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Press Release Dec. 1, 2005 | Share

Advertisers Take Note: Internet Streaming Video Now Reaches More Mature Audiences

RESTON, VA, December 1, 2005 – comScore Networks released today the first-ever research report demonstrating the broad reach and demographic appeal of Internet video and audio to U.S. consumers. The research, released in conjunction with StreamingMedia.com, revealed that consumers between the ages of 35 and 54 years old accounted for more than 45... Read more

Press Release Oct. 13, 2005 | Share

94 Million Americans Viewed Online Videos In June, According To comScore Media Metrix Online Video Ratings

RESTON, VA, October 13, 2005 – comScore Media Metrix today released the first publicly available analysis of consumer usage of online streaming video content, based on the comScore Media Metrix Online Video Ratings service. In June 2005, more than 94 million people in the U.S., or 56 percent of the domestic Internet population, viewed a streaming... Read more

Press Release Apr. 20, 2005 | Share

comScore Launches New Services to Measure Online Advertising Effectiveness and Streaming Media Consumption

RESTON, Va., April 20, 2005 – comScore Networks today announced the introduction of two breakthrough research solutions to meet the demands of marketers seeking to understand and maximize the return on their investments in interactive media. These services include comScore Campaign Metrix, which comprehensively evaluates the effectiveness of online... Read more