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Data Gem Nov. 9, 2010 | Share

Most-Visited News Websites in Brazil

Most Visited News Websites in Brazil

3 out of 4 Internet users in Brazil visited a news site in September 2010. Rede Globo led as the most-visited news destination with 11.8 million visitors, followed by UOL Noticias-Folha with 11 million visitors and Terra News with 10.7 million. Read more

Blog Nov. 8, 2010 | Share

The comScore Campaign Essentials Carnival!

What a night! The comScore Campaign Essentials Carnival was a great time for all, and not just because of the snow cones with a kick! I was thrilled to some of our top clients and good friends having fun at the party, and to hear from many of them how excited they are about our newly enhanced Campaign Essentials. This Carnival was a wonderful social... Read more

Press Release Nov. 8, 2010 | Share

U.S. Online Display Advertising Market Delivers 22 Percent Increase in Impressions vs. Year Ago

comScore, Inc. (NASDAQ: SCOR) today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Data from the comScore Ad Metrix online advertising intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third... Read more

Data Gem Nov. 8, 2010 | Share

U.K. Leads World in Entertainment News Reach

Top 10 Countries for Entertainment News by Reach Sep2010

The U.K. led the globe with the largest percentage of online users visiting entertainment news destinations in September, with half the population doing so. The U.S. closely followed with nearly 49% reached, with 48.4% of Vietnam online users checking out entertainment news sites in September. Read more

Data Gem Nov. 7, 2010 | Share

Twitter Sees Impressive Growth in Japan

In Japan, Twitter.com witnessed extensive growth in the past year growing 428 percent to reach 13.2 million visitors, now ranking as the #2 largest social networking destination just behind Mixi.jp which saw 13.5 million visitors. Facebook.com grew 78 percent to reach 5.3 million unique visitors in September 2010 ranking as the third largest social... Read more

Presentation Nov. 3, 2010 | Share

Understanding The Potentially Persuasive Power of Consumer-Produced Content

comScore and EXPO present findings from a joint study evaluating the power of consumer-produced video content. The study evaluates the likelihood of user-generated videos to exhibit elements of sales effectiveness that are commonly found in persuasive, professionally-produced TV and digital ads. Read more

Data Gem Nov. 4, 2010 | Share

Facebook and Orkut Growth in India

Facebook and Orkut Growth in India

In July 2010, Facebook.com became the #1 social networking site for the first time in India as visitors to the site surpassed those to Orkut. Read more

Press Release Nov. 3, 2010 | Share

comScore Reports September 2010 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to... Read more

Press Release Nov. 3, 2010 | Share

Online Display Advertising Market Grows 34 Percent in the UK Versus Year Ago

comScore, Inc. (NASDAQ: SCOR) today released an overview of the UK online display advertising market for Q3 2010, which showed strong gains compared to Q3 2009. Data from comScore’s Ad Metrix services showed that UK internet users received more than 221 billion display ads during the third quarter, marking a 34-percent increase versus year ago. Read more

Blog Nov. 3, 2010 | Share

Americain Wins the Melbourne Cup and Takes the Lead in the Social Media Race

Yesterday marked the 150th running of the Melbourne Cup, Australia’s major thoroughbred horse race. An analysis of social media mentions for the top three finishers throughout race day revealed that favorite So You Think carried the momentum into the event, comfortably leading the other two horses. Read more