Insights


Search and Filter

Mobile United States
Data Gem Jan. 9, 2012 | Share

U.S. Mobile Email Audience Grows by Nearly 20 Million Users in the Past Year

U.S. Mobile Email Audience

89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month average period ending November 2011, growing 28% from the previous year and representing an additional 19.5 million mobile email users. In November, nearly 2 of every 5 mobile users in the U.S. used email (both smartphone and non-smartphone... Read more

Press Release Dec. 29, 2011 | Share

comScore Reports November 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share.... Read more

Data Gem Dec. 22, 2011 | Share

Mobile Devices are Fueling the Social Addiction

The growth in mobile social networking use can be attributed largely to the growth in popularity of smartphones. In the U.S., 64% of smartphone users accessed social networking sites at least once in October 2011, with 2 in 5 smartphone owners connecting via social networking nearly every day. In the EU5, 45% of smartphone owners accessed social networks... Read more

Data Gem Dec. 19, 2011 | Share

20 Million Americans Scanned a QR Code in October

Location when scanning QR code

20.1 million mobile phone owners in the U.S. used their device to scan a QR code in the three-month average period ending October 2011. Read more

Data Gem Dec. 6, 2011 | Share

Convenience Leads as Top Reason for Purchasing on Smartphone

Reasons for Purchasing on a Smartphone

On-the-go convenience topped the list as the most popular reason for those consumers that made a purchase on their smartphone rather than online via a computer or in-person, with 63% of consumers selecting this as a reason in their purchase decision. 52% of purchasers said available special offers/coupons were a factor in purchasing on their smartphone,... Read more

Data Gem Dec. 5, 2011 | Share

1 in 3 Smartphone Buyers Made Purchase on Their Phone While in a Store

Location When Purchasing on a Smartphone

In the U.S., 38% of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. In September 2011, 56% of smartphone purchasers completed their transaction while at home, leading as the most popular purchase location. 42% of consumers made purchases while out of home (i.e. restaurants, parks,... Read more

Press Release Dec. 2, 2011 | Share

comScore Reports October 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5 percent market share.... Read more

Data Gem Nov. 21, 2011 | Share

iPhone Users More Likely to Access Retail Content via Apps than Android Users

US Retail access Method by Mobile OS

A look at how U.S. consumers accessed retail content via their mobile phones revealed various usage patterns across platforms. Nearly half of all smartphone owners used only their mobile browser to access retail content in September 2011, with 26% using just apps and 18% using a combination of access methods. Read more

Blog Nov. 15, 2011 | Share

The Rise of Digital Omnivores

In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products... Read more

Data Gem Nov. 14, 2011 | Share

Majority of U.S. Mobile Users Now Access Mobile Media

Total US Mobile Audience

September marked the first month when more than half (50.4%) of the total U.S. mobile audience used mobile media (which includes browsing the mobile web, accessing applications or downloading content). In the past year, the U.S. mobile media audience grew 19 percent to reach more than 118 million users as more Americans continue to utilize their phones... Read more