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Blog Sep. 23, 2013 | Share

Do Mobile Ads Even Work? New comScore Research Says “Yes”

By now, the digital media industry is well-versed in the issues that accompany the rapid shift of eyeballs to mobile as monetization and ad spend continue to lag. While eventually we would expect for the dollars to follow the eyeballs, many in the industry have openly wondered if that will ever happen or if mobile ads are even effective. New comScore... Read more

Presentation Sep. 23, 2013 | Share

Webanalytics: Turning Data into Insight

Webanalytics: Turning Data into Insight

For the BVDW Guided Tour, Thomas discussed (in German) the evolution of big data and how comScore Digital Analytix Multi-Platform helps clients make sense of this data and turn it into meaningful insights for their business. Read more

Presentation Sep. 23, 2013 | Share

Online Video Trends in Germany

Online Video Trends in Germany

As part of the BVDW Guided Tours, Dirk presented (in German) insights into the biggest trends driving the online video landscape in Germany. This included an overview of the top online video properties in Germany as well as the top YouTube partner channels. Read more

Presentation Sep. 20, 2013 | Share

comScore & MMA Mobile Barometer Q2 2013

comScore has partnered with the Mobile Marketing Association to launch a quarterly Mobile Barometer report. This contains audience measures for a range of mobile activities with trends in device ownership and platform share broken down by age, gender and country. Read more

Presentation Sep. 19, 2013 | Share

Cross-Platform: A Reality Check

Crack the Code on Cross-Platform

comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Read more

Whitepaper Sep. 16, 2013 | Share

UK Digital Market Overview September 2013

Britons surfing the web via PC in July remained at previous levels, 44.6m, viewing video content also maintained previous levels at 37m. Read more

Blog Sep. 10, 2013 | Share

Measurement in the Evolving App Environment

Mobile Apps

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of how your apps are actually performing. Does your organization have multiple mobile apps? If you answered... Read more

Press Release Sep. 6, 2013 | Share

comScore Reports July 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013. Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Google Sites ranked... Read more

Blog Sep. 5, 2013 | Share

Mobile Shopping Trends in the UK

Mobile Shopping Trends in the UK

Mobile users in the UK, both male and female, are increasingly using their devices as shopping companions. In collaboration with MforMobile, we have produced an infographic to identify the latest UK mobile shopping trends and illustrate how this market has grown over the last year. Read more

Data Gem Aug. 28, 2013 | Share

Apps Drive Smartphone Engagement, Browsing Wins on Tablets

Share of Retail Time Spent bt Platform & Access Method

Digital consumers rely on both apps and mobile browsing when engaging with retailers online, but this engagement varies greatly depending on device. While apps drive the vast majority (78% of time spent) of retail category engagement on smartphones, mobile web browsing is actually the preferred engagement method for tablet users in the category (56%... Read more