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Whitepaper Feb. 2, 2012 | Share

Millennials' Digital Behavior

A look at the unique characteristics of the millennial generation from data gathered using comScore’s proprietary panel of Internet and mobile phone users. This presentation quantifies exactly how the millennial generation is connected and how they are unique. Read more

Press Release Feb. 2, 2012 | Share

comScore Reports December 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share.... Read more

Whitepaper Feb. 2, 2012 | Share

2011 State of Online and Mobile Banking

This report analyzes the state of online and mobile banking activity in the U.S. in early 2011, providing key insights into customer behaviors, attitudes, satisfaction, service usage, and mobile adoption. Read more

Data Gem Jan. 30, 2012 | Share

Majority of Mobile Deal-a-Day Audience from Upper Income Segments

Share of Deal a Day Mobile Audience by Household Income

U.S. mobile users are more frequently turning to their phones to get the latest daily deals. Read more

Data Gem Jan. 23, 2012 | Share

BlackBerry Users More Likely to be Older and Affluent

The mobile industry is buzzing with news of a CEO shuffle at RIM, leading us to take a closer look at today's BlackBerry user. When compared to an average smartphone owner, BlackBerry users are more likely to be older, possess higher household income and have all or part of their mobile bill paid for by an employer. BlackBerry users over indexed in... Read more

Data Gem Jan. 16, 2012 | Share

Mobile Health Information Audience Jumps 125 Percent in the Past Year

Accessed Health information via Mobile Device

The audience accessing health information content on their mobile device is on the rise in the U.S., quickly becoming one of the fastest-growing content categories. Read more

Data Gem Jan. 9, 2012 | Share

U.S. Mobile Email Audience Grows by Nearly 20 Million Users in the Past Year

U.S. Mobile Email Audience

89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month average period ending November 2011, growing 28% from the previous year and representing an additional 19.5 million mobile email users. In November, nearly 2 of every 5 mobile users in the U.S. used email (both smartphone and non-smartphone... Read more

Press Release Dec. 29, 2011 | Share

comScore Reports November 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share.... Read more

Data Gem Dec. 22, 2011 | Share

Mobile Devices are Fueling the Social Addiction

The growth in mobile social networking use can be attributed largely to the growth in popularity of smartphones. In the U.S., 64% of smartphone users accessed social networking sites at least once in October 2011, with 2 in 5 smartphone owners connecting via social networking nearly every day. In the EU5, 45% of smartphone owners accessed social networks... Read more

Data Gem Dec. 19, 2011 | Share

20 Million Americans Scanned a QR Code in October

Location when scanning QR code

20.1 million mobile phone owners in the U.S. used their device to scan a QR code in the three-month average period ending October 2011. Read more