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Press Release Mar. 13, 2006 | Share

IAB and comScore Release New Research on the Effectiveness of Online Local, Directory and Classifieds Advertising

New York, NY, March 13, 2006 – The Interactive Advertising Bureau (IAB) and comScore Networks, Inc. today announced results of a new study showing a positive return on investment (ROI) and significant conversions both online and offline for companies that participate in online local, directory and classified advertising. The research also shows... Read more

Press Release Mar. 10, 2006 | Share

Oscar’s Charm May be Fading as Internet Sites Draw Lackluster Traffic

Reston, VA – March 10, 2006 – comScore Networks today released the results of an analysis of worldwide and U.S. online activity surrounding the 2006 Academy Awards, which were held on Sunday, March 5. comScore’s Internet traffic analysis of Oscar and Hollywood-related sites reflects the show’s lackluster TV viewer turnout. While it was expected... Read more

Press Release Mar. 9, 2006 | Share

Winter Olympics Capture Mindshare; Valentine’s Day Retailers Experience Softness

RESTON, VA, March 9, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. While much of February’s Web activity was seasonal, such as filing 2005 tax returns or shopping for Valentine’s Day gifts, interest in the 2006 Winter Olympics also drove significant activity. Read more

Press Release Feb. 21, 2006 | Share

comScore Reports 24 Percent Growth in Auto Insurance Quotes and 29 Percent Growth in Policies Purchased Online in 2005

RESTON, VA. Feb. 21, 2006 – Consumers flocked online to research and purchase auto insurance in 2005 according to an analysis released today by comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior and attitudes. The comScore analysis revealed that the total number of auto insurance quotes submitted online... Read more

Press Release Feb. 13, 2006 | Share

Americans’ Resolutions Reflected Online With Taxes, Careers, Travel and Health Top of Mind

RESTON, VA, Feb. 13, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. The desire to kick off the New Year on the right foot drove traffic to sites in the Taxes, Career, Travel and Health categories. Read more

Press Release Feb. 7, 2006 | Share

Super Bowl Ad Campaigns Spike Web Traffic

RESTON, Va., Feb. 7, 2006 – comScore Networks, the leader in digital media measurement, including online visitation and streaming, today released the results of an analysis of online usage related to Super Bowl XL. According to a study conducted by comScore in the days leading up to the big game, more than one-quarter of Americans anticipated watching... Read more

Press Release Jan. 30, 2006 | Share

comScore Networks Announces Partnership with Catalina Health Resource

RESTON, VA, January 30, 2006 – comScore Networks today announced that it has partnered with Catalina Health Resource to offer clients its Behavior Activated Research® (BAR Rx) solution for pharmaceutical drug products. Catalina Health Resource is a division of Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-based marketing... Read more

Press Release Jan. 17, 2006 | Share

Holiday-Related Content Drove December Web Activity, According to comScore Media Metrix Top 50 Online Property Ranking

RESTON, VA, January 17, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. As anticipated, holiday-related sites garnered strong traffic in December, with the strongest gains realized by shipping sites, jewelry/ luxury goods providers and retail – music outlets. December... Read more

Press Release Dec. 1, 2005 | Share

Advertisers Take Note: Internet Streaming Video Now Reaches More Mature Audiences

RESTON, VA, December 1, 2005 – comScore Networks released today the first-ever research report demonstrating the broad reach and demographic appeal of Internet video and audio to U.S. consumers. The research, released in conjunction with StreamingMedia.com, revealed that consumers between the ages of 35 and 54 years old accounted for more than 45... Read more

Press Release Nov. 29, 2005 | Share

Seasonal Web Usage Driven By Gatherings, Greetings and Games

RESTON, VA, November 29, 2005 – Consumers used the Internet to send “virtual” greetings and view other holiday fare during the October Halloween season, according to the latest monthly analysis from comScore Media Metrix for October 2005. Visitation to electronic greeting card sites was up 29 percent, making it the highest-gaining category during... Read more