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Press Release Mar. 31, 2008 | Share

comScore Wireless Report Finds Price Is an Increasingly Important Factor for Consumers Selecting a Cellular Phone Carrier

RESTON, VA, March 31, 2008– comScore, Inc. (NASDAQ: SCOR) today released the results of a study evaluating the behaviors and attitudes of wireless phone subscribers. The findings, published in the March 2008 comScore Wireless Report, are based on a survey of more than 2,000 U.S. wireless cell phone users, providing comprehensive insights into consumer... Read more

Press Release Mar. 31, 2008 | Share

M:Metrics and Mediamark Research & Intelligence Partner to Offer Consumption Metrics Across Mobile And Offline Media

LAS VEGAS — March 31, 2008 — M:Metrics, the mobile media authority, and Mediamark Research & Intelligence (MRI) today announced that the two research firms will partner to deliver the first product to combine offline and mobile media audience metrics in the U.S., allowing agencies and mobile operators to better integrate mobile into cross-media... Read more

Press Release Mar. 7, 2008 | Share

Happy Anniversary, M:Metrics!

SEATTLE, Wash March 7, 2008 — Today, M:Metrics celebrates the third anniversary of its launch and inaugural Benchmark Report. The measurement firm reports explosive growth over the past three years, in clients, services, geographies, technologies and methodologies. Read more

Press Release Mar. 4, 2008 | Share

Number of U.S. Computers Accessing the Internet Via Mobile Broadband Soars 154 Percent in 2007

RESTON, VA, March 4, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study of U.S. Internet usage via mobile broadband. The study examined the usage and characteristics of mobile broadband users through data collected from computers where Internet access via mobile broadband Internet service providers (ISPs) occurred. Mobile... Read more

Press Release Feb. 19, 2008 | Share

M:Metrics Reports Mixed Fortunes For Mobile Games Industry

SEATTLE, Wash February 19, 2008 — While more people are playing mobile games than ever before, the percentage of people downloading a new game did not increase over the past year in the United States and Western Europe, reports M:Metrics, the mobile media authority. Read more

Press Release Feb. 11, 2008 | Share

Mobile Media Users are More Responsive to Advertising and Provide Opportunities For Building Unique Coverage

LONDON February 11, 2008 — BMRB and M:Metrics debuted data from TGI M:Metrics, which incorporates BMRB’s TGI data with M:Metrics’ mobile audience metrics and allows examination of behaviours of consumers across mobile, online and offline media. Read more

Press Release Feb. 9, 2008 | Share

M:Metrics Now Measuring China, The World’s Largest Mobile Market

SEATTLE, Wash February 9, 2008 — M:Metrics, the mobile media authority, today announced the first large-scale study of mobile media consumption in China, the world’s largest mobile market. According to M:Metrics’ December Benchmark Survey, mobile entertainment is popular among the Chinese, with an astonishing 34.8 percent reporting they listened... Read more

Press Release Jan. 15, 2008 | Share

M:Metrics Reports Growth In Mobile Music Adoption

SEATTLE, Wash January 15, 2008 — The rise in music phones has spurred adoption of mobile music consumption across the United States and Western Europe, reports M:Metrics, the mobile media authority. The firm reports that sideloading accounts for 83 percent of mobile music usage across France, Germany, Italy, Spain, the United Kingdom and the United... Read more

Press Release Nov. 26, 2007 | Share

As Operators Deck the Halls With New Mobile Phone Promotions, M:Metrics Reports Device Sales and Satisfaction Metrics

SEATTLE, Wash November 26, 2007 — Mobile phones are popular holiday gifts, with more consumers acquiring a new mobile in December than any other month, reports M:Metrics, the mobile media authority. The measurement firm revealed for the first time today its historical device sales and satisfaction data in the United States and Europe, and found that... Read more

Press Release Apr. 23, 2007 | Share

comScore Study Reveals that Mobile TV Currently Most Popular Among Males and Younger Age Segments

RESTON, VA, April 23, 2007 – comScore today released the results of a study analyzing Americans’ usage of, and attitudes toward, Mobile TV, which is defined as television watched via a mobile phone device (either live or on-demand). The study, based on a survey of more than 2,000 mobile phone users, revealed that nearly two out of three Mobile... Read more