Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Blog Mar. 27, 2009 | Share

OMMA Global-Hollywood

I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed comScore research showing that display advertising can generate increases in site visitation, trademark search, and both offline and online sales - even in the presence of minimal... Read more

By: Gian Fulgoni Tags: Advertising, Engagement, Video

Press Release Mar. 17, 2009 | Share

U.K. Online Video Viewing Audience Grows 10 Percent during Past Year to Nearly 30 Million Viewers

comScore, Inc. (NASDAQ: SCOR) today released January 2009 data from the comScore Video Metrix service, indicating that the total U.K. online video viewing audience has grown 10 percent during the past year to 29.6 million unique viewers age 15 and older. Read more

By: Ayaan Mohamud Tags: Rankings, , Video

Press Release Mar. 12, 2009 | Share

French Online Video Audience Grows 16 Percent in the Past Year to 27 Million Viewers in January

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service, indicating that 27.1 million French Internet users viewed a video online in January 2009, up 16 percent versus the previous year. Read more

By: Ayaan Mohamud Tags: Rankings, Video

Press Release Feb. 16, 2009 | Share

Germany had 28 Million Online Video Viewers Watch More Than 3 Billion Videos in December 2008

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service, indicating that 28.5 million German Internet users viewed a video online in December 2008, up 10 percent versus the previous year. Read more

By: Ayaan Mohamud Tags: Rankings, , Video

Blog Feb. 11, 2009 | Share

Cookies Still Food for Thought for Online Advertisers in Europe

At the WARC “Measuring Advertising Performance” conference at the Royal Garden Hotel here in London last week, comScore’s SVP and Managing Director of Europe, Mike Read, presented a very digestible overview of the current tools available to advertisers and agency planners in the online arena. Read more

By: Jamie Gavin Tags: Cookies, Video

Press Release Dec. 9, 2008 | Share

YouTube Attracts 100 Million U.S. Online Video Viewers in October 2008

RESTON, VA, December 9, 2008 – comScore (NASDAQ: SCOR) today released October 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent versus year ago. Read more

By: Andrew Lipsman Tags: Google, Rankings, , Video, Yahoo

Press Release Nov. 27, 2008 | Share

25 Million People Watched More Than 2 Billion Videos Online in France in September 2008

LONDON, U.K., November 27., 2008 – comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service, indicating that 25.4 million French Internet users viewed a total of 2.2 billion videos online in September 2008. comScore Video Metrix is the only service of its kind in France. Read more

By: Ayaan Mohamud Tags: Rankings, , Video

Press Release Oct. 31, 2008 | Share

comScore Reports 6.5 Million Americans Watched Mobile Video in August

Reston, VA,October 31, 2008 – comScore, Inc. (NASDAQ: SCOR) reports that 6.5 million Americans tuned into mobile video in August. Among the top operators in the United States, AT&T claimed the most mobile video viewers, with 4.4 percent of subscribers accessing either programmed or on-demand mobile video. Read more

Tags: Mobile, Video

Press Release Oct. 28, 2008 | Share

German Online Video Viewers Watched Nearly 100 YouTube Videos per Person in August 2008

LONDON, U.K., October 28, 2008 – comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service, indicating that 25.9 million German Internet users viewed more than 3 billion videos online in August 2008. comScore Video Metrix, which was the first video tracking service introduced in the U.S. more than two years ago, has... Read more

By: Ayaan Mohamud Tags: Google, Internet Use, Rankings, Video

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