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Press Release Jul. 30, 2007 | Share

Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store

Sunnyvale CA., July 30, 2007 – Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore, Inc. The study, which examined the impact of search and display advertising on in-store sales for five major retailers, showed that consumers exposed to online advertising tend to research... Read more

Press Release Jul. 27, 2007 | Share

comScore to Announce Q2 2007 Financial Results on August 2

RESTON, VA, July 27, 2007 – comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, announced today that it will report financial results for the quarter ended June 30, 2007 on Thursday, August 2 at 4:30 p.m. EDT. Read more

Press Release Jul. 26, 2007 | Share

comScore Introduces comScore Segment Metrix, A Powerful New Audience Segmentation Capability

RESTON, VA, July 26, 2007 – comScore, Inc. (NASDAQ: SCOR) today introduced comScore Segment Metrix, a new tool that works with a variety of consumer segmentation schemes to give marketers the ability to track, analyze and report Internet activity by their most important consumer groups. The product will provide the flexibility to integrate behaviorally... Read more

Blog Jul. 24, 2007 | Share

Young Adults and Newspapers

I found it ironic last week when I read the headline in Monday’s New York Times, “Young Adults are Giving Newspapers Scant Notice,” because there I was, a young adult, reading this newspaper article. Well, sort of. I actually caught the article online, so maybe it was technically true that I was giving the newspaper scant notice. Read more

Blog Jul. 20, 2007 | Share

Beckham in the States: From the Cosmos to the Galaxy

Hello, my name is Jamie Gavin, and I am the newest member of the comScore marketing and communications team based in our London office. As an Englishman, I am obviously a MASSIVE football (no, NOT soccer!) fan, and what better time to make the trip across the Atlantic than on the tailcoats of one of the greatest Englishmen to ever play the game. Read more

Press Release Jul. 16, 2007 | Share

comScore Media Metrix Releases Top 50 Web Rankings for June

RESTON, VA, July 16, 2007 – comScore (NASDAQ: SCOR) Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties for June 2007. The month saw traffic increase to gaming sites as schools let out for summer and gambling sites in anticipation of the upcoming World Series of Poker (WSOP). June also saw gains for... Read more

Blog Jul. 13, 2007 | Share

Spotted on Second Life ...

Spotted on Second Life ... Read more

Press Release Jul. 5, 2007 | Share

Facebook Sees Flood Of New Traffic From Teenagers And Adults

RESTON, VA, July 5, 2007 – comScore (NASDAQ: SCOR) today released the results of a study on the visitation to Facebook.com, which showed the site grew to 26.6 million unique visitors in the U.S. in May 2007, marking an 89-percent increase versus the same month last year. The dramatic growth comes on the heels of Facebook.com’s decision in September... Read more

Press Release Jun. 27, 2007 | Share

comScore, Inc. Prices Initial Public Offering

comScore, Inc. (NASDAQ: SCOR) today announced the pricing of its initial public offering of 5,300,000 shares of its common stock, 5,000,000 shares of which are being offered by comScore and 300,000 of which are being offered by certain selling stockholders, at a price to the public of $16.50 per share. Shares of comScore’s common stock will trade... Read more