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Audience Measurement
Blog Jul. 21, 2009 | Share

A Generation Ahead

I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined comScore in 2007, it was largely because I had long considered the company to be the most innovative in the audience measurement space. Read more

Press Release Jun. 4, 2009 | Share

Introduction of comScore Media Metrix 360 Attracts Widespread Support in U.K. Digital Media Industry

Strong industry support has emerged following the announcement earlier this week that comScore, Inc. (NASDAQ: SCOR) will be launching its new Media Metrix 360 ‘panel centric hybrid’ solution for digital audience measurement in the U.K.. The new service, which combines person-level measurement with Web site server metrics to account for 100 percent... Read more

Blog Apr. 28, 2009 | Share

Will Technology Help Businesses in Latin America Navigate the Economic Downturn?

Two weeks ago, I was invited to speak on a panel at the World Economic Forum’s conference on Latin America. Readers of this blog will remember that comScore was named by the WEF in 2007 as a technology pioneer, the only market research company to have received this honor. Read more

Blog Mar. 12, 2009 | Share

Power to the People

For more than ten years, there have been debates in the Internet measurement space about panel-centric versus server-centric measurement. Recently the IAB released its Audience Reach Measurement Guidelines, a document two years in the making that will go a long way toward clarifying the measurement issues. Read more

Whitepaper Mar. 4, 2009 | Share

Power to the People

Power to the People: Why Panels Are Essential for Counting People and Providing Valid Demographics for Hybrid Online Audience Measurement Services Read more

Press Release Jan. 23, 2009 | Share

Global Internet Audience Surpasses 1 Billion Visitors, According to comScore

comScore, Inc. (NASDAQ: SCOR) today reported that total global Internet audience (age 15 and older from home and work computers) has surpassed 1 billion visitors in December 2008, based on data from the comScore World Metrix audience measurement service. Read more

Whitepaper Dec. 3, 2008 | Share

U.K. PC & Mobile Internet Whitepaper

comScore’s first dual-screen publication in any of the global markets it currently tracks, aims to address the key concerns of marketers and content providers operating in this rapidly developing industry. Read more

Press Release Oct. 16, 2008 | Share

comScore Doubles the Number of Reported Web Sites in Most Countries to Enhance Measurement of the Internet’s ‘Long Tail’

RESTON, VA, October 16, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the availability of enhanced site audience data in the comScore Media Metrix and comScore World Metrix audience measurement services. This enhanced capability provides more robust and granular reporting across global markets and more than doubles the number of reportable... Read more

Blog Sep. 4, 2008 | Share

The Myth of Static IP

I’ve run into a handful of cases lately where distinct IP Address counts have been offered as evidence that comScore’s numbers underrepresented an audience. These are very easy cases to address, but their increasing frequency made me wonder if the “Myth of Static IP” – that IPs will become equivalent to Users – was undergoing some sort of revival. Read more

Press Release Aug. 27, 2008 | Share

Russia Has Fastest Growing Internet Population in Europe

LONDON, U.K., August 27, 2008 –comScore, Inc. (NASDAQ: SCOR) today released the results of a study of the online behavior of European Internet audiences based on data from the comScore World Metrix audience measurement service, showing Russia as the fastest-growing Internet population on the continent. Read more