comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Earlier this week comScore released our inaugural Mobile Year in Review report, a comprehensive 30-page report full of data, charts and graphs highlighting the key mobile media trends of the year in the U.S. EU5 (UK, France, Germany, Spain and Italy), and Japan. 2010 was a landmark year for the mobile marketplace, as we saw companies push the envelope... Read moreBy: Andrew Lipsman Tags: Android, Apple, Apps, iOS, iPhone, Mobile, Smartphone, Social
An analysis of the top mobile activities across the U.S, Europe and Japan revealed varying degrees of mobile usage across activities. In many cases, mobile users in Japan displayed the strongest propensity for mobile media usage across categories. Read moreBy: Kate Dreyer Tags: Internet Use, Mobile, Smartphone
The Sillicon Alley Insider featured this comScore mobile data in yesterday's Chart of the Day. In the UK, Facebook was the clear leader in a ranking of top sites by time spent. In December 2010 the 7.5 million unique mobile visitors spent a total of 2.5 billion minutes on Facebook.com, averaging 5.6 hours per visitor during the month. Read moreBy: Hélène Azevedo Tags: Facebook, Google, Mobile, Rankings
While in the EU5, mobile media usage reached 37 percent penetration, up 7 previous year. Driving this mobile media usage in Europe, 3G adoption reached 47.1 percent in December 2010, up from 41.7 percent the previous year. Read moreBy: Hélène Azevedo Tags: Mobile, Smartphone
comScore presents the inaugural Mobile Year in Review report, a look at the top trends in mobile throughout 2010 and their implications for the coming year. The report looks across the U.S., EU5 and Japan, providing insights on the dynamic mobile ecosystem. Read moreBy: Sarah Radwanick Tags: Connected Devices, Mobile, Smartphone, Tablets
From December 2009 to December 2010, the percentage of mobile phone subscribers in the U.S. with unlimited data plans increased from 21.3 percent to 29.0 percent, with more phones now requiring an unlimited data plan subscription at the time of purchase. During the same period, smartphone ownership increased from 16.8 percent to 27.0 percent, while... Read moreBy: Kate Dreyer Tags: Mobile, Smartphone
On January 11, Verizon made the official announcement that it would finally offer the iPhone, and the consumer interest was immediate. The number of unique visitors to verizonwireless.com jumped 28% from the beginning of the year, and was 9% higher than the same week a year earlier when Verizon was heavily promoting its new Android phones. But it wasn’t... Read moreBy: Andrew Lipsman Tags: Apple, iPhone, Mobile,
Text messaging lead as the top mobile activity with 68 percent of Americans texting in December 2010, while more than half took a photo with their mobile device (52.4 percent) and 39.5 percent of subscribers accessed news and information. Read moreBy: Kate Dreyer Tags: Apps, Internet Use, Mobile, Smartphone
comScore just released our annual U.S. Digital Year in Review report, which does a deep dive on key digital media trends of the year. 2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising... Read moreTags: Advertising, Coupon Sites, e-Commerce, Email, Facebook, Groupon, Mobile, Search, Smartphone, Social, Technology
comScore presents the 2010 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories of the year. Read moreBy: Sarah Radwanick Tags: Advertising, e-Commerce, Mobile, Rankings, Social