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Blog Oct. 17, 2013 | Share

Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change. Read more

Whitepaper Oct. 17, 2013 | Share

UK Digital Market Overview October 2013

Britons surfing the web via PC in July remained at previous levels, 44.6m, viewing video content also maintained previous levels at 37m. Read more

Press Release Oct. 14, 2013 | Share

comScore Releases the “2013 Japan Digital Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR) today released the 2013 Japan Digital Future in Focus report. The report provides a comprehensive overview of the Japanese digital market and examines how the prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce are defining the current marketplace and what these trends... Read more

Presentation Oct. 14, 2013 | Share

2013 Japan Digital Future in Focus

comScore presents the 2013 Japan Digital Future in Focus, its report highlighting prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce. Read more

Presentation Oct. 10, 2013 | Share

Europe Digital Future in Focus 2013 - Russia

Sergey Onishenko presents the 2013 Europe Future in Focus focused on Russian market, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Plus, a special country spotlight covers detailed digital media trends from Russia. Read more

Data Gem Oct. 8, 2013 | Share

Germans Accessing Social Media via Mobile Every Day has Grown 39 Percent

Social media continues to be an increasingly popular activity for German mobile users. The number of Germans accessing social networking sites via mobile at least once each month has increased by 27 percent over the year, from 14.9 million users in the three month average ending August 2012 to nearly 19 million in August 2013. What is most interesting... Read more

Press Release Oct. 4, 2013 | Share

comScore Reports August 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for August 2013. Apple ranked as the top smartphone manufacturer with 40.7 percent OEM market share, while Google Android led as the # 1 smartphone platform with 51.6 percent platform market share. Google... Read more

Presentation Oct. 3, 2013 | Share

From Platforms to People: Multi-Platform Planning Insights

From Platforms to People: Multi-Platform Planning Insights

comScore and UKOM hosted an insightful industry event in London on the 1st October to demonstrate the importance of data-driven advertising planning for consumers on multiple devices. Insights from the presentation will help you reach the Multi-Platform Majority as it outlines for the first time how unduplicated audiences in the UK balance their PC,... Read more

Presentation Sep. 23, 2013 | Share

Webanalytics: Turning Data into Insight

Webanalytics: Turning Data into Insight

For the BVDW Guided Tour, Thomas discussed (in German) the evolution of big data and how comScore Digital Analytix Multi-Platform helps clients make sense of this data and turn it into meaningful insights for their business. Read more

Presentation Sep. 23, 2013 | Share

Online Video Trends in Germany

Online Video Trends in Germany

As part of the BVDW Guided Tours, Dirk presented (in German) insights into the biggest trends driving the online video landscape in Germany. This included an overview of the top online video properties in Germany as well as the top YouTube partner channels. Read more