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Data Gem Oct. 7, 2010 | Share

Japan Mobile Users Most Likely to Access Browser, Apps

Mobile Browser and App Access in Japan, Europe, US

Mobile users in Japan were most likely to access their browser (59.3%) and applications (42.3%). Across Japan, the U.S., and Europe, mobile browsers reached a larger percentage of mobile users than applications. Read more

Data Gem Oct. 7, 2010 | Share

Mobile Behaviors Across Japan, United States and Europe

Mobile Behaviors Across Japan, United States and Europe

The U.S. displayed the strongest penetration of social networking on mobile phones with 21.3% of mobile users doing so in June. Mobile users in Japan were most likely to watch TV or video on their phones (22%), while Europeans were most likely to listen to music (24.2%) and play games (24.1%). Read more

Press Release Oct. 6, 2010 | Share

comScore Reports August 2010 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their... Read more

Blog Oct. 5, 2010 | Share

comScore Introduces Mobile-Optimized Tagging for Publishers

Our approach to this complexity has been to thoughtfully measure the mobile market using an array of methodologies and data sources including a metered panel of Smartphones (Mobile Metrix), a sophisticated, multi-market online survey (MobiLens), and a census of mobile operator network traffic (GSMA Mobile Media Metrics). This week we’re providing... Read more

Data Gem Sep. 23, 2010 | Share

U.S. Smartphone Penetration by Age

U.S. Smartphone Penetration by Age

Smartphone penetration is highest among persons age 25-34 with 36.2% of mobile owners in this segment using a smartphone device. Read more

Data Gem Sep. 21, 2010 | Share

Platform Share Among U.S. Smartphone Subscribers

Platform Share Among U.S. Smartphone Subscribers

RIM has maintained its majority ranking over the past year, while Google's Android has accelerated at an alarming rate. Read more

Whitepaper Sep. 20, 2010 | Share

The comScore Data Passport - Second Half 2010

From emerging markets to converging media, comScore is the global source of digital market intelligence that truly measures the digital world. The comScore Data Passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read more

Data Gem Sep. 16, 2010 | Share

U.S. Smartphone Penetration

U.S. Smartphone Penetration

Smartphone adoption continues to grow in the U.S. with nearly 1 in 4 Americans now owning a smartphone. Read more

Press Release Sep. 16, 2010 | Share

comScore Reports July 2010 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2010 compared to the preceding three-month average. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system... Read more

Presentation Jun. 10, 2010 | Share

The State of Mobile: EU5 Mobile Media Landscape and Trends

According to recent data, 25% of EU-5 (UK, France, Germany, Italy, Spain) Mobile owners are now browsing the Mobile Internet. Since Mobile is one of the most widespread and fastest growing media channels in the world, reliable measurement is key to success. New trends suggest we are seeing a re-fragmentation of the Mobile Market. What factors are driving... Read more