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Data Gem Aug. 22, 2011 | Share

Who Is Watching Video on Their Mobile

For the three month average period ending June 2011, more than 16 million mobile users in the U.S. watched TV or video on their mobile phones. Males made up a significantly larger percentage of the mobile TV/video viewing audience (61.8%) compared to females (38.2%). Users age 24-34 accounted for the largest share of viewers by age representing 31.8%... Read more

Data Gem Aug. 8, 2011 | Share

U.S. Smartphone Audience Growth

US Smartphone Audience Growth

Smartphone adoption continues to climb in the U.S. In the past year, the U.S. smartphone audience has grown 53 percent to 78.5 million subscribers. Check out comScore's June mobile report for more insights on the U.S. market. Read more

Press Release Aug. 4, 2011 | Share

comScore Reports June 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share.... Read more

Data Gem Jul. 25, 2011 | Share

Top U.S. Smartphone App Categories

Top U.S. Smartphone App Categories

More than 76.8 million Americans owned smartphones during the three months ending in May 2011, up 57 percent from the previous year. A look at the top smartphone app categories revealed that Weather apps had the largest audience reaching 31 million smartphone owners, or 40.4% of the total U.S. smartphone audience. Social Networking apps closely followed... Read more

Data Gem Jul. 18, 2011 | Share

U.S. Map App Audience Doubles

US Smartphone Map Usage

comScore recently released a report on the mobile map audience in the U.S. finding that the number of smartphone map users (which accounted for 4 out of every 5 mobile map users) reached 38.2 million in May 2011, an increase of 75% from the previous year. Apps represented the primary access point for approximately two-thirds of smartphone map users... Read more

Press Release Jul. 5, 2011 | Share

comScore Reports May 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.8 percent market share. Google... Read more

Blog Jun. 29, 2011 | Share

10 Things You Might Not Have Known about Digital Traffic Worldwide

To meet the demand for more measurement combining all sources of digital traffic, comScore recently announced the release of Device Essentials™, an exciting new solution providing insight into digital traffic coming from all types of devices on a global basis. Device Essentials utilizes comScore’s Unified Digital Measurement (UDM) methodology, which... Read more

Data Gem Jun. 27, 2011 | Share

iPhone and Android Traffic by Connection Type

In May 2011, mobile phones running on the Google Android platform drove 35.6 percent of non-computer digital traffic in the U.S., while iPhones accounted for 23.5 percent of non-computer traffic. Interestingly, majority of the digital traffic coming from Android phones (78.3 percent) came through mobile networks, with only 21.7 percent of Android traffic... Read more

Data Gem Jun. 23, 2011 | Share

U.S., Singapore, and U.K. Have the Highest Share of Traffic from Non-Computer Devices

Share of Traffic from Non-Computer Devices

Today, comScore launched Device Essentials - a service that provides an all-encompassing view of digital traffic from all web-enabled devices worldwide. The findings in the inaugural release provide the world's first glimpse into the share of traffic coming from various devices by device type and connection type. Read more

Data Gem Jun. 13, 2011 | Share

Growth in Top US Mobile Categories

Growth in Top US Mobile Categories

Mobile content consumption continues to increase as double-digit growth was seen across all major categories in the U.S. in March 2011. Social Networking saw the strongest growth increasing 45.7 percent to nearly 64 million users. Read more