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Presentation Sep. 30, 2010 | Share

comScore Ad Metrix: Measuring the Display Advertising Market Resurgence

We’ve witnessed a strong resurgence in the display ad market over the past several months, with the number of impressions up 15 percent vs. year ago and average CPMs also continuing to rise. Much of this resurgence can be attributed to innovation occurring with ad units, ad network expansion and increased activity from ad agencies and advertisers.... Read more

Press Release Jan. 14, 2010 | Share

comScore Releases December 2009 Ranking of Top Ad Networks

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9... Read more

Presentation Oct. 15, 2009 | Share

Travel Ad Network Publisher Conference Presentation

This presentation was given by comScore Chairman Gian Fulgoni at the 2009 Travel Ad Network Publisher Conference in New York on October 15, 2009. Read more

Press Release May. 20, 2009 | Share

comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo!... Read more

Press Release Apr. 27, 2009 | Share

comScore Study Highlights Rapid Emergence of Vertical Ad Networks for Reaching Engaged, Targeted Audiences

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released the results of a study of vertical ad networks, which target ads to specific audiences online according to demographic or category content. Vertical ad networks include entities such as Adify Media, Federated Media, Glam Media and Travel Ad Network, among numerous... Read more

Press Release Feb. 5, 2009 | Share

comScore Video Metrix Inks Viacom as 100th Client

comScore (NASDAQ: SCOR) today announced that Viacom is now the 100th client to subscribe to the comScore Video Metrix syndicated video measurement service. comScore’s all-star roster of Video Metrix clients consists of many of the top video publishers and ad networks, including: CBS, Hulu, MySpace, NBC, AOL, Microsoft, Yahoo!, Broadband Enterprises,... Read more

Press Release Aug. 12, 2008 | Share

comScore Enhances Reporting of Ad Networks’ Audiences

RESTON, VA, August 12, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced that it will provide enhanced measurement of the audiences for online advertising networks effective with August data, which will be released in mid-September. The new reporting structure will provide two sets of measures—the “potential reach” for each network and... Read more

Press Release Apr. 14, 2008 | Share

AOL’s Platform-A Ranks as Top Ad Network in March, Reaching More Than 9 Out of 10 U.S. Internet Users

RESTON, VA, April 14, 2008 – comScore, Inc. (NASDAQ: SCOR) today released March 2008 data on online ad networks, highlighting both the breadth of reach for the top ad networks and the emergence of a series of audience-specific niche ad networks. comScore’s technology platform measures the actual delivery of ads within online ad networks, a feature... Read more

Press Release Jan. 31, 2007 | Share

comScore Networks’ New Capability of Classifying Ad Networks by Content Category Enables Advertisers to Align Online Marketing Plans with Major Media Events

RESTON, VA. January 31, 2007 – comScore Networks, a leader in the measuring the digital age, today announced that the firm’s audience data for online advertising networks can now be segmented into broad consumer-focused categories through its Media Metrix service. This advanced capability enables online advertisers to better understand advertising... Read more