comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
RESTON, Va., December 6, 2006 – comScore Pharmaceutical Solutions today released an analysis of consumers’ use of the Internet as a resource for researching prescription medication information. According to the study, 33 million Internet users visited a prescription medication site in Q3 2006, an increase of 13 percent over Q3 2005. Read moreBy: Andrew Lipsman Tags: Audience Measurement, Health, Internet Use, Pharma
RESTON, VA, October 16, 2006 – comScore Pharmaceutical Solutions today released the results of an analysis of the behavior and intentions of people who seek cancer-related information online. According to the study, people who research cancer online turn to the Internet predominantly for information on treatment options, which they subsequently validate... Read moreBy: Andrew Lipsman Tags: Health, Pharma, Search
Sixty Percent of Consumers Researching Weight Loss Use the Internet, Seeking Information on Weight Loss Programs, Diets and Medications
RESTON, VA, September 14, 2006 – comScore Pharmaceutical Solutions today released an analysis of consumers’ use of the Internet as a resource for researching weight loss information. According to the study, 60 percent of weight loss researchers now utilize the Internet to find condition-specific information, including options for healthy eating/... Read moreBy: Andrew Lipsman Tags: Health, Internet Use, Pharma, Search
RESTON, VA, January 30, 2006 – comScore Networks today announced that it has partnered with Catalina Health Resource to offer clients its Behavior Activated Research® (BAR Rx) solution for pharmaceutical drug products. Catalina Health Resource is a division of Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-based marketing... Read moreBy: Andrew Lipsman Tags: Audience Measurement, Health, Marketing Research, Pharma
Defying Governmental Opinions and Safety Concerns, Millions of Americans Turn to Non-Traditional Online Pharmacies
RESTON, Va., April 4, 2005 – comScore Networks today released key findings from a study focused on the opinions, attitudes and observed behaviors of visitors to online pharmacies. Among other findings, the study revealed that despite safety concerns, a significant percentage of visitors to online pharmacies believe the sites provide an affordable... Read moreBy: Andrew Lipsman Tags: Health, Internet Use, Pharma