Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
RESTON, VA, Feb. 13, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. The desire to kick off the New Year on the right foot drove traffic to sites in the Taxes, Career, Travel and Health categories. Read moreBy: Andrew Lipsman Tags: Audience Measurement, Careers, Health, Rankings, , , Travel
RESTON, VA, January 30, 2006 – comScore Networks today announced that it has partnered with Catalina Health Resource to offer clients its Behavior Activated Research® (BAR Rx) solution for pharmaceutical drug products. Catalina Health Resource is a division of Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-based marketing... Read moreBy: Andrew Lipsman Tags: Audience Measurement, Health, Marketing Research, Pharma
Defying Governmental Opinions and Safety Concerns, Millions of Americans Turn to Non-Traditional Online Pharmacies
RESTON, Va., April 4, 2005 – comScore Networks today released key findings from a study focused on the opinions, attitudes and observed behaviors of visitors to online pharmacies. Among other findings, the study revealed that despite safety concerns, a significant percentage of visitors to online pharmacies believe the sites provide an affordable... Read moreBy: Andrew Lipsman Tags: Health, Internet Use, Pharma