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Data Gem Dec. 13, 2010 | Share

Infographic: Mobile Usage in Japan, United States and Europe

Mobile Usage in Japan, United States and Europe

Javier Pérez at Metagràfic.es created this outstanding infographic using data from our comparative report on mobile usage in Japan, United States and Europe. The report examined multiple dimensions of mobile usage including content consumption, demographic comparisons and top social networking brands across markets to provide a comparative look... Read more

Data Gem Dec. 8, 2010 | Share

U.S. Smartphone vs. Non-Smartphone Subscriber Share

U.S. Smartphone vs. Non-Smartphone Subscriber Share

Smartphone adoption in the U.S. has seen strong growth in recent years, even accelerating in 2010. Smartphones now represent 1 in 4 subscribers, compared to 1 in 10 just two years ago. Read more

Press Release Dec. 3, 2010 | Share

comScore Reports October 2010 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their... Read more

Press Release Nov. 3, 2010 | Share

comScore Reports September 2010 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to... Read more

Data Gem Nov. 1, 2010 | Share

Age Demographic Breakdown of U.S. Mobile Subscribers vs. Smartphone Subscribers

Age Demographic Breakdown of U.S. Mobile Subscribers vs. Smartphone Subscribers

U.S. Smartphone subscribers skew towards persons ages 25 - 44, while the mobile audience overall remains comparatively flat across age groups. Read more

Data Gem Oct. 7, 2010 | Share

Japan Mobile Users Most Likely to Access Browser, Apps

Mobile Browser and App Access in Japan, Europe, US

Mobile users in Japan were most likely to access their browser (59.3%) and applications (42.3%). Across Japan, the U.S., and Europe, mobile browsers reached a larger percentage of mobile users than applications. Read more

Data Gem Oct. 7, 2010 | Share

Mobile Behaviors Across Japan, United States and Europe

Mobile Behaviors Across Japan, United States and Europe

The U.S. displayed the strongest penetration of social networking on mobile phones with 21.3% of mobile users doing so in June. Mobile users in Japan were most likely to watch TV or video on their phones (22%), while Europeans were most likely to listen to music (24.2%) and play games (24.1%). Read more

Press Release Oct. 6, 2010 | Share

comScore Reports August 2010 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their... Read more

Blog Oct. 5, 2010 | Share

comScore Introduces Mobile-Optimized Tagging for Publishers

Our approach to this complexity has been to thoughtfully measure the mobile market using an array of methodologies and data sources including a metered panel of Smartphones (Mobile Metrix), a sophisticated, multi-market online survey (MobiLens), and a census of mobile operator network traffic (GSMA Mobile Media Metrics). This week we’re providing... Read more

Data Gem Sep. 23, 2010 | Share

U.S. Smartphone Penetration by Age

U.S. Smartphone Penetration by Age

Smartphone penetration is highest among persons age 25-34 with 36.2% of mobile owners in this segment using a smartphone device. Read more