comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
LONDON, U.K., April 11, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of Russian Internet usage from the comScore World Metrix audience measurement service. The study revealed that the average Russian Internet user went online 13 days in February, spent an average of 82 minutes per day online, and consumed 2,322 pages of content during... Read moreBy: Ayaan Mohamud Tags: Internet Use, Rankings
I published an article in the Harvard Business Review this month, summarizing some of the work comScore has been doing with clients to evaluate the effectiveness of online advertising. As with most things in business, the return on investment is what drives future plans, especially advertising plans. Read moreBy: Magid M. Abraham, Ph.D. Tags: Finance, Retail, Travel
RESTON, VA, April 7, 2008 – comScore, Inc. (NASDAQ: SCOR) today released results of a study into the role search plays in the online auto insurance market. The study, based on findings from the comScore Marketer service, analyzed the productivity of search-generated leads, the efficacy of different search marketing techniques, and the actions consumers... Read moreBy: Andrea Vollman Tags: Search
PARIS,FRANCE, April 2, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its February rankings of the largest and fastest-growing Internet properties and site categories in France based on data from the comScore World Metrix audience measurement service. Read moreBy: Ayaan Mohamud Tags: Google, Internet Use, Microsoft, Rankings
LONDON, U.K., April 2, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its February rankings of the largest and fastest-growing Internet properties and site categories in Germany based on data from the comScore World Metrix audience measurement service. Read moreBy: Ayaan Mohamud Tags: eBay, Google, Internet Use, Microsoft, Rankings
comScore Wireless Report Finds Price Is an Increasingly Important Factor for Consumers Selecting a Cellular Phone Carrier
RESTON, VA, March 31, 2008– comScore, Inc. (NASDAQ: SCOR) today released the results of a study evaluating the behaviors and attitudes of wireless phone subscribers. The findings, published in the March 2008 comScore Wireless Report, are based on a survey of more than 2,000 U.S. wireless cell phone users, providing comprehensive insights into consumer... Read moreBy: Andrea Vollman Tags: Mobile, Smartphone, WiFi
M:Metrics and Mediamark Research & Intelligence Partner to Offer Consumption Metrics Across Mobile And Offline Media
LAS VEGAS — March 31, 2008 — M:Metrics, the mobile media authority, and Mediamark Research & Intelligence (MRI) today announced that the two research firms will partner to deliver the first product to combine offline and mobile media audience metrics in the U.S., allowing agencies and mobile operators to better integrate mobile into cross-media... Read moreTags: Marketing Research, Mobile
TOKYO, JAPAN, March 28, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its February 2008 rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on data from the comScore World Metrix audience measurement service. Valentine’s Day prompted growth in the retail-food and fragrances/cosmetics categories... Read moreBy: Andrew Lipsman Tags: Google, Internet Use, Rankings, Yahoo
I caught an <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/03/27/AR2008032702968.html?hpid=topnews" target="blank">interesting article by Matthew Mosk in the Washington Post today</a> discussing Barack Obama’s success at fundraising online during this Presidential primary season. His campaign’s... Read more
<p>Earlier this year on this blog, <a href="http://www.comscore.com/blog/2008/01/universal_blended_and_vertical.html">I promised to share data about Universal Search</a>. Below is the industry’s first look at the data, shown for the first time publicly at Search Engine Strategies NYC last week on the “Orion Panel”... Read more