comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
A funny thing happened on the bus on my way to work recently. I was on my phone searching for a lunchtime haircut spot, the lady next to me was shopping for new curtains on her iPad, and a Wall Street type was talking loudly on his phone asking for tips prior to laying a bet with his bookie (you have to love New York City). Read moreBy: Eli Goodman Tags: Mobile, Search, Smartphone, Tablets
Smartphone usage continues to grow across the U.S. with 72.5 million people owning a smartphone in March 2011. Google Android accounted for 34.7% market share, while RIM ranked second with 27.1%. Apple accounted for 25.5% share, followed by Microsoft (7.5%) and Palm (2.8%). Read moreBy: Adam Lella Tags: Apple, Google, Microsoft, Mobile, Rankings, RIM, Smartphone
In the UK, mobile owners are turning to their devices to keep up to date on their online social status with increasing frequency. Social media usage on mobile phones has nearly doubled in the UK since a year ago. Read moreBy: Sarah Radwanick Tags: Apps, Audience Measurement, Mobile, Social
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share.... Read moreBy: Adam Lella Tags: Android, Apps, iOS, Mobile, Mobile Operators, Rankings, RIM, Smartphone
Although a perception may exist that iPad owners tend to be those with a very strong affinity for Apple products, an analysis of the mobile devices of iPad owners indicates that may not be the case. Read moreBy: Adam Lella Tags: Android, iPad, iPhone, Mobile, Nokia, RIM, Tablets, Technology
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.8 percent market share.... Read moreBy: Adam Lella Tags: Android, Apps, iOS, Mobile, Mobile Operators, Rankings, RIM, Smartphone
Japan has long been one of the world’s most connected populations, with 100.9 million mobile subscribers in December 2010 and more than 75 percent of these subscribers connecting to mobile media. When compared to users in the US and EU5 countries, Japanese users show a higher propensity to access information via apps and mobile browsers. In a society... Read moreBy: Carmela Aquino Tags: Mobile, Smartphone
More Americans are turning to their mobile devices to access financial accounts. Surprisingly, most people aren't necessarily "mobile" when they are doing this. In a Q4 2010 comScore survey, when asked their primary location when accessing financial accounts via mobile devices, 60 percent of U.S. respondents listed at home as their... Read moreBy: Kate Dreyer Tags: Banking, Finance, Mobile, Smartphone
Shortly after the earthquake in Japan happened at 2:47 PM JST on March 11, there was a large spike in traffic coming from both computer-based and mobile Internet users. Over the next two days, mobile Internet traffic continued to increase in volume relative to Internet traffic coming from computers. Read moreBy: Amarpal Singh Tags: Mobile, Web Traffic
Americans are turning to their mobile devices with increasing frequency. More than 60% of consumers participating in the most popular seven mobile activities communication, listening to music, news and weather - do so at least once a week. More than half of mobile users that text, email or access social media sites on their mobile due so almost every... Read moreBy: Adam Lella Tags: Mobile, Smartphone