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Blog May. 9, 2011 | Share

6 Keys to Mobile Search Marketing Success

A funny thing happened on the bus on my way to work recently. I was on my phone searching for a lunchtime haircut spot, the lady next to me was shopping for new curtains on her iPad, and a Wall Street type was talking loudly on his phone asking for tips prior to laying a bet with his bookie (you have to love New York City). Read more

Data Gem May. 9, 2011 | Share

Mobile Mondays: Top U.S. Smartphone Platforms

Smartphone usage continues to grow across the U.S. with 72.5 million people owning a smartphone in March 2011. Google Android accounted for 34.7% market share, while RIM ranked second with 27.1%. Apple accounted for 25.5% share, followed by Microsoft (7.5%) and Palm (2.8%). Read more

Press Release May. 6, 2011 | Share

comScore Reports March 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share.... Read more

Press Release Apr. 1, 2011 | Share

comScore Reports February 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.8 percent market share.... Read more

Data Gem Mar. 23, 2011 | Share

Home Tops for Mobile Financial Account Access

Mobile Financial Account Access

More Americans are turning to their mobile devices to access financial accounts. Surprisingly, most people aren't necessarily "mobile" when they are doing this. In a Q4 2010 comScore survey, when asked their primary location when accessing financial accounts via mobile devices, 60 percent of U.S. respondents listed “at home” as their... Read more

Data Gem Mar. 16, 2011 | Share

Daily Mobile Consumption in the U.S.

Top Mobile Activities in the US

Americans are turning to their mobile devices with increasing frequency. More than 60% of consumers participating in the most popular seven mobile activities – communication, listening to music, news and weather - do so at least once a week. More than half of mobile users that text, email or access social media sites on their mobile due so almost every... Read more

Press Release Mar. 7, 2011 | Share

comScore Reports January 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.9 percent market share.... Read more

Data Gem Mar. 3, 2011 | Share

Android Takes Lead in U.S. Smartphone Market

Android Takes Lead in U.S. Smartphone Market

In January 2011, Google Android accounted for 31.2% of the U.S. smartphone market, capturing the #1 spot in the rankings for the first time as the platform climbed from just 7.1% share a year ago. RIM followed with 30.4% to secure the #2 position, while Apple took the #3 spot with 24.7% share. Read more

Blog Feb. 18, 2011 | Share

Top 10 Mobile Trends of 2010: Highlights from comScore’s Mobile Year in Review

Earlier this week comScore released our inaugural Mobile Year in Review report, a comprehensive 30-page report full of data, charts and graphs highlighting the key mobile media trends of the year in the U.S. EU5 (UK, France, Germany, Spain and Italy), and Japan. 2010 was a landmark year for the mobile marketplace, as we saw companies push the envelope... Read more

Data Gem Feb. 18, 2011 | Share

Top Mobile Activities in the U.S., EU5 and Japan

An analysis of the top mobile activities across the U.S, Europe and Japan revealed varying degrees of mobile usage across activities. In many cases, mobile users in Japan displayed the strongest propensity for mobile media usage across categories. Read more