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Data Gem Nov. 21, 2011 | Share

iPhone Users More Likely to Access Retail Content via Apps than Android Users

US Retail access Method by Mobile OS

A look at how U.S. consumers accessed retail content via their mobile phones revealed various usage patterns across platforms. Nearly half of all smartphone owners used only their mobile browser to access retail content in September 2011, with 26% using just apps and 18% using a combination of access methods. Read more

Presentation Nov. 16, 2011 | Share

Digital Omnivores: Key Insights into Todays Connected Consumer Webinar

This webinar reviews key findings from the recently released report, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, focusing on trends in cross-platform consumption and the industry implications these evolving consumer behaviors will have on the future of the digital landscape. Read more

Blog Nov. 15, 2011 | Share

The Rise of Digital Omnivores

In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products... Read more

Data Gem Nov. 14, 2011 | Share

Majority of U.S. Mobile Users Now Access Mobile Media

Total US Mobile Audience

September marked the first month when more than half (50.4%) of the total U.S. mobile audience used mobile media (which includes browsing the mobile web, accessing applications or downloading content). In the past year, the U.S. mobile media audience grew 19 percent to reach more than 118 million users as more Americans continue to utilize their phones... Read more

Press Release Nov. 4, 2011 | Share

comScore Reports September 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share.... Read more

Data Gem Nov. 3, 2011 | Share

Tablets Contribute 30% of Non-Computer Traffic

Tablets Contribute 30% of Non-Computer Traffic

The Silicon Alley Insider recently featured comScore Device Essentials in a Chart of the Day infographic on the iPads and tablet traffic. In September 2011, tablets in the U.S. contributed 30.4% of total Internet page views coming from mobile, tablets, and other non-computer devices - a sizeable increase of nearly 8 percentage points from May 2011.... Read more

Whitepaper Nov. 1, 2011 | Share

The comScore Data Passport - Second Half 2011

From emerging markets to converging media, comScore digital business analytics provide clarity in a connected world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read more

Data Gem Oct. 14, 2011 | Share

Brew Feature Phone Users Show High Level of Engagement

Comparison of Post-Paid and Prepaid Subscriptions Among Mobile Subscribers

As part of a Qualcomm-commissioned study on the penetration of the Brew feature phone platform in the U.S. mobile market, comScore studied the demographics of Brew platform users and their app usage activity. The study found that 65.6 million feature phone users in the U.S. were currently on the Brew platform and similar to smartphone users, nearly... Read more

Data Gem Oct. 10, 2011 | Share

Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers

Share of non-computer traffic for the U.S.

U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices. In August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end of the previous quarter. The largest percentage from this share came from mobile devices, which drove... Read more

Press Release Oct. 5, 2011 | Share

comScore Reports August 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share.... Read more