 17, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at the top online properties for September 2008 based on data from the comScore Media Metrix service. The tumultuous financial markets and the upcoming presidential elections were the main drivers of Internet traffic for the... Read more

Blog Oct. 16, 2008 | Share

comScore: The World's Fastest Growing Market Research Firm

Last month, as part of their 12th annual report on growth rates of the world’s largest market research firms, Inside Research recognized comScore as the fastest growing global market research firm over the last five years. Read more

Press Release Oct. 16, 2008 | Share

comScore Doubles the Number of Reported Web Sites in Most Countries to Enhance Measurement of the Internet’s ‘Long Tail’

RESTON, VA, October 16, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the availability of enhanced site audience data in the comScore Media Metrix and comScore World Metrix audience measurement services. This enhanced capability provides more robust and granular reporting across global markets and more than doubles the number of reportable... Read more

Press Release Oct. 9, 2008 | Share

AstraZeneca’s Tops the List of Most Visited Pharmaceutical Brand Web Sites in Q2 2008

RESTON, VA, October 9, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of the top pharmaceutical brand Web sites in Q2 2008. The study revealed that, AstraZeneca’s Web site for its heartburn treatment Nexium, generated the most site traffic in Q2 2008 with more than 1 million unique visitors, up 55 percent from year ago.... Read more

Blog Oct. 9, 2008 | Share

Who's Right?

One of the longest running debates in the digital world is over audience measurement methodologies. Despite the fact that advertisers and their agencies largely discount Web site server-based claims of the number of unique visitors in favor of panel-based measurement of audiences, some site operators still publicly complain about panel-based measurement... Read more