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Data Gem Feb. 6, 2012 | Share

Mobile Banking App Usage Increases Dramatically in 2011

Mobile Banking App Usage

In Q2 2011, 16 percent of the total U.S. mobile audience age 13+ reported using their mobile devices for accessing financial information or carrying out a financial transaction. While browser usage continues to be the dominant channel for banking services on a mobile device, app usage has seen a dramatic increase in the previous year - largely due to... Read more

Data Gem Feb. 3, 2012 | Share

Smartphones Score a Touchdown with Sports Fans

Accessed Sports Information From Smartphone

As Americans gear up for Super Bowl XLVI, mobile devices are poised to play an important role in this year's big event with apps offering real-time stats, commercial playbacks and even live streaming of the game offered through the NFL mobile app in partnership with Verizon. Read more

Whitepaper Feb. 2, 2012 | Share

Millennials' Digital Behavior

A look at the unique characteristics of the millennial generation from data gathered using comScore’s proprietary panel of Internet and mobile phone users. This presentation quantifies exactly how the millennial generation is connected and how they are unique. Read more

Press Release Feb. 2, 2012 | Share

comScore Reports December 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share.... Read more

Whitepaper Feb. 2, 2012 | Share

2011 State of Online and Mobile Banking

This report analyzes the state of online and mobile banking activity in the U.S. in early 2011, providing key insights into customer behaviors, attitudes, satisfaction, service usage, and mobile adoption. Read more

Data Gem Jan. 30, 2012 | Share

Majority of Mobile Deal-a-Day Audience from Upper Income Segments

Share of Deal a Day Mobile Audience by Household Income

U.S. mobile users are more frequently turning to their phones to get the latest daily deals. Read more

Presentation Jan. 25, 2012 | Share

Mobile Gaming: State of the European Market

A look at the European mobile gaming market: the landscape for smartphones, most popular game genres, the gaming audience and monetisation mechanisms. Read more

Presentation Jan. 24, 2012 | Share

The Mobile Landscape in France and Europe

This presentation examines the state of Europe and France’s dynamique mobile networking landscape, providing insights into trends at a regional and local market level. Read more

Data Gem Jan. 23, 2012 | Share

BlackBerry Users More Likely to be Older and Affluent

The mobile industry is buzzing with news of a CEO shuffle at RIM, leading us to take a closer look at today's BlackBerry user. When compared to an average smartphone owner, BlackBerry users are more likely to be older, possess higher household income and have all or part of their mobile bill paid for by an employer. BlackBerry users over indexed in... Read more

Data Gem Jan. 16, 2012 | Share

Mobile Health Information Audience Jumps 125 Percent in the Past Year

Accessed Health information via Mobile Device

The audience accessing health information content on their mobile device is on the rise in the U.S., quickly becoming one of the fastest-growing content categories. Read more