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Press Release Oct. 5, 2011 | Share

comScore Reports August 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share.... Read more

Blog Sep. 29, 2011 | Share

Let’s Talk iPhone

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Data Gem Sep. 26, 2011 | Share

U.S. Smartphone Audience Growth by Age Segment

U.S. Smartphone Audience Growth by Age Segment

The U.S. smartphone audience reached 82.2 million people in the three-month period ending July 2011, up 54 percent from the previous year. Read more

Data Gem Sep. 21, 2011 | Share

In the UK, 1.7 Million Mobile Subscribers Consumed Automotive Content on Mobile Devices

Mobile Automotive Access Frequency

Millennial Media recently released a study conducted with comScore analyzing the U.S. mobile automotive advertising industry. The study explores the demographics and behavior of consumers accessing mobile auto content and mobile advertising campaigns within the automotive vertical. Read more

Data Gem Sep. 13, 2011 | Share

Tablets Show Promise for Making Online Purchases

Future Intent Tablet Purchases

Respondents to a June 2011 survey painted a very promising picture for both mobile and tablet devices when asked about future intent to make online purchases via connected devices. Nearly 50 percent of those with a tablet who don’t currently use it to make a purchase saw themselves making purchases online from their device within the next 1-2 years.... Read more

Press Release Aug. 30, 2011 | Share

comScore Reports July 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5 percent market share.... Read more

Data Gem Aug. 29, 2011 | Share

Watching Financial Markets from Your Smartphone

Financial Markets from Your Smartphone

The dynamic nature of financial markets aligns well with the ubiquitous nature of mobile. Of the eight individual markets that comScore currently measures via its MobiLens service, Japan saw the largest percentage of its smartphone audience access financial news or stock quotes from their device at 42.3% of users. In North America, 1 in 4 smartphone... Read more

Blog Aug. 25, 2011 | Share

Internet Seismometer Off the Charts from Yesterday’s Quake

Maybe we’re complete data geeks, but as we evacuated comScore’s headquarters in Reston, Virginia, a mere 72 miles from the epicenter of the largest earthquake to hit the region in the 67 years, the first thing on our minds was predicting the quake’s quantifiable impact on Internet usage. Read more

Data Gem Aug. 22, 2011 | Share

Who Is Watching Video on Their Mobile

For the three month average period ending June 2011, more than 16 million mobile users in the U.S. watched TV or video on their mobile phones. Males made up a significantly larger percentage of the mobile TV/video viewing audience (61.8%) compared to females (38.2%). Users age 24-34 accounted for the largest share of viewers by age representing 31.8%... Read more

Data Gem Aug. 8, 2011 | Share

U.S. Smartphone Audience Growth

US Smartphone Audience Growth

Smartphone adoption continues to climb in the U.S. In the past year, the U.S. smartphone audience has grown 53 percent to 78.5 million subscribers. Check out comScore's June mobile report for more insights on the U.S. market. Read more